Internet Advertising David Hinojosa Kelly Hodges Internet Advertising • Online advertising is a form of promotion that uses the internet to deliver marketing messages to attract customers. • Types of Internet Advertising • Search Engine Results • Website Banners • Video Pre-Rollers • Interstitial Ads • Pop-Ups / Pop-Unders Advertisers and Publishers • An advertising network helps connect advertisers and publishers to by buy and sell advertisements online. • Google AdWords + Adsense / Valueclick Media / Microsoft Advertising • Three common ways to buy advertising • CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions • CPC (Cost Per Click) - Advertisers pay each time a user clicks • CPA (Cost Per Action) - Advertising is performance based. (Email, Zip) Malicious Advertising • PPI – Pay Per Install • Adware and Spyware • Change homepage, spawn pop-ups, and insert advertisements into pages. Ethics of Advertisements Utilitarianism – If all error messages were fake Loss of sales on computers Rise in sales of anti-virus software Rise in amount of viruses Loss of trust in helpful technical support error messages Computer break sooner – loss of consumer money Unethical Ethics of Advertisements What can be done? Web page host Weed out malevolent and false advertisements Web page providers Prevent certain pop-ups Consumers Aware of common error messages Keep anti-virus software up to date Questions?
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