About Netflix
Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental service, offering more than seven million members access to more than 85,000 DVD titles plus a growing library of over 5,000 full-length movies and television episodes that are available for instant watching on their PCs. The company's appeal and success are built on providing the most expansive selection of DVDs, an easy way to choose movies and fast, free delivery. Netflix has been named the #1 rated Web site for customer satisfaction for five consecutive periods, according to a semi-annual survey by ForeSee Results and FGI Research in the spring of 2005, the winter and spring of 2006 and the winter and spring of 2007. In the fall of 2005, Fast Company named Netflix the winner of its annual Customers First Award. In January 2007, Netflix was named the Retail Innovator of the Year by the National Retail Federation. Netflix has revolutionized the way people rent movies - by bringing the movies directly to them. With today's busy lifestyles and consumers demanding more value and control, it's no wonder that Netflix has become the preferred online provider of the home entertainment experience.
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How Netflix Works:
DVDs by mail: 1) Sign up and create your movie list. 2) We rushes you movies from your list. 3) Watch movies when you want. No due dates, no late fees. 4) Return viewed movies to get new ones from your list.
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Movies instantly on your PC: 1) Watch movies instantly on your PC from over 5,000 movies and TV episodes.
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Netflix Features
Instant Viewing: Instant viewing makes it possible for members to view streaming movies and television series on their PC instantly. Access to this growing library of titles is included at no charge to all Netflix members.
Queue: The list of movies members select to receive.
Browse: Members use the browse feature to search for movies by genre, new releases, top 100 or critics’ picks.
Movie Recommendations: Movies recommended to members based on previous ratings they made and the ratings of others who have similar tastes in movies.
Community: Allows members to create a friends list and share their own movie ideas and information with their friends.
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Netflix Facts
Ratings: Netflix has about 2 billion movie ratings from members. The average member has rated about 200 movies.
Rental Habits: Netflix members say they rent twice as many movies per month than they did prior to joining the service. Netflix members add 2 million movies to their Queues every day.
Recommendations: Approximately 60% of Netflix members select their movies based on movie recommendations tailored to their individual tastes.
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Customer Satisfaction: More than 90% of Netflix members say they are so satisfied with the Netflix service that they recommend the service to family and friends.
Inventory: Netflix has more than 85,000 titles and more than 55 million DVDs total. Every three months, Netflix members rent more than 95% of the 85,000 titles in the Netflix library. On any given day, more than 35,000 of the 85,000 titles available at Netflix are in distribution.
Volume: If you stacked every movie Netflix ships (on average, 1.6 million DVDs a day) in a single pile, the stack would be taller than Mt. Everest within a week.
Environment: If Netflix members drove to and from a rental store, they would consume 800,000 gallons of gasoline and release more than 2.2 million tons of carbon dioxide emissions annually.
Source: Netflix 2006
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Netflix Snapshot
Company Profile: Netflix, Inc. (Nasdaq: NFLX) is the world’s largest online movie rental service, providing 7 million members access to more than 85,000 DVD titles plus a growing library of over 5,000 full-length movies and television episodes that are available for instant watching on their PCs. Service Profile: Members have the choice of nine subscription plans, starting at $4.99 per month. There are no due dates and no late fees. DVDs are delivered directly to the member’s address by first-class mail – with a postage-paid return envelope – from more than 100 shipping points throughout the United States and directly to members’ PCs instantly - at no additional cost. Corporate Headquarters: 100 Winchester Circle, Los Gatos, CA 95032, (408) 540-3700, www.netflix.com Senior Management Team: Reed Hastings, Founder & Chief Executive Officer Neil Hunt, Chief Product Officer Leslie Kilgore, Chief Marketing Officer Barry McCarthy, Chief Financial Officer Patty McCord, Chief Talent Officer Ted Sarandos, Chief Content Officer Board of Directors: Richard Barton, Zillow, Inc. A. George “Skip” Battle, Ask Jeeves, Inc., retired Charles Giancarlo, Cisco Systems Timothy Haley, Redpoint Ventures Reed Hastings, Netflix Jay Hoag, Technology Crossover Ventures Michael Schuh, Foundation Capital Greg Stanger, Technology Crossover Ventures
Employees: More than 1500 at corporate headquarters and shipping centers. Subscribers: 7 million. Since launching its subscription service in 1999, Netflix reached one million members faster than industry giant AOL. Shipping Centers: Netflix operates more than 100 shipping points located throughout the United States. Nearly 95% of Netflix members live within one-day delivery postal zones. On an average day, Netflix ships 1.6 million DVDs. Pricing Plans: $4.99 a month - one (1) title out at-a-time (2 a month) $8.99 a month - one (1) title out at-a-time (Unlimited) $13.99 a month - two (2) titles out at-a-time (Unlimited) $16.99 a month - three (3) titles out at-a-time (Unlimited) $23.99 a month - four (4) titles out at-a-time (Unlimited) $29.99 a month - five (5) titles out at-a-time (Unlimited) $35.99 a month - six (6) titles out at-a-time (Unlimited) $41.99 a month - seven (7) titles out at-a-time (Unlimited) $47.99 a month - eight (8) titles out at-a-time (Unlimited)
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