Successfully Letting your Holiday Property
Dear Holiday Property
the UK and Ireland’s lea
Welcome to Imagine,
letting agency for holid
g in self-catering holid
We’ve been specializin
00 holiday properties
since 2003 with over 1,5 reats and holiday
tely homes to coastal ret
arming cottages and sta
Ireland alone, from ch
th our Owners: we know
e to our relationship wi
Imagine’s succe ss to date is largely du
tch this with the
lling to pay, and we ma
what the market lik es and the price it is wi
implement. After all, ho
t and the standards we
properties we represen before.
more so now then ever
demand va lue, choice and comfort
ssful Holiday Property
put togeth er this Guide to Succe
With this in mind, we’ve d as a simple, practical
nsidering, it’s intende
whether you’re a sea soned owner or just co
e, however it
It’s not comprehensiv
st out of your property.
aid to help you get the
do for yourself in maxim
izing the Page 2 Introduction
n do for you and what you can
will outline what we ca
return from your invest
ment. Pages 3/5 Why Imagine?
is, Co Clare) and
in our Irish office (Enn
gional Managers based
We have dedicated Re answer any and
say , Skipton). Our Owner
Team is on standby to Pages 6/7 What We Do For You
also in Yorkshire (Emb
look forward to being
all of your queries. We Pages 8/13 Tips For Letting
Best wishes and every su
Pages 14/15 Your Duty Of Care
Pages 16/18 Making Your Guests Welcome
Annette and Astrid, Co Page 19 How We Stay In Touch
Imagine... Bringing you
and your customers together
n 100,000 strong international database
n Dedicated Owner Team in Ireland and UK
n Directors personally involved in the day to day running of the agency
n Free inspection visits & free photography of your holiday home
n Personal, friendly service - We go the extra mile for you
n Confirmations by text and email or post
n Above average property rentals
n Direct, on-time payments paid monthly into your bank account
n All year round marketing in UK, Ireland and abroad
n Award winning website at the cutting edge of technology
n No.1 on Google and in Search Engine Optimisation (SEO)
n Superb marketing on your behalf with dedicated teams
n Car hire and ferry agreements to help your customers travel from overseas
n Experienced Call Centre open 7 days a week 363 days of the year
n Imagine… successful holiday letting is our business.
To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages) 3
Why Imagine? (continued)
Imagine… successful holiday letting is our business
Imagine Property Imagine Property Imagine Property Imagine Property
Number 6704 Number 5038 Number 5462 Number 895
Location Lacken, Co. Wicklow Location Duleek, Co. Meath Location Roney Beach, Co. Wexford Location Inch Beach, Co. Kerry
2008 10 weeks sold 2007 19 weeks sold 2010 34 weeks sold 2010 31 weeks sold
2010 35 weeks sold 2010 37 weeks sold
Bringing you and your customers together.
Call us Now to arrange a FREE visit:
UK 01756 707770 Ireland 1890 946663
As a holiday property owner, you may ask yourself In other words, we assess each and every property in including national press, paid search on the
‘why place my property in the hands of Imagine’, terms of its likelihood to sell and we do this based on internet plus of course excellent organic visibility
after all, ‘all holiday letting agencies are the same’ … or our years of experience in holiday cottage letting, in on the internet, direct mail and social media like
are they? selling holidays to consumers, and knowing their likes Facebook, Twitter, You Tube and Flickr.
Certainly, most agencies will offer you a brochure
feature and a website listing; some will also offer • We then agree with you a price and profile for
advertising and a reservations service; some will actively your property accordingly and review this on
promote you and market your property at prices you an ongoing basis with you.
want to sell ….
• We aggressively advertise your property
….. And then there’s Imagine. on- and off-line across multiple media channels
Our success to date is due simply to making a
difference to our owners.
We do this by matching your property with market
• We provide a 7-day reservations service, 363
days of the year so we practically never close
while our website is reservations-enabled
and widely regarded as the industry’s finest.
In short, we’re honest, hard-working and
experienced … and we’re nice people to work
But most important of all, we make a difference for our
owners (we’ve four examples opposite). We guide you
through the letting process including advice on do’s
and don’ts while managing your customers, confirming
your bookings and most important of all, paying you
your agreed rental income each month.
