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Accelerating empathy elevator pitch

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									                                 Leadership 12: Accelerating: Empathy
                                                                                 Name:

Timeline for Assignment:
Wed. April 18- Introduction to Project/ brainstorming for elevator pitch/
Thurs. April 19- Write and rehearse elevator pitch/ get feedback from peers
Fri. April 20- Present elevator pitch to class/ peer evaluate pitches

Your Task:

Based on one of the topics, you are to design a plan to ‘make a difference.’ Through research,
resourceful thinking, and creativity, you’re asked to generate an idea that will spark change.

Sharing Your Idea:

The plan could be an awareness campaign, a mobile app, a website, a not-for-profit organization,
infrastructure, or educational program… the list goes on and is limited only by your ability to dream.

The Magic of 60 Seconds: The Elevator Pitch

It’s called the Elevator Pitch because 60 seconds is roughly the time you have to explain your
idea/concept traveling with a stranger between floors.

The following is a suggested outline for an elevator pitch but you can stray from this as long as the key
information outlined is included.

5-10 seconds – Who are you?
10-20 seconds – What part of the problem does your idea solve/improve?
10-20 seconds – What is your idea?
5-10 seconds – Who do you need on your team?

You can pitch your idea in a song with a guitar, you can use flash cards, magic, or dance. You can also
chose to explain their ideas with spoken word. There will not be, however, the opportunity to use a
projector/slide show or the like.

Sample Elevator Pitch

Who You Are: My name is Blair, I’m a co-founder of the Empathy Factory, and I own an origami cat
folded and signed by Arlene Dickinson… It’s blue. I have a picture.

The Problem: I’d often wished I could help homeless people get back on their feet. The difficulty they
face in finding and keeping gainful employment sadness me, but I don’t feel as though it’s a necessary
state of affairs. I have a solution.

The Solution: First, a story. Jade and Obsidian were exchanged in ancient Egypt and this was believed
to bring success and fortune to the tribes. Based on this tradition and using an object that symbolizes
prosperity and rebirth, I’ve invented the Renaissance Bracelet. I will show homeless people in Nova
Scotia how to build the Renaissance Bracelets and help them sell them to souvenir and tourist shops –
the homeless will have the exclusive rights to fabrication.

Who I Need/Conclusion: Anyone who considers themselves creative is welcome to join me. I also need
someone to help with the marketing and promotion aspect. Let’s help Nova Scotia’s homeless community
together!


Explanation of the Pitch/ Breaking it down:

My intro was meant to be a little silly and playful. To see me, you might think I’m the last person who
would carry around a picture of a blue origami cat. With the delivery, I’d hope this helps me stand out.

My topic was homelessness, and I elaborated just enough about what part of the problem I was
addressing: “The difficulty they face in finding and keeping gainful employment sadness me, but I don’t
feel as though it’s a necessary state of affairs.”

In my solution I told a little story to create intrigue and set up my main statement: “I will show homeless
people in Nova Scotia how to build the Renaissance Bracelets and help them sell them to souvenir and
tourist shops – they will have the exclusive rights to fabrication.”

In my conclusion I was clear about whom I needed and what I wanted them for. This is important in the
team building process.
Accelerating: Empathy- Brainstorming/ Assessment Rubrics

   1. For which of the four topics are you going to create an idea/ elevator pitch? Explain why you
      chose this topic. In your answer focus on why you feel strong about this topic.




   2. List potential ideas you may chose to further develop. If you know right away which idea you plan
       to develop, write it here and continue to the next step. If you do additional research, attach any
       notes you make to this assignment.




   3. Explain your idea in the space provided.




   4. Draft your 60 second elevator pitch using the following organizer. You can use loose-leaf if you
      prefer.

5-10 seconds – Who are you?




10-20 seconds – What part of the problem does your idea solve/improve?




10-20 seconds – What is your idea?




5-10 seconds – Who do you need on your team?
   5. What are the strengths of your pitch?




   6. What areas of your pitch do you feel need more work?




   7. Complete a good copy of your pitch and attach it to this sheet.


   8. Read your pitch to two other students in the class. This is meant to be a rehearsal and a time to
      make any additional changes. Have the two people you read to complete the following chart based
      on the pitch you read:
   9.

Name:                                                                      Name:
Strengths of the pitch:                                                    Strengths of the pitch:




Areas to work on:                                                          Areas to work on:




   10. Be prepared to present your pitch to the class on Friday, April 20.




   Assessment scale
                   0-2                                 3                                     4                                     5
   Did not meet outcome. Information        Demonstrated acceptable                Demonstrated very good           Demonstrated excellent or
     is incomplete and undeveloped.      performance in relation to the         performance in relation to the     outstanding performance in
                                        outcome. Information is suitable       outcome. Information is specific       relation to the outcome.
                                                   and basic.                     and relevant to outcome.          Information is covered in-
                                                                                                                  depth and is rich and detailed.

   3.4 Express ideas with clarity, conciseness and precision in oral communication (Demonstrated through delivering a well thought out
   elevator pitch with clear, precise and concise ideas)

   5.2 Demonstrate commitment to their projects successful outcomes (Demonstrated through thoughtfully completing the brainstorming
   process outlined in the provided assignment)

								
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