Social Media Manager In Tampa Resume by dansherman21


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									                                   DAN SHERMAN
813-728-6659 cell                                  
Skype: dan.sherman4                                       Web:


   Social media marketing professional with extensive experience in developing and
   implementing successful marketing programs in Fortune 500 companies and start-up

      Wrote the book “Maximum Success with LinkedIn” and an online course about
       achieving success on LinkedIn called “Linked Into Action”
      Created the marketing, branding and customer retention programs which enabled
       a Fortune 500 financial services company to bring in over $5 billion in assets in
       five years
      Utilized traditional and online marketing techniques to rebrand two high-tech
       companies enabling them to each grow by 20%

                        SELECTED ACCOMPLISHMENTS


      Developed, executed and implemented marketing programs to support go-to-
       market strategies and product launches enabling a Fortune 500 financial services
       company to gain $50 billion in client assets under management in five years
      Managed a multi-million dollar advertising budget at a high-tech company and
       led the development of lead generation tools including websites, webinars, e-
       newsletters, advertising, trade shows and direct mail that increased the client base
       from 100 to 150 clients in 12 months.
      Helped business owners build their client base through the use of social media
       marketing on LinkedIn, YouTube, Facebook and Twitter. Taught classes on
       Social Media Marketing to business owners. Created online social media
       marketing and affiliate marketing courses.


      Created and delivered sales presentations for high-technology products exceeding
       $100,000 in price to senior level executives as well as hundreds of professionals
       during national conferences
      Developed, managed and presented at national user conferences attracting
       hundreds of clients which upsold millions of dollars of high tech products and
       services to clients
      Built strategic alliances with portfolio management software companies and sold
       their product to money managers as a way of helping them streamline their
       operations while solidifying business relationships

      Created a series of products designed to help clients build their businesses, such
       as a national program of investment seminars and a nationally advertised
       directory of financial advisors
      Led the development of a software program that helped clients run their
       businesses efficiently
      Produced a state-wide series of in-branch events in conjunction with contests that
       resulted in a 20% increase in home-loan applications for a bank
      Developed specialized newsletters on compliance and legal issues written by legal
       consultants which helped increase customer loyalty and retention by 15%


      Recruited and hired marketing department staff with responsibility for managing,
       mentoring and conducting performance evaluations
      Hired and managed advertising agencies, printers, artists, writers, and PowerPoint
       and Flash developers for the creation of sales tools and client communications
      Managed research companies in the creation and supervision of consumer focus
       groups to develop successful financial services products
      Managed translation companies to create financial services collateral in five
       languages that enabled a bank to retain 97% of its client base during a merger

                                  WORK HISTORY

Social Media Marketing Expert, Linked Success, Tampa, FL 2009 -2012
Marketing Consultant, Dan Sherman Marketing, Tampa, FL 2001 - 2008
Marketing Director, BrassRing Systems (Software), San Mateo, CA 2000-2001
Marketing Director, Personic Software, Brisbane, CA 1999 – 2000
Marketing Manager, California Bank & Trust, San Francisco, CA 1998 – 1999
Marketing and Sales Trainer, San Francisco, CA 1994 – 1997
Product Manager, Charles Schwab & Co., Inc. San Francisco, CA 1985 - 1993


Bachelor of Arts in English with honors, Tufts University, Medford MA

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