To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages) 5
What We Do For You
Here at Imagine, our business is driven by yours. To do this, we engage the market across a breath-taking
Our focus is on maximizing the number of weeks array of marketing channels.
sold for your property while driving your rental
• We actively mail our own database of over
100, 000 (and growing) past customers and enquirers
up to 6 times a year including our annual brochure and
quarterly promotional mini-brochures.
• We advertise weekly, in some cases daily, in
the classified holidays sections of all the national
newspapers including TV listing magazines and
special interest periodicals.
• We also distribute your property through online
channels including marketing affiliates while
visitor traffic to our website is driven by ongoing
search engine optimization, pay per click
advertising and social media (Twitter,
Facebook, You Tube, etc.)
• Your property also features in joint promotions
with partner retail brands such as for
example Tesco Club Card which has 14m members
throughout the UK and 750,00 through Ireland.
We also operate our Call Centre 7 days a week,
363 days of the year, handling everything from
holiday sales and customer queries including owner
6 To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages)
Our dedicated Owner Team is essentially your point Step 3: On your sign-off of the above, and once we
of contact with Imagine while joining Imagine have contracts received, we then put you
comprises 3 very simple steps: ‘live’ on our Reservations system and
publish your property on our websites and
Step1: We visit your property to assess its viability
across our on- and off-line marketing mix to
as an Imagine property; we also take digital
start selling your property.
photographs and audit your property
in terms of equipment, features, selling The whole process from start to finish usually takes
points, etc. 7 days. And if you’re an existing owner, re-registration
is even quicker!
Step 2: We then issue you a rolling sole agency
agreement renewed annually plus a Thereafter, we pay you for holidays booked at your
property profile which is used for our property monthly directly into your nominated bank
marketing collateral. account in the month of guests’ arrival. We also provide
monthly statements for your records by email.
And although we are unable to guarantee the number
of weeks you can expect, you can at all times be assured
that Imagine is actively selling and marketing
Call us Now to arrange
a FREE visit:
UK 01756 707770
Ireland 1890 946663
Tips For Letting
The following tips which are in keeping with our Look at your property next time and see it with your
minimum standards are designed to offer helpful guests’ eyes!
guidance to you in getting the most from your property.
• Is the driveway free of potholes?
Your local regional manager, or our team at our head • Can the gate be properly closed?
office, will be pleased to provide further help and ideas • Is the lawn cut?
if needed. • Is paintwork clean?
• Are borders weed-free?
• Are gutters weed-free?
• Do the windows gleam?
• Are external lights working?
• Would I want to stay here?
Good first impressions make all the difference between
a dissatisfied or complaining holidaymaker and a
satisfied and understanding one. Ask yourself what
• Is the property thoroughly clean throughout?
you can do to welcome your guest in these vital initial
• Is the property warm and well aired?
• Is the heating on and the fire laid if there is a chill
• Are you providing everything that is stated in the in the air?
brochure and the web description? • Are there clear instructions to operate appliances,
• Do the website photographs represent your heating and television?
First Impressions Count property correctly? • Are the beds well aired and made up with fresh
Your guests will have high expectations of their holiday • Are the directions to your property clear and clean linen as per the confirmation?
cottage. They will have planned, talked about it among accurate? Can they be followed if it’s dark?
themselves and to their friends and relatives, and • Can you personally greet your guests? If not, are The one thing we know from our years of experience is
dreamed of their holiday ever since they made their you easily contactable? that a clean, well presented property will almost always
booking. • Is there a welcome tray with some tea/coffee/milk be left clean and tidy, and be easy to manage. A shabby
You never get a second chance to make a good first and biscuits? property will be treated shabbily…and dirty properties
impression. Consequently, the external appearance of • Is the property equipped in line with our minimum will be left even dirtier!
your cottage, including the garden, must be first class. guidelines?
Think about what you would want or expect if you were SITTING ROOM • Ambient lighting, either on the wall, side table or
on holiday… • Comfortable armchairs / sofas must be provided standard lamp.
for the maximum number of guests. • Open fires must have a fuel container, fireguard,
• Coffee table / occasional table. poker, brush, tongs, shovel and ash bucket.
• Suitable pictures or wall decorations. • Colour Television is essential along with a working
remote control (and spare batteries for this).
• DVD player / Satellite or Digital box / Stereo system.
• Visitors Information Pack (up to date).
• A selection of books, games and DVDs.
• Large enough to comfortably handle the specified
number of guests.
• Dining table for the maximum number of occupants.
