Austria Quarterly Beverage Tracker Report Q2
Published by Canadean, this Quarterly Beverage Tracker
report provides a detailed analysis of the latest
developments in the Austria beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know
about more than just data. This report provides a complete overview of all commercial beverage
consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
The Austrian economy is improving, unlike its European neighbors. Consumer confidence
however is fragile
What are the key drivers behind recent market changes?
In Quarter 2, temperatures went from the lowest to the highest ever recorded
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Austria beverage industry
and want more detail and analysis on this data. Canadean's Austria Quarterly Beverage Tracker
report is ideal for benchmarking total market vs. retail audit data and is an essential tool for
keeping up-to-date with the latest industry and market developments
Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q2 2012 vs.
Q2 2011, together with 2011 actual volumes, 2012 forecast volumes and projected growth
An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of
one to five) whether confidence levels in the industry are better or worse than the previous
quarter, whether net prices are rising or falling and how Private Label products have performed
versus the rest of the market. Selected retail pricing data is given for the most recent quarter and
the previous four quarters, enabling analysis of price movements.
Key highlights of the last quarter's commercial beverage performance are identified and the key
market drivers examined
Volumes for Q2 2012 vs. Q2 2011, full year 2011, moving annual totals (MAT) and 2012
forecasts are provided for each individual beverage category, together with supporting text on
quarterly performance and forecast assumptions. More granular data is provided for the
Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant
activity in the soft drinks industry is covered including recent new product introductions
(detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry
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