Florence Martin by wuzhenguang


									                                        Florence Martin
                 2220 W. Dora St, #226, Mesa, AZ 85201  PHONE (480) 650-6926
            E-MAIL: florencemartin@gmail.com  WEB-SITE: http://www.florencemartin.net


Experience in instructional design, learning technologies, performance technology, corporate training and
distance learning


December 2005                    Doctorate of Philosophy (PhD) – Educational Technology
Arizona State University         Dissertation: Effects of Instructional Elements in Computer Based
Tempe, Arizona                   Instruction. Advisor: Dr. James D. Klein

August 2003                      Master of Education (M.Ed) – Educational Technology
Arizona State University
Tempe, Arizona

April 2000                       Bachelor of Engineering (B.E)– Electronics and Communication
Bharathiyar University
Coimbatore, India


August 2005 – December 2005      Graduate Teaching Assistant Coordinator
College of Education
Arizona State University         -   Substituted for a clinical assistant professor for a semester in
                                     coordinating the undergraduate computer literacy courses.
                                 -   Responsible for scheduling the computer literacy classes,
                                     developing the instructional material and coordinating with the 13
                                     teaching assistants for the 20 sections of EDT 321 Computer
                                     Literacy classes. http://coe.asu.edu/psyched/edtech/courses.html

January 2002 – Dec 2005          Graduate Teaching Assistant
College of Education             -   Taught 16 sections of Computer Literacy (EDT 321) course where
Arizona State University             students were given a solid introduction to computers and the
                                     software applications they will use in their professional and
                                     personal lives. 3 sections were custom built for preservice teachers.

                                 -   Taught 3 sections of Computer Applications (EDT 323) course
                                     where students were taught to master various software packages at
                                     an intermediate level by integrating databases through Microsoft
                                     Access and HTML and designing their websites using
                                     Dreamweaver and Photoshop.

June 2004 – July 2004            Graduate Assistant for Summer school (Web Design Course)
Arizona State University         -   Responsible for guiding/co-teaching along with the pre-service
                                     teacher to teach “How to design websites” to all grade levels (K-12)
                                     using the web design tool (Dreamweaver).
                                                  2                                     Florence Martin

June 2006 – Present             Instructional Design Consultant, Maricopa County Community
Mesa Community College          College District
Maricopa County Community
College District                DVL Project http://dvl.mc.maricopa.edu/
Mesa                            - Developing pioneering curriculum modules for teaching digital visual
                                   literacy (DVL) supported by a National Science Foundation grant.
                                - Coaching faculty to design instructionally well aligned content on
                                   DVL through one-on-one coaching sessions.
                                - Designing and Developing an assessment and evaluation plan to
                                   measure learning and program effectiveness and modify the learning
                                   solutions to meet instructional design standards.

                                China Project
                                - Working with Subject Matter Experts (SMEs) for curriculum design
                                   in different content areas
                                - Creating innovative elearning, blended and classroom learning
                                   solutions using pioneering learning platforms.
                                - Assisting on the creation of the training workshops and user
                                   acceptance testing for the learning platforms.

February 2006 – May2006         Training Program Manager, IT Flex Services, Intel Corporation
IT Flex Services
Intel Corporation               -   Designed and Developed Web based training with detailed
Rio Rancho                          demonstrations and simulations for the PTO Central Project
                                    Management tool training for Project Managers.

May 2004 - August 2004          Intern Instructional Designer/ Instructional Designer – Applied
May 2005 - August 2005          Learning Technologies Institute
Applied Learning Technologies
Institute (ALTI)                -   Provided ongoing assistance to faculty and instructors who
Arizona State University            incorporate technology into their work to enhance learning.
Tempe                               http://alti.asu.edu/ltlab
                                -   Developed Online Tutorials for students and instructors to use the
                                    different features of the Blackboard. Blackboard is the learning
                                    management system used at Arizona State University.

                                Microcomputers in Education
Jan 2005 – March 2005           -   Member of the MEC staff and worked on registrations, website
Jan 2006 – March 2006               maintenance for the Microcomputers in Education Conference
Applied Learning Technologies       2005/2006/2007 hosted by Arizona State University.
Institute                       -   MEC is a conference which provides a forum for educators to learn,
Arizona State University            discuss and exchange ideas about applications for new
Tempe                               technologies in the classroom http://mec.asu.edu/

May 2003 - August 2003          Instructional Designer- Cisco Learning Institute
Cisco Learning Institute
Phoenix                         -   Designed (Task Analyzed /Storyboarded) and developed training
                                    courses through CLI Virtuoso which is a web-based, e-learning
                                    platform of CLI http://www.ciscolearning.org/

May 2000- July 2001             Network Engineer
Dishnet DSL (Internet Service   - LAN/WAN Maintenance, Trouble Shoot and Configure Network
Provider) Chennai, India           Devices
                                                       3                                      Florence Martin


Design Tools                  Interactive Course Design    Learning Management          Other Applications
                                                           Systems/ Course delivery
Adobe Photoshop               Macromedia Flash             Blackboard Technology        MS Access
Adobe Illustrator             Macromedia Director          CLI Virtuoso                 Adaptive Software
Adobe PageMaker               Macromedia Authorware        Intel Learning Network       (Zoom text, Jaws, Text
Macromedia Fireworks          Microsoft FrontPage          Sakai                        Bridge, Read Please)
Microsoft Publisher           Microsoft Dreamweaver        Web CT                       I Movie/Windows Movie
Microsoft Visio               HTML                         Moddle                       Maker
                              Macromedia Captivate         Taskstream                   MS Office 2000
                              Camtasia                     elluminate (Virtual          SPSS
                                                           Classroom)                   Robohelp
                                                           Macromedia Breeze            Microsoft Project
                                                           Remark (Survey Builder)


My Web Portfolio describes my instructional design projects from Arizona State University and other
organizations such as Cisco Learning Institute, Intel Corporation and Mesa Community College.