• High Chair.
Cleaning the Sitting and Dining rooms:
All floors should be polished (if wood or stone)
or vacuumed (if carpeted). Corners of ceilings
should be dusted to remove any cobwebs. The
tops of radiators, skirting boards, window ledges
and blinds should be dusted. Remove and dust
shades from wall lights as they can fill with insects
and look unsightly. Remove loose cushions from
sofas and chairs and vacuum beneath them. In
Summer fill any open fires with a dried flower
arrangement, and leave pot-pourri in the room to
give a background perfume. Check that electric
plugs and flexes are in good condition, and that
any remote controls work properly.
To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages) 9
Tips For Letting (continued)
KITCHEN • Refrigerators must be of a size appropriate to the • Where a dishwasher is provided a second set of
Believe it or not, of all the rooms holidaymakers spend property. crockery cutlery and dishware is essential.
most time in is in fact the kitchen so it is really important • Storage space must be provided for food, crockery, • Microwaves, slow cookers and food processors,
that you give this room lots of attention, such as: cutlery and cleaning equipment. though not essential, are increasingly in demand.
• Working surfaces must be available and appropriate • A separate freezer is desirable in larger properties.
• Kitchens must have one window opening to the for the property occupancy. • A fire extinguisher and fire blanket (both wall
outside or an approved ventilation system. • Sinks must be equipped with a draining board, mounted) must be provided and clearly visible.
• Kitchens must be equipped in line with our drying rack as well as hot and cold water. • Crockery, cutlery and glasses should match and be
minimum guidelines. • Kitchens must have a covered waste bin with liners. of good quality.
• Kitchens must have a full sized cooker or hob with • Kitchens must have a kettle, toaster, iron and • Flooring should be easily cleanable.
oven, grill and timer. ironing board.
• Refrigerators must have a freezer compartment • Dishwashers, Washing Machines and Tumble
(unless a separate freezer is provided). Dryers are desirable in larger properties. Cleaning the Kitchen:
Unplug the fridge to defrost the icebox (there is
no reason why a request to switch off the fridge
should not be included in the Visitor Information
Pack, so guests do it on departure) and clean it
thoroughly. Cookers, drawers, grill pans, pots
and pans must be clean and grease-free. If the
cooker has a hood make sure the filter is regularly
cleaned, likewise any extractor fan. Ensure
toasters are free of breadcrumbs. Double check
that all cutlery, crockery and glassware is sparkling
clean. Remove open sauce bottles, jars and left-
over groceries, but leave salt, pepper and oil as
these tend to be appreciated. Floors, sinks, taps
and work surfaces should be clutter free and clean.
Make sure the rubbish bin and the area around it
are cleaned. Ensure your bins are clearly labelled
10 To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages)
BEDROOMS • Windows must be dressed to fully block out any
• Bedrooms must be furnished with a wardrobe or light.
clothes hanging space (with coat hangers – 6 per • Cot with safe cot mattress – cot linen need not be
person), adequate drawer space, a chair or stool, provided.
mirror, fire-resistant bin, heat source, bedside • Bed linen must be supplied for each guest. It must
cabinet and standard bed. be changed and laundered at each changeover, and
• A sensible mix of double beds and single beds for a fortnight holiday linen should be changed at
should be offered; and remember that most guests the end of the first week, if requested. One hand
will only want to have a maximum of two people in towel and one bath towel should be provided for
any bedroom. each guest.
• Two single beds in a bedroom is termed a Twin
room. Cleaning Bedrooms:
• Guests must have easy access to beds, drawers and Strip the beds of all linen, as it is important to
doors. • Bedside cabinets or shelves should be provided for
circulate the air. Mattresses, duvets and bed linen
• Double beds must have access on both sides. each person.
must be free from stains. Beds must be made
• All beds should be fitted with headboards. • Bedrooms must have a light which can be controlled
up for arrival. Vacuum bedroom carpets paying
from the bed, or have bedside lights.
particular attention to vacuum under the beds.
• Double beds are 183cm x 137cm (6’ x 4’6”).
Check that bedside lamps are working. When
• Single beds or adult bunk beds are 183cm x 91cm
cots are required, make sure they are assembled
(6’ x 3’).
and have the correct clean safety mattress. Check
• Mattresses must be interior sprung and in clean
wardrobes and cupboards for items previous
condition with mattress protectors – waterproof
visitors may have forgotten.
mattress covers are advisable for young children.
