Bakery Products in Western Europe by IrrIndia1

VIEWS: 70 PAGES: 6

1. PACKAGED FOOD SALES IN SAUDI ARABIA
2. CONTENT Executive Summary Economic Trends Packaged Food Market Characteristics Competition Product Restrictions Key Market Segments : 2010-2011 New And Innovative Products
3. EXECUTIVE SUMMARY In 2010, Saudi Arabia imported more than US$16.9 billion 1 worth of Agri-food and seafoodproducts, which is roughly a 56.9% increase over 2009. In the future, as domestic production for various commodities decreases, Saudi Arabia willrequire more imported food products to meet the country’s increasing demand. Saudi Arabia is one of six gulf countries that are part of the Gulf Co-operation Council (GCC).Saudi Arabia is the economic leader within the GCC and appears to be the single-largest marketfor Agri-food and seafood in the Gulf, based on data from 2008. The GCC has an established re-export market that requires imported agriculture, food andbeverage products. Coupled with high demand and Saudi Arabia’s limited agricultural production, this climatepresents opportunities for foreign exporters. In this market, Canadian packaged food productsare perceived as unique and high-quality.
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									BAKERY PRODUCTS
     IN WESTERN
         EUROPE
        CONTENT
 Consumer Trends
 Retail Sales
 Health And Wellness
 Bakery Products
 Brand And Company Shares
 Distribution Channels
 New Products
 Trade Data
                          EXECUTIVE SUMMARY

 Of all Western European countries, individuals in Turkey consume the most bakery products per capita in
volume terms (including frozen bakery items and desserts).
 Consumers in Switzerland spend the most on bakery products per capita.
 From 2005 to 2010, several Western European countries have seen volume sales for bakery products
decline, including frozen bakery and desserts.
 These countries include Spain, France, the United Kingdom (U.K.), Sweden, Italy and Ireland.
 The market is expected to pick up with only very small declines forecast for Italy, the U.K. and France from
2011 to 2015.
 In value terms, bakery product sales are expected to achieve healthy growth in Western Europe from
2011 to 2015.
 The total Western European bakery market is expected to grow 8.6% from 2011 to 2015.
      Sales in the past have been hampered by the development of health-oriented lifestyle trends, and by
rising obesity rates in developed countries.
 There has also been a decline in sales due to the recession and consumers purchasing less non-essential
     food items.
  There are significant markets for health and wellness-oriented bakery products, with high-fibre bread being
the most popular.
                         EXECUTIVE SUMMARY

 There are significant markets for health and wellness-oriented bakery products, with high-fibre bread
being the most popular.
 Private label has established major gains in Western Europe’s bakery, desserts and breakfast cereals
market. When analyzing new product introductions in the Western European market from January 2011 to July
2011 within this category, around 30% of product launches were private label.
 The popularity of discount grocery retailers in main Western European markets has helped sales of both
new and existing private label products.
 Gluten-free, ethical, vegetarian, and no additives or preservatives are all very popular product claims and
characteristics in this developed market.
 By channel, retail sales for bakery, desserts and cereals are the highest in hypermarkets and supermarkets.
Some popular grocery retailers in Western Europe include Carrefour, Auchan, Tesco, the Metro Group, and the
Schwarz Group.
 The Metro Group relies mostly on its cash and carry outlets that cater to the restaurant, hotel and
institutions segment.
 Due to rising obesity rates, some consumers are choosing to purchase crackers and health and wellness-
oriented biscuits over cookies.
 Artisanal baked goods dominate top markets such as France, Italy and Turkey.
 Artisanal baked goods are less popular in other main markets such as the U.K. and Germany.
                        EXECUTIVE SUMMARY

 Private label has established major gains in Western Europe’s bakery, desserts and breakfast cereals
market.
 When analyzing new product introductions in the Western European market from January 2011 to
July 2011 within this category, around 30% of product launches were private label.
 The popularity of discount grocery retailers in main Western European markets has helped sales of
both new and existing private label products.
      Gluten-free, ethical, vegetarian, and no additives or preservatives are all very popular product
claims and characteristics in this developed market.
      By channel, retail sales for bakery, desserts and cereals are the highest in hypermarkets and
supermarkets. Some popular grocery retailers in Western Europe include Carrefour, Auchan, Tesco, the
Metro Group, and the Schwarz Group.
 The Metro Group relies mostly on its cash and carry outlets that cater to the restaurant, hotel and
institutions segment.
      Due to rising obesity rates, some consumers are choosing to purchase crackers and health and
wellness-oriented biscuits over cookies.
       Artisanal baked goods dominate top markets such as France, Italy and Turkey. However, artisanal
baked goods are less popular in other main markets such as the U.K. and Germany.
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