Capability Maturity Model Integration (CMMI®)       http://www.sei.cmu.edu/cmmi/general/general.html
Capability Maturity Model Integration (CMMI) is a process improvement approach that provides
organizations with the essential elements of effective processes. It can be used to guide process
improvement across a project, a division, or an entire organization.


Martin, F., & Klein, J. (In press). The impact of Instructional Elements in Computer based Instruction.
Manuscript accepted to be published in British Journal of Educational Technology.

Klein, J. D., Martin, F., Tutty, J., & Su, Y. (2005). Teaching research to instructional design & technology
students. Educational Technology Magazine, 45, 4, 29-33.

Manuscripts under Review

Martin, F. (In progress) Blackboard as the Learning Management System in a Computer Literacy Course.
Manuscript sent for review to the Journal of Online Learning and Teaching.

Martin, F., & Klein, J. (In progress). Effects of Objectives, Practice, and Review in Multimedia Instruction.
Manuscript sent for review to Journal of Educational Multimedia and Hypermedia.

Martin, F., & Dunsworth, Q. (In progress). A Methodical Formative Evaluation of Computer Literacy
Course: What and How to teach? Manuscript sent for review to the Journal of Information Technology in
                                                     4                                     Florence Martin


Martin, F., & Klein, J. (2005, October). Effects of Instructional Elements in Computer based Instruction.
Paper presented at Association for Educational Communications and Technology conference, Orlando,

Martin, F, Klein, J. & Sullivan, H. (2004, October). Effects of Instructional Elements in Web based
Instruction. Paper presented at Association for Educational Communications and Technology conference,
Chicago, IL.

Klein, J., Martin, F, Tutty, J., & Su, Y. (2004, October). How do we Teach Research to Instructional
Design and Technology Students? Paper presented at Association for Educational Communications and
Technology conference, Chicago, IL.

Zhang,G, Martin, F & Igoe,A. (2004, October). Teaching Computer Skills to Beginners: What and How?
Paper presented at Association for Educational Communications and Technology conference, Chicago,

Hancock-Niemic,M., Llama, G., Mansfield,J., Martin, F., & Klein,J. (2004, October). Using Human
Performance Technology (HPT) to Identify Potential Barriers to Online High School Course Development.
Paper presented at the Association for Educational Communications and Technology conference,
Chicago, IL.

Martin,F., Klein,J., & Igoe,A. (2003, November). Teaching Instructional Media Design: A Needs
Assessment Report. E-learn 2003, Phoenix, AZ.

Bevell,L., Martin,F., Ozgul,G., Su,Y., & Zhang,G.(2003, October). New Technologies, New Ideas, New
Media Selection Models? Association for Educational Communications and Technology conference,
Anaheim, CA.


Conference Presentation Proposal Reviewer (2004-2005)
Association for Educational Communications and Technology

Research Grant Reviewer (2004 -2005)
Graduate and Professional Student Association, Arizona State University

Teaching Assistant Trainer (2002 – 2005)
Presented workshops for new teaching assistants

Quality Assurance Tester for Sakai
Open Source Code Learning Management System - Sakai (2006)

Instructional Design Consultant
ATE National Science Foundation Grant - Digital Visual Literacy (2006)


Development of Web/Computer Based Instruction            Design and Development of Instruction
Human Performance Technology                             Distance Learning
Technology and Training                                  Educational Evaluation
Instructional Media Design                               Research in Educational Technology
                                                    5                                      Florence Martin


Events of Instruction                                   Formative Evaluation
Learning Technologies                                   Performance Improvement
Digital Visual Literacy                                 Learning Management Systems
CMMI Processes for Organizational Training              Online Learning and Teaching


   Three years of experience in the following

      Planning, assessing, designing, developing, implementing, and evaluating highly interactive
       learning solutions that align with identified educational/business needs
      Assessing and modifying existing training programs to meet instructional design standards and
       competency requirements.
      Identifying and interacting with subject matter experts and other resources in order to perform
       front-end analysis comparing actual and ideal performance levels in the workplace.
      Coaching faculty to design instructionally well aligned content through one-on-one coaching
       sessions, reviewing and critiquing instructional material for eLearning, blended and classroom
       delivery based on instructional design principles
      Teaching sections of undergraduate Computer Literacy/ Computer Application courses in higher
       education for 4 years using instructor led, online and blended teaching methods.
      Researching in the field of Educational Technology on various research topics. Researched on
       Effects of Instructional Elements in Computer Based Instruction," where the effects of several
       events of instruction (objectives, practice, examples and review) were investigated for dissertation
      Designing and developing courses on a variety of Learning Management Systems such as
       Blackboard, CLI Virtuoso, Intel Learning Network, Sakai and able to perform the roles of an
       administrator, instructor and student. Involved in creating tutorials on the features of these
       Learning Management Systems
      Writing curriculum for classroom and web-based environments, creating distance learning
       courses/ e-learning solutions using a variety of authoring applications
      Designing and Developing assessment and evaluation to measure learning and program
       effectiveness and modify the learning solutions to meet instructional design standards and
       competency requirements
      Measuring the success of learning interventions using different evaluation strategies and
       analyzing the assessment and evaluation data using statistically packages
      Providing assistance to faculty and instructors to incorporate technology (design of asynchronous
       learning environments, internet-based discussion groups, and digital video) into their work to
       enhance learning.

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