• Bed linen must be supplied – This should comprise
mattress protector, duvet and two pillows per bed
– a high tog rated duvet is required for winter;
alternatively, two blankets and one bedspread per
bed are required.
• A base sheet, duvet cover (if duvet) or top sheet (if
blankets) plus pillowcases are required. Valances
Tips For Letting (continued)
BATHROOMS • Hot water must always be “on tap”. • Use tiebacks to enhance curtains, and valance
• All properties must have at least one bathroom with • Bathroom or WC doors should have a lock or bolt. sheets to complete beds.
a bath or shower, washbasin and WC, plus shower • There should be a clothes hook behind the door and • Use neutral colours in rooms, but then introduce
curtain, bathmat, towel rail, toilet roll holder. a cabinet or shelf for toiletries. a strong contrasting colour in a cushion/rug/lamp.
Increasingly, smaller party sizes are demanding • Bidets, spa baths and steam showers are popular • Enlarge and frame photographs of your area.
two bathrooms. Any property sleeping six or more additions.
Often, it is the “little extras” that will make your holiday
should have two WCs.
home a talking point. For instance…
Other points to note are as follows: Cleaning Bathrooms:
• A welcoming tray with teabags/coffee/milk and
• All bathrooms must have a window opening to the Particular attention should be paid to bathrooms
sugar… perhaps even some local produce.
outside or an approved ventilation system. and cloakrooms. Staining and marked grouting
• Providing cling film, foil, toilet paper, pepper and
• All bathrooms must have toilet paper, a fire- are particularly common problems, but cleaning
resistant covered waste bin and a toilet brush. regularly with bleach and an old toothbrush will
• Providing a dishwasher tablet, washing powder
• All bathrooms must have a heat source – preferably keep it at bay. Grout markers are now available to
tablet, kitchen paper and a sewing kit.
a radiator or heated towel rail. cover stained grout so there is no excuse! Towels
• A small library of DVDs or CDs.
• Shaver sockets should be provided near to a mirror should be spotless and not frayed or threadbare.
• Games – many can be purchased in charity shops
or an adaptor provided for use elsewhere Pot-pourri and blue loo in the toilet cistern all help
- a deck of cards, scrabble, snakes n ladders,
to keep a bathroom fresh and clean.
• Some properties provide modern games consoles,
such as a Playstation.
Homely Effects • A selection of magazines and books, and perhaps a
The more homely you make your property, the greater copy of the local paper.
the guest satisfaction - and the higher the repeat and
If you want your property to be “child friendly”,
recommendation business. There are many inexpensive
attracting families, then do consider the needs of
means to create a homely effect, for example…
babies and young children. Successful child friendly
• Fill empty corners with tall plants – eg a Yucca properties have enclosed gardens, locked gates, swings
plant grows well and needs little attention. and sand pits, in addition to stair gates, a sterilising
• Leave a dried flower arrangement in the fire hearth unit, buggy, changing mat and the added bonus of child
during the summer period. proof cupboards and fridge locks.
12 To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages)
Your Duty Of Care
As with the provision of any service or product, there is Check there are no hidden nails protruding from children. Check that pans have sturdy handles that
a duty of care placed on the you the owner. This duty of undersides or sharp objects in the padding will not give way if filled with hot liquids
care is to ensure that appropriate steps have been taken • Access should be restricted to any outhouse/barns
to ensure the safety and wellbeing of those using the that are unsafe for children to play in
facilities. • Refuse bins should be provided and placed out of
harm’s way. They should be securely fitting lids and
labelled according to dry and wet waste
• All stairways should have a securely fixed banister • Gardens and Pathways should be well maintained
rail and open-tread staircases must have wide and free from hazardous objects and Garden
treads. A stair-gate should be fitted if very young Furniture should be clean, well maintained and
children are to be accommodated sufficient chairs to accommodate all occupants.
