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SOCIABILITY REPORT FOR BRANDS
Learn how yoiur brand looks and talks across social media. LIsten in on the marketplace.
Look for resonance. Leverage the sociability of your brand.
Brands today want to beneﬁt from habits of key inﬂuencers and their
the growing consumer adoption of social audiences vary, too.
media. And why not? Brands are already This Sociability report is custom
social. Reputation, popularity, and value designed to your budget and produced
are all impressions many brands make to a depth best ﬁtting your needs and
with lifestyle and social references. interests.
Brand image is reﬂected in the Brands can be closer to consumers
consumer’s choices. You want to use the today than ever before. With this come
medium in which consumers reﬂect their opportunities for direct and social
values. That’s social media. communication into the marketplace. But
But leveraging social media to also the risk that comes with being in the
extend and enhance brand presence is a consumer’s own media space.
bigger challenge than it ﬁrst appears.
Conventional brand messaging is told i
Your soc ability report can include the Adrian Chan
from the brand perspective. Social media following: is a Sr Fellow with the Society for New
are a communication platform — not a • overview of social media participation Communications Research and member of
PR and marketing tool. in your brand Adhocnium.
Efforts must be authentic, • review of existing brand networks, Past clients include: Smith & Hawken,
relationships should be transparent and communities, fan pages, blogs, and Reel.com, Harbinger, Intraspect, Goingon,
helpful, and, most importantly, brand twitter account Asmallworld, Anderson DBB, Traction,
image should be replaced by messaging • recommended brand-faceting Oracle, Razoo, France Tel/Orange, Trusted
that is conversational. This means approaches Opinion.
faceted branding for greater appeal to • conversation strategies for time-
Call 415 516 4442 or email
different consumers across different released social media messaging
social media spaces. • analytics and metrics goal setting
Messages should resonate. Brand • review of metrics and analytics reports
crafted for pass-along in the consumer’s • social scenes and engagements to
Values and interests of different • application of SEO-ready phrases for
kinds of consumers echo across social use in twitter, in comments, blogs, and
media at different frequencies. And the more