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Business Plan by Team Annapurna Catering Services The Business Idea The whole Idea comes from the fact that the areas around a suburb is rapidly growing, most of the BPO’s are setting up offices and Centers and over and above huge housing complexes are being developed. By year end hopefully these developed areas will have occupancy. Food and Catering is one service that has huge demand in the conditions our Mumbaikars live…paucity of time is one another factor that prompted the group to go for this kind of business. Name of the Business and Tag line and Logo Annapurna – Your Own Food Court. Competition and USP This category has huge competition but at the same time offers huge scope for new entrants too. Every One is our customer from a two year old to the oldest – we cater for all categories and from Poorest to the Rich. Hygiene is one thing everyone talks about and if projected hygienically – the USP works…. Marketing Plan Tie up with these offices for regular supply and also through distribution of pamphlets, Displays boards at the entrances of each of the complexes. Distribution of Menu Cards to each office canteens and also with HR person of each office. Organizing a visit to our catering service to project the point of Hygiene. And obviously through word of mouth. Naming each of the items on menu very creatively – creating interest in Menu card and curiosity to know the item. Market Research The research showed that the complexes that are being built for Commercial purposes – will house BPO’s and large size business house having a staff strength ranging from 200 to about 2000. Most of them being will be having a Canteen – which will only be catering to Tea/Coffee, Soft Drinks and light snacks. The lunch and food gets ordered through tie ups with various supply houses. The staffs have spending capacity and almost 30% are migrants and dependent on outside food on daily basis. We will be different and will offer various services including Home Delivery, Delivery for Parties and Picnics with customized cuisine. Unit of Sale Per Customer and we average about Rs. 150/- per head. Cost of Sale ( Per Student) Approximately Rs. 80 per Customer. It is consists Business Plan by Team Annapurna Catering Services of cost of serving of 4 pieces of bread, two curries, one bowl of rice, one bowl of lentil curry, curd. Worked on cost of making all these, inward transport cost, cost of cooking etc. Startup Cost Rs. 600,000/- Start Up - One Time Items Amount Deposit for Place 1,00,000 Creation of Kitchen 75,000 Licencing 20,000 Cooking Range 75,000 Cooking Utensils 50,000 Exhust Fan 7,000 Water Connection 3,000 Fire Fighting Equipment 10,000 Gas Connection 3,000 Storage Racks 16,000 Storage Tins 25,000 Water Filter 12,000 Pest Control - Special Category 10,000 Lighting 10,000 Furniture 12,000 Supply Utencis 50,000 Promotion 22,000 Roti Making Machine 1,00,000 Business Plan by Team Annapurna Catering Services Total Startup 6,00,000 Depreciation/ Recovery (5 10,000 yrs) p.m Sourcing of Startup Self, Family, Friends and Bank Loan Self – Rs. 200,000/-, Friends & Family Rs. 200,000, Bank Loan Rs. 400,000/- ( Total Rs. 800,000) Fixed Costs Rent, Electricity, Salaries, Telephone, others and depreciation Rs. – 1,02,,000 Risk Factors From Competitors Labour in Demand Deterioration in Quality – non consistency of food Shortage of Supply Delay in Project Developments Mitigating Factors… 1. Already orders worth 130 per day in hand 2. My break even is about 53 meals per day 3. Back up already created for Chef. 4. Trainees will be appointed and provision in fixed cost made under salaries 5. Total self-involvement in quality check 6. Regular feed back and changes in combinations to keep with taste of the people. 7. Surprise items on Fridays - Free Future Plans Creating Delivery system – thus should be able to reach till a distance of 20 km radius. Transportation Provision. Business Plan by Team Annapurna Catering Services Profit & Loss for the 13th Month Particulars Units Amounts Revenue from Sales 2,860 4,29,000 We have orders in hand and more and more enquiries Cost of Good Sold 2,860 2,28,800 are pouring in considering all things we break even in Gross Profit 2,00,200 the very first month thus giving us an opportunity to Fixed Cost for the look for expansion by year Month end. Salaries Self/Trainee 60,000 Rent 25,000 Electricity 3,000 Water Chgs 1,000 Pest Control 750 Stationery 250 Advertising 4,000 Telephone 4,000 Interest 4,000 Fixed Cost…… 1,02,000 Depreciation 10,000 Total Fixed Cost… 1,12,000 Net Profit 88,200 73 Units Break Even Point Per day Team explaining the set up to the judges and about its viability. Business Plan by Team Annapurna Catering Services The Business Name, Logo and the Tag line. Business Plan by Team Annapurna Catering Services Judges querying about the financials – and the risk – Participants all ears to the query.
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