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					                                            BOUTIQUE by Chic

                                          3rd – 5th October 2010

                       The Only National UK Accessories and Footwear Event
                             Timed Directly After GDS, Mipel / Micam.

   Boutique by Chic is the totally unique buying experience that was conceived for fashion
   accessory and footwear brands / buyers. The key difference is the timing, which allows buyers
   the ONLY UK opportunity to see and buy FINALISED collections directly after their launch at the
   major European shows in Paris, Milan and Dusseldorf.

                                       Why Buy Finalised Collections?
   It is important to realise that the clothing industry has always launched the forthcoming season
   much earlier than footwear and accessory manufacturers. Therefore most European brands will
   keep back their hottest styles for launch at the key European fairs, many of the early styles and
   colours will never be manufactured if they have not sold well at the preview fairs, and quite often
   the newest and best selling trends evolve directly before the major trade events!

   In conclusion, buying finalised collections means not missing the best styles, avoiding wasted
   budgeted-spend and short deliveries. Boutique gives you this advantage without the cost of
   travelling all over Europe whilst having the pick of the best brands available whilst still ensuring
   early deliveries.

                                     What’s New This season?
   This season’s Boutique show promises more big European brands that cannot be seen at any
   other UK show, lots of exciting new emerging brands and of course all the most important
   accessory and footwear brands from the UK and beyond.

   UK exclusives include Texier, one of France’s most acclaimed and directional brands, HJ De Rooj
   from The Netherlands offering exceptional quality and value, Greenland from Germany offering
   hip unisex lifestyle collections with green credentials and the UK launch of India’s new super
   brand Ronetto,

   If you buy footwear and fashion accessories and haven’t been to Boutique by Chic before, this is
   an event that shouldn’t be missed. The main focus is of course the fantastic brands which it
   attracts from all over the world, but the organisers have spared no expense to create the most
   lavish buying environment imaginable, and all the buyers I have spoken to report that it is not
   only essential, but also an enjoyable experience.

   Each visitor is welcomed with champagne, cocktails and blinis served by male and female hosts
   who definitely cause a stir (and we are told that this season will surpass all others!) and there is an
   overwhelming sense of style, fun and calmness which will not be found at any other show.

   The brands showing are very carefully selected by the Boutique team for their individuality and
   style at every price point. Over 70% will be from outside the UK with a focus on Italy, France, and
   Spain. The majority of them do not show at any other UK show so it is a wonderful opportunity to
   offer your customers something very different to your competitors.

   For full brand listings and further details about Boutique by Chic please visit their website:
   www.boutique-by-chic.com

   Ends…

   Images to follow by separate email.


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