When More is More: Blogging as a Mean to Increase Subscribers and Site Traffic
Arguably, blogging can be considered as the first form of social media, a personal nook in cyberspace
where people dumped everything and anything that’s on their mind. In no time, these virtual think
tanks became primary resources of information and have morphed from personal spaces to a
knowledge base of virtually everything and anything under the sun.
Soon, businesses got into it and a blog section is a staple in almost all company websites. Social
media agencies were quick to jump into this blog-crazy cyberspace and today, it is a given tactic in
any internet marketing campaign. An SEO company would tell you that blogging is necessary to have
a steady stream of fresh content which is good in term of rankings while branding experts will say that
blogging is indispensable when building thought leadership for your company.
So what do you need so that your blogging initiatives get you the results that you desire, more
specifically to increase your subscriber base and to drive more traffic to your site? It’s the F word.
Increase the Number of Your Subscribers with Regular Blogging
Blogging is a commitment – you can’t do it on whim, when you’re in the mood, when you feel like it.
Well, you can, but don’t expect to meet your business objectives.
According to solid statistics, businesses or companies who update their blog more than once per
week have grown the number of their subscribers 6% more than those who blogged once weekly and
twice versus those who only upload fresh content only once per month. Again, this is a commitment
so if you can’t do this in-house, be sure to tap into the professional services of an SEO company that
can also advise you on how to make your blog posts rank among search engines for specialized
topics or long-tail keywords or search terms.
Social media marketing companies also recognize the fact that increasing your blog’s subscriber base
is an important way to create repeat visitors which is a vital element in increasing your conversion
rates. Think of it this way: the first time someone went to your site did not buy your product or avail to
your services, but he or she really loved your blog and subscribed to your feeds. This means that
these visitors are so interested on what you think about a particular issue that they want to hear from
you constantly. So, they visit your site again and this time, you were able to take them further into the
sales funnel and voila! You make a sale or at the least, generate high potential leads.
Consistent Blogging Complements Email Marketing
Email marketing is one of internet marketing tactic that has one of the highest ROI across other
strategies. Updating your blog content consistently is a great reinforcement to your email marketing
efforts. According to studies, frequent, high quality blogging produces 10 times more email generate
traffic compared to those who blog only once per month.
The importance of frequent blogging cannot be overemphasized, but the reality is, not everyone has
the time to do this. In these cases, it’s best to tap into an SEO company or social media agencies.
Author is working as an Internet Marketing professional in a social media company LA, Los Angeles.
He likes to write informative articles on various topics related to Internet Marketing. Through this
article, he wants to share his knowledge with people who are about to hire an SEO agency for their