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Understanding a Pay Per Click Campaign

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Understanding a Pay Per Click Campaign Powered By Docstoc
					                                       Presented by Daniel Toriola


    Pay per click marketing is a great way to get visitors when you need traffic and you need it now. But it is risky:
    With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.
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                                        What is a Pay Per Click Campaign
                                                  By Derek Rogers



   A pay per click campaign is one of the easiest and quickest ways you can drive traffic to your
company website. It is also a controlled method you can use for traffic purposes. There are many
different things to think about with a pay per click campaign.

 The primary purpose is to reach the consumers who are actively looking for the exact products and
services your business offers. People looking for your specific products and services are exactly what
you want to generate. The things you can control with a campaign like this are the amount of traffic
driven to your site, the point of entrance for your website and the type of traffic you get.

 A pay per click campaign works by placing small text ads for your site in the listing pages of search
engines. When you look at sites like Google, Yahoo, and MSN there are sponsored listings at the top
of the pages and along the side. These advertisements are from companies who pay to be there.
However, the fees to pay only incur when a user clicks on the ad. This is where the term pay per click
advertising originated from. To put the ad on the search engine is free, which is good advertising for
your site because people may not click on the initial ad but if they are ever looking for a service you
provide they could remember your company name. Your business is only charged when someone
shows interest and clicks on the ad itself.

 A pay per click advertising campaign will begin by developing a list of keywords displaying how you
would like the ad to be displayed. Some people write ads for individual keywords or with a related
group of keywords. The keywords are responsible for linking the most relevant search pages to your
site.

 The keywords you choose can also affect the cost you pay. There is competition for keywords and
companies compete for certain keywords. You will bid on the keywords and based on the bids is where
your site will end up in the placement on the search pages. Your placement on the page usually
depends on your bid amount and the competition for that particular keyword. The more specific you
tend to be with your keywords then the better your chances are of not being up against too much
competition.

The way you would measure the success of a pay per click campaign would be the conversions. This
means, you might have five hundred people click on your ad and only two people make a purchase.
Those two people are considered conversions.

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 However, if the two purchases don’t make up for the cost of the 500 clicks on your ad then you might
need to revamp your pay per click campaign or look at other methods for advertising.

 A campaign is therefore designed to provide advertising for your website that will drive large amounts
of traffic to your business and in return convert into these users buying sales and services offered
through your company. You should consider a pay per click campaign if you would like to improve the
traffic and sales of your business.

Derek Rogers is a freelance writer who represents a number of UK businesses. For advice on Pay per
Click campaigns, he recommends Impact Media Ltd, one of the UK's leading specialists of Pay per
Click: http://www.impactmedialtd.co.uk/search-marketing/pay-per-click/ppc-management.htm




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                                               Presented by Daniel Toriola


                           Can You Find a Cheap (but Great) Pay Per Click Campaign?
                                                          By Mr John Seatree




Can You Find a Cheap (but Great) Pay Per Click Campaign? Finding a low cost pay per click
advertising scheme is going to be hard, but it is definitely possible. If you don't want to spend a lot of
money for your pay per click plan, you are probably going to want to follow some of these tips in order
to get great service but not have to spend a lot of money. Having pay per click for your business is
going to be important, because it's going to allow your small or medium-sized company to be at the top
of the search engine results with the rest of the large size companies that are selling similar products.
Over time, hopefully, your business will grow, and you can discontinue the campaign, but when you are
first getting started you are going to have to pay your dues and use pay per click.

One of the most important tips for getting a cheap pay per click campaign is to use strange or different
keywords. For example, if you have a women's clothing store that mainly sells outdoor apparel, you
probably won't be able to afford a pay per click campaign that uses the key words "women's clothing".
Instead, you can try different variations, which will cost a lot less money. Some of the words you might
want to try that will be cheaper are "sports clothes", "outdoor wear", "women's camping gear" and so
on.

When you are looking for a cheap pay per click advertising campaign, you are also going to want to
consider doing a blitz campaign. Basically, a blitz campaign is going to be a short, but intense
campaign and is going to be good for bringing your rankings up pretty quickly. A blitz campaign can be
anywhere from two to four weeks, and you are going to go all out and try to get as many people to click
on your link as possible by using a lot of different words. Sure, it's going to cost a lot of money, but in
the long run it will probably be cheaper than a longer campaign because you are going to get a lot of
new customers in such a short time.

When you are doing a blitz attack, make sure that you are ready for the influx of customers and that
your website is ready, because once you get started it is really going to go by quickly. You don't want
to have your pay per click links going to a websites that is under construction, which will result in you
spending a lot of money and not getting anything.

The final tip for getting a cheap pay per click service is to take advantage of common misspellings.
You already know that a lot of people misspell common words, so if you choose some misspelled
words as your keywords, you may get a better price.

Although it's more difficult if you are on a budget, using pay per click for your Internet advertising is
definitely possible. In fact, it's probably the best way for a small company to get their first customers
from a search engine results page.



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Related eBooks:

Can You Find a Cheap (but Great) Pay Per Click Campaign?
Pay Per Click Advertising: The Only Thing That Really Matters Is Your ROI!
The Pros And Cons Of Pay Per Click Marketing
5 Benefits Of Pay Per Click Advertising
Effective Pay Per Click Management

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