• Mezzanine or Gallery Rooms with only three closed • Your property’s brochure description should make
sides should have sturdy secure banisters which clients aware of any streams/rivers or ponds that
toddlers cannot slip through and which are high border or run through the grounds
enough to satisfy current European legislation • Gardens described as being enclosed should have
(1.m). The gaps between railings should not be no gaps in the fences and latches must be “child
more than 10cm proof” otherwise do not describe them as being
• Chimneys should be swept annually and a fireguard enclosed
provided in addition to a metal bucket for hot • Playground equipment should be in good condition
ashes, a tongs, brush and shovel • Cots, highchairs and bunk beds must be purpose and safe to use – sandpits should be regularly
• Patio doors and windows should be fitted with built and in good condition with no weak joints. checked for animal fouling. Bicycles made available
warning stickers at child and adult height Modern safety mattresses should be fitted so there to holidaymakers should be in a good state of repair
• Floors must be smooth and well laid and coverings are no gaps between the cot frame and the mattress. and regularly maintained. These items are to be
must not pose a tripping hazard. Slippery floors Cot sides must be at least 60cm above mattress used at the holidaymakers own risk and this should
should be pointed out to holidaymakers as level. Paint should not be chipped or lead-based. be outlined to them upon arrival
something to be wary of High chairs must have baby retaining straps • Hygiene – Your property must be thoroughly
• Wires to lamps, stereos, televisions should not • Equipment supplied must not be chipped or cracked. clean for every holidaymakers arrival with special
cross areas where people walk Sharp knives and other implements kept out of attention paid to bathrooms, toilets and kitchens. It
• Furniture must be fire retardant, secure and sturdy reach of children and strong poisonous cleaning is advisable to supply necessary cleaning products to
and not likely to give way if used at all heavily. supplies should not be kept where accessible by ensure holidaymakers can clean before departure.
responsibility of the owner to ensure that there is an
uninterrupted supply of clean water to the property
at all times. If fed by a private source a recent test
report must be available to prove the water is safe
for human consumption. If not, bottled water must
be provided. The hot water system must not be so
hot as to scald
• Finally, there is a duty of care placed on property
owners to ensure that gas installations are safe
and serviced regularly with a certificate as proof
of safety. If the property uses bottled gas, owners
should make provision for somebody if not
themselves to changing of bottles. A gas (carbon
Fire Safety the electrical installations within a property. All monoxide) detector is essential in properties with
In order to minimise the risk offire, you must also major electrical fittings should be professionally an internal gas heater/boiler.
ensure that every precaution is taken in terms of installed earthed and adequately insulated.
providing sound electrical equipment, safe gas • We recommend that all electrical items are serviced
every 12 months and it is prudent to keep a record First Aid Kit
installations, fixing smoke alarms (a minimum of 1 per
floor of your property) and making sure furniture and of the dates when items have been tested. It is A first aid kit is an essential inclusion in your
furnishings are fire retardant. important to ensure that washing machines, fridges, property and the inventory should include:
kettles, lamps, ovens, dishwashers, microwaves, • Individually wrapped sterile adhesive
televisions and hairdryers are all in a good state of dressings
• All new furniture brought in the EU since 1990 will repair, correctly wired and fused and are checked • Large sterile individually wrapped
be in accordance with the current fire retardant regularly. Ensure none of the above electrical items unmedicated wound dressings
regulations (accept antique items) however it is are via a multi-way adaptor or trailer socket • Sterile eye pads
your responsibility as the owner to verify this by • Your kitchen should have a wall mounted fire • Individually wrapped bandages
checking furniture for “carelessness causes fire” blanket and fire extinguisher -2.2-2.5kg dry powder • Safety pins
labels on armchairs, sofas, beds and divans, all type suitable for use on all fires as per the European • Sticking plasters
types of mattresses, scatter cushions and pillows. Directive on Fire Safety • Burn treatment cream
• There is also a duty of maintenance placed on you • As regards water supplies, following the • Ointments and treatment for stings
the owner with regards to the quality and safety of guidelines of the drinking water directive, it is the
To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages) 15
Making Your Guests Welcome
Information Pack It is advisable to retain checklists/receipts to show Security Deposits
We find the most effective way to help your guests get the monitoring of all Health & Safety functions i.e. The self-catering holiday market does not look favourably
the most from your property is to prepare what’s called the replacement of batteries in smoke detectors; on deposits and as such we do not recommend this but
an Information Pack. extinguisher tests, equipment services, etc. we do suggest that if you wish to make a security charge
then follow through as holidaymakers will check your
Ideally this will take the form of a folder with clear The Information Pack should also detail where to get
plastic sleeves containing information and it should help in the event of an emergency such as for example
be reviewed after every letting to ensure that the
• Your mobile and home telephone number Public Liability Insurance
information is correct and up to date.
