PureFunds Files To Launch the First Diamond/Gemstone ETF

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PureFunds Files To Launch the First Diamond/Gemstone ETF Powered By Docstoc
					PureFunds Files To Launch the First
Diamond/Gemstone ETF
PureFunds also files to launch the first Mining Service and the first
Junior Silver Explorer ETFs




PureFunds



(EMAILWIRE.COM, September 25, 2012 ) NEW YORK CITY –
PureFunds has filed with the SEC to launch three global equity
Exchange Traded Funds (ETFs), including the first ever ETF to hold
shares of companies exclusively in the diamond/gemstone industry.
The three innovative ETFs, each of which would feature an annual
expense ratio of 0.69 percent, were filed to trade on the NYSE Arca
exchange and expect to begin trading in the fourth quarter.

The funds filed for are:

• PureFunds™ ISE Diamond/Gemstone ETF (filed to trade under NYSE
Arca: GEMS);
• PureFunds™ ISE Mining Service ETF (filed to trade under NYSE Arca:
MSXX); and
• PureFunds™ ISE Junior Silver (Small Cap Miners/Explorers) (filed to
trade under NYSE Arca: SILJ).

"The PureFunds ISE Diamond/Gemstone ETF aims to track the
supply/demand cycles of the rough and polished precious stone
industry," said Paul Zimnisky, co-founder and CEO of PureFunds. "The
demand for diamonds and other gemstones has substantially increased
over the past years as global investors look for hard assets as a
potential safe haven from the degradation of fiat currency. Our mining
service and silver explorer fund were also designed to leverage the
increasing demand for hard assets like gold and silver."

Madison, N.J. based PureFunds, the innovator of the ETF concepts,
would be the Business Manager for the funds, alongside the
International Securities Exchange (ISE), the index provider, and Factor
Advisors, LLC, which would be the adviser to the funds and is a
member of the GENCAP family of fund offerings. The funds plan to use
an index replication strategy in an attempt to achieve objectives. For
more information, please read the preliminary prospectus here.

About PureFunds: As an innovator of ETF concepts, PureFunds was
designed to provide the market with easy access to niche sectors
through pure-play ETFs. PureFunds aims to launch tactical ETFs that
the market desires but do not currently exist. PureFunds would serve
as the Business Manager to the Funds.

Safe Harbor Statement: A registration statement relating to these
securities has been filed with the Securities and Exchange Commission
but has not yet become effective. These securities may not be sold nor
may offers to buy be accepted prior to the time the registration
statement becomes effective. This communication shall not constitute
an offer to sell or the solicitation of an offer to buy nor shall there be
any sale of these securities in any State in which such offer,
solicitation or sale would be unlawful prior to registration or
qualification under the securities laws of any such state.

Carefully consider the Fund's investment objectives, risk factors,
charges and expenses before investing. This and additional information
can be found in the Fund's preliminary prospectus, which may be
obtained here. The statutory prospectus, once effective, can be
obtained by calling 1-877- 756-PURE, or 1-877-756-7873. Read the
prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares
of any ETF are bought and sold at market price (not NAV) and are not
individually redeemed from the Fund. Brokerage commissions will
reduce returns. Narrowly focused investments typically exhibit higher
volatility. The mining industry is highly volatile due to significant
fluctuation in the prices of commodities, as well as political and
regulatory developments. Investments in foreign securities involve
political, economic and currency risks, greater volatility and differences
in accounting methods. These risks are greater for investments in
emerging markets. The Funds are non-diversified, meaning they may
concentrate their assets in fewer individual holdings than a diversified
fund. Therefore, the Funds are more exposed to individual issuer
volatility than a diversified fund. Funds that are less diversified across
countries or geographic regions are generally riskier than more
geographically diversified funds and risks associated with such
countries or geographic regions may negatively affect a Fund.
Investments in small- and medium-capitalization companies tend to
have limited liquidity and greater price volatility than large-
capitalization companies. The PureFunds ISE Diamond/Gemstone ETF
is subject to risks associated with demand and supply of gemstones in
the form of jewelry/investments as well as industrial uses. Changes in
consumer taste, consumer confidence, man-made alternatives, and
spending among this segment of the population may have an adverse
impact on the sale of gemstones in the market. The PureFunds ISE
Mining Service ETF is subject to risks associated with adverse market
conditions, increased competition, environmental concerns,
fluctuations in commodity prices and supply and demand of hard
commodities, decreased metals demand and the success of exploration
projects. Legal or regulatory changes, as well as changes in
governments' policies towards metals, could also adversely impact the
mining services sector and therefore Fund performance. The
PureFunds ISE Junior Silver ETF is subject to risks associated with the
worldwide price of silver and the costs of extraction and production.
Worldwide silver prices may fluctuate substantially over short periods
of time, so the Fund's share price may be more volatile than other
types of economic conditions, tax treatment, government regulation
and intervention, and world events in the regions in which the
companies operation. Factor Advisors, LLC serves as the investment
adviser and Esposito Partners, LLC serves as sub advisor to the fund.
The Funds are distributed by Quasar Distributors, LLC which is not
affiliated with Factor Advisors, LLC or any of its affiliates.

The SEC does not endorse, indemnify, approve, nor disapprove of any
security.

###


Contact Information:
PureFunds
Allan Priaulx
Tel: 800-762-4761 Ext 13



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DOCUMENT INFO
Description: (EMAILWIRE.COM, September 25, 2012 ) NEW YORK CITY – PureFunds has filed with the SEC to launch three global equity Exchange Traded Funds (ETFs), including the first ever ETF to hold shares of companies exclusively in the diamond/gemstone industry. The three innovative ETFs, each of which would feature an annual expense ratio of 0.69 percent, were filed to trade on the NYSE Arca exchange and expect to begin trading in the fourth quarter.