Brand Counterfeiting- Harmful Environment for Business Growth
Today with technological evolution, a large number of enterprises have entered the world of e-
commerce. With strong footprints on the World Wide Web, these brands have ventured to make
large profits too. However, along with the world wide digital presence of their brands, these
enterprises are also challenged by threats from cyber criminals.
One of the major threats faced by these enterprises today is that of brand counterfeiting. The
criminals generate fake products and cheap alternatives of the original ones, creating a harmful
environment for the brand and its reputation. Reports suggest that the international trade in
counterfeit products is nearly 6% of total global trade, making it dangerous not only for investors
and business but is also damaging the global economy. Besides having an adverse effect on brand
integrity, counterfeit activities tend to wipe away brand loyalty and revenues.
As part of anti-counterfeiting measures, organizations need to deploy efficient brand protection
solutions. The earlier version of brand protection methods involved scanning the internet for any
trademark or brand abuse. However, today with counterfeits having entered all industries and
product sectors, it has become essential for the high-tech industry; pharmaceutical sector and retail
sectors to be equipped with systems that would provide visibility into the specific products that face
counterfeiting and understand and protect against counterfeit transactions.
Such demands of part of the customers have led to the development of anti-counterfeiting software
with cloud enabled brand protection solutions. These solutions offer the enterprises dynamic visibility
and real-time dashboards that would enable the global organizations to identify and locate violators.
Further the 24/7 monitoring system helps organization to take proactive steps against counterfeiters
and bring brand erosion to a halt.
The brand protection solutions are incorporated with innovative search tools which help the
enterprises to continuously monitor the open market through the buying/selling listings and part
numbers. These online brand protection tools track information for franchises and distribution
markets, gray market websites, auction sites, B2B and B2C trading websites and trade boards.,
Auction sites, B2B and B2C trading websites and trade boards.
Counterfeit products and gray market sales besides being illegal are also big threats to the safety
and health of the society. Organizations thus tend to look for effective online brand protection and
anti-counterfeiting solutions. The brand counterfeiting solutions from the leaders in the industry
are focused on products, price monitoring, and discount percentage. A thorough investigation and
enforcement services as part of the implementation process will help shut off violators and ensure
end-to-end brand protection for the global enterprises.
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