• Your neighbour’s number
Public liability insurance including accommodation
Contained in the Information Pack should be ‘easy-to- • The local doctor’s surgery and opening hours
and contents appropriate to the commercial letting
understand’ instructions on how to operate standard • The local hospital A&E unit
of your property to a minimum level of protection of
electrical items ... even if holidaymakers have been • The local vet and opening hours
€2,000,000 is required of you by Imagine.
shown how to use these personally. Furthermore, • The local Police Station
explanations in your own words as opposed to leaving • The local Fire Station
the instruction booklet is always favoured, for example: • The local taxi service Heating Oil, Gas and Electricity
It is becoming more acceptable to charge extra for
• How to turn on the central heating and set the timer Finally, other information should include: details of
services such as oil, gas and electricity. However
• How to use the washing machine refuse collections and where to re-cycle glass/dry
holiday makers will naturally favour inclusivity. In 90%
• How to turn on the hot water or use the emersion, goods (explanation of what is dry/wet waste and what
of our Holiday Questionnaires the holidaymaker will
goes into each bin would be helpful both for you and
electric shower or Jacuzzi bath tick for all extras to be included in the price and this is
• How to turn on the oven, switch on the hob and the holidaymaker); opening and closing hours of the
because there is a genuine fear of additional expenses
local shop and pub; opening and closing hours of the
filtering system after the holiday and the overcharging for utilities. As
• How to turn on the television and how to operate
a result, all inclusive properties generate more business
your satellite channels leaflets on local amenities; menus from local restaurants, resulting in the additional bookings making up for the
pubs and take-aways extra cost while the extra cost can be balanced in the
details of festivals and events happening in the area; rental charge.
and a copy of the local free paper.
If you do want to make a charge for oil, we recommend
that you install an Oil Meter from your local oil supplier;
meter readings or a supplement charge towards the oil
cost are more acceptable than slot meters.
Making Your Guests Welcome (continued)
In Ireland for example, ‘The Electricity Regulation Act State to introduce a Building Energy Rating (BER) A searchable database of registered BER Assessors
1999’ is statutory legislation in that this act specifically system. Effective from 1st January 2009, buildings of available nationwide is included on SEI’s website
established a commission to regulate and amend supply any class, which are offered for sale or letting must have www.sei.ie/ber or contact us for details.
charges. As the said charges are governed by statute it is a BER certificate.
beyond the power of anyone to claim more for electricity Photography
The BER is obtained by the landlord and is valid for
than that determined by the commission. (Irish owners We cannot emphasise enough the importance of
10 years. BER certificates help consumers who are
can log onto www.esb.ie for more details). photography “A picture tells a thousand words”.
buying or renting a property to make an informed
There is an onus on you the owner to view your
Ideally it is best in the presence of the holidaymaker to choice between available properties, with regard to a
property photographs on our website. Our
read the electricity and oil meter and note the reading comparison of their energy rating. The BER is similar
representative will take photographs on the visit
together on arrival and again on departure. Record to the energy label on a fridge, with a scale of A to G. ‘A’
day but often it is not a nice sunny blue sky day
the unit used and multiply by the unit cost and note rated homes are the most energy efficient and ‘G’ the
and often the rooms are not displayed at their
the amount in a copy book. Noting the utilities on a least energy efficient.
best. You can influence how your property appears
weekly basis will avoid any nasty surprises for the
In addition an Advisory Report, which must accompany on our website by posting us a CD of your own
holidaymaker at the end of the holiday. In your absence
each BER certificate, offers guidance on steps that can pictures. Images that are acceptable for printing in
an easy-to-understand guide on how to read the meter
be taken to improve the energy efficiency of the house our brochure are high resolution Tiff or Jpeg/jpg
and the provision of a calculator will be helpful to the images. Please be advised that images in a PDF,
i.e how good or bad your home is at keeping in heat and
holiday maker GIF or images in a word document or email will
what you need to do to improve it. The government has
made available funding to assist people with upgrade not be acceptable. If you have a digital camera set
By the way, it’s a small point but if your brochure
works through the Home Energy Saving Scheme. In it up on the largest size (minimum 1mb or 1000kb).
copy states “open fire with starter pack” then it is
Ireland a BER certificate is issued After taking the picture write them straight to a
essential that your fire is set to light with sufficient
by Sustainable Energy Ireland CD from the camera without saving in any other
coal or briquettes to last the evening and advice in the
(SEI) following an assessment program and without editing the pictures. Send to
Information Pack where to purchase more fuel. Fire
by a qualified BER assessor, us and we will edit and post to the website.
