CHRISTOPHER D. EPP
Aurora, Colorado 80013
Cell: (303) 725-8447
A dynamic, results driven professional who possess broad, in depth, executive level experience
in manufacturing, wholesale distribution, and retail. A hands on leader and sound decision
maker, adept at operating in a fast paced, ever evolving environment.
Account Development Sales Management Budgeting
Product Development Category Management Sales Forecasting
Contract Negotiations Vendor Management Profitability Analysis
Project Management Staff Management Strategic Planning
Vice President, Merchandising & Product Development 1996 - 2012
Grande Impressions Ltd - Denver, Colorado
Responsible for conceptualizing, sourcing, merchandising and marketing multiple lines of silk floral, dried
floral and home décor products. Product lines consist of over 1,000 SKU’s per season. Key clients
include Michael’s Stores, JoAnn Stores, Garden Ridge, Hobby Lobby, AC Moore, Target, Tuesday
Morning and Bed, Bath and Beyond. Lead the transformation of the company’s product lines from a single
line to multiple lines for domestic distribution and direct import.
Source and market multi-million dollar lines in glass vases, metal containers, natural vases, premade silk
and greenery, sea shells and natural floral product. Participate in all key account presentations.
Develop customer specific merchandise programs using knowledge of color and consumer trends as well
as seasonal influences.
Establish a network of direct factory contacts in China, India, Vietnam, Philippines, Thailand and Europe.
Extensive travel experience in all regions averaging 140 days per year
Establish and maintain showrooms in the U.S and Hong Kong. Coordinate participation in major trade
shows in the U.S.
Establish direct import operations office in China with staff of 4 to manage quality control, order
processing, production scheduling, sourcing and transportation logistics.
Prepare budgets for Merchandising department and insure overall gross margin requirements are met.
Prepare samples and support material for sales force.
Negotiate inbound and outbound freight programs to maximize cost savings. Extensive experience with
FedEx, UPS, Expeditors International and Air Tiger.
President and COO 1994 – 1996
Berr Stores Inc. – Mission Viejo, California
Found and manage a 3 store specialty retail chain selling seasonal, floral, and home décor products.
Design store layouts and coordinated all store setup activities.
Manage all vendor sourcing and product selection.
Develop, negotiate, and manage all advertising and public relations campaigns.
Prepare annual operating budgets for review and approval by Board of Directors.
Responsible for all financial negotiations and new investor presentations.
Vice President Operations, Managing Partner 1984 – 1994
H & H Craft & Floral Supply - Mission Viejo, California
Responsible for overall day to day operations of a $4M retail craft store, part of a 17 store chain ultimately
acquired by Michael’s Craft Stores.
Supervise staff of 20-30 employees.
Led domestic and international sourcing and procurement activities for all 17 stores.
Led all merchandising activities and managed associated vendor relationships for 8 stores of South region.
Evaluate new site locations and negotiated associated lease terms.
Manage all advertising and media campaigns for the South region.
Vice President Sales 1976 – 1984
Snow Foam Products Inc. - El Monte, California
Responsible for increasing key account customer base for manufacturing company selling to craft and
floral distributors, chain stores and independent retailers. Grew annual sales from $3M to $6M.
Supervise in-house sales staff and 12-14 independent rep groups across the United States.
Advise Vice President of Design on new product decisions.
Coordinate sales materials for key account presentations.
Consult on acquisitions of additional manufacturing capacity and expansion of distribution facilities.