Logs are very convenient and widely available.
who must be registered with Remember also to Caption the Images – what is
SEI. The costs of BERs will the view from the window i.e the front windows
Building Energy Rating (BER)
vary according to the size are overlooking the River Suck excellent for
* Only applies to properties in Ireland
and location of the building fishing or Lahinch surf beach is one mile from
The EU Directive on the Energy Performance of and the advice is to shop the property.
Buildings introduced a requirement on each Member around for the best price.
How We Stay In Touch
Agency Agreements address with which to receive text messages and on-line taken after this cut-off date will not be paid until the
Imagine is an Agent acting on behalf of you the property communications from us. Equally important is to have following month.
provider and other service providers such as ferry an active voicemail or answering service and inform the
operators and car hire companies. Imagine must have company if you are not available for long period of time. Owner Booking Notification
your permission to promote your holiday property Imagine takes a lot of effort, expense and time to
which is in the form of Imagine’s Agency Agreement: in generate a holiday bookings and when these are
A booking which is confirmed i.e. where the
a nutshell, this is a rolling continuous agreement until not accepted by owners (termed ‘owner throw-
holidaymaker has paid a deposit, is automatically texted
either party terminates it in writing on/before 1st June. outs’), it results in us losing that holidaymaker
to your mobile phone advising you of the dates and the
name of the holidaymakers. This is followed up with to another company. It is therefore imperative
The Agency Agreement outlines the company terms
an email and a postal confirmation if you do not have that you advise us of your owner bookings i.e.,
and conditions. It is important that it is read and
email. The confirmation provides additional details on the dates you want for yourself so we can reduce
understood as it is the platform of agreement between
party size and transportation. It is advisable to insert the stress and upset that is generated from owner
Imagine Ireland and you the property provider.
the reference number of the booking into the dates on throw-outs’ .
Properties selected for inclusion across Imagine’s your Booking Planner to keep track of bookings. The charges we impose for an owner throw-
brochures and marketing collateral are chosen
On a monthly basis you will be posted an Arrivals Report out barely covers our costs and does little to
because they are the most competitively priced, offer
which outlines all your future bookings: if a previously overcome the goodwill lost from a disgruntled
inclusive facilities and have peak season availability. All
confirmed booking has cancelled it will not show up on holidaymaker. So please keep us informed of your
properties will as a minimum be featured on Imagine’s
this Arrivals Report so it is important that you check it owner bookings.
to ensure you are fully up to date with your bookings.
Furthermore, all owners receive an annual Booking We will phone and text message to advise of cancelled Guest Book Feedback
Planner and on a monthly basis a newsletter by email bookings but again it is important that you scrutinize Finally, as an owner you can also boost your own
plus an arrivals report and a statement of holiday your Arrivals Report to double check. bookings by providing us with your Visitor Book
payments as applicable, both by post and email. Speaking comments. Positive commentary can confirm a
Again, on a monthly basis we will make a transfer of
of payment, Imagine pays by direct transfer into your holidaymaker’s final choice of property so we would
payments or send you a cheque along with a statement
bank account (by B.A.Cs, i.e. Banks Automated Clearing urge you to send in your guests’ comments. After all,
of payments for any bookings taking place that month
System) unless otherwise agreed. Payments are paid on every little helps!
i.e., unlike other operators, we do not pay deposits but
or around the last working day of the month and tend
pay in full in advance for all bookings. Typically what
to take 3 working days to transfer into your account.
we term the “month end” is conducted three days before
Happy Holiday Property Letting!
You are encouraged to have a mobile phone and email the end of the month so just to note that any bookings
To register your property, Call: 1890 946663 (Ireland) or 01756 707770 (UK Cottages) 19
Don’t delay. Call us now to arrange for your FREE visit.
Owner Line: 1890 946663 (Ireland) Owner Line: 01756 707770 (UK)
or for owners outside Ireland: ++44 1756 707723
Post: Block 2, Unit 5, Ballymaley Business Park, Post: Embsay Mills, Embsay, Skipton,
Gort Road, Ennis, Co Clare, Ireland North Yorkshire, BD23 6QF, UK