Important Rules of Website Marketing

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Important Rules of Website Marketing Powered By Docstoc
					                                                  Presented by Daniel Toriola


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                                           Very Important Rules Of Website Marketing
                                                                 By Todd Herman



   When it comes to successful website marketing, the one word that should never be invoked is
"haphazard". Instead, a deliberate approach that follows established successful marketing logic is a far
better plan. This, of course, begs the question as to what rules comprise this logical, success based
approach. While there are no absolutes that guarantee website development marketing success, there
is a number of "tried and true" website marketing rules that will improve any strategy. These rules are
worth examining.

 Chart your goals - First and foremost, any website marketing strategy needs clearly defined goals
along with a clear plan to achieve them. This will aid greatly in keeping any marketing plan on target
and focused. For example, if you are selling a product you may have a goal of increased sales. In
order to do this, you have to spell out exactly HOW you plan to increase sales. Also, the intended time
frame for achieving the goal should be spelled out. This way, if you are not on target for meeting your
goals, then the website development marketing strategy can be tweaked and modified. But this can
only be accomplished if a clear goal is sought at the very beginning. You can't revise something that
never existed in the first place.

 Keywords - More than anything, website marketing relies heavily on search engine traffic. A significant
reason for this is that most people find websites through their search engine queries. This is done by
plugging keywords into the search engines related to the subject they seek. As such, weaving proper
keywords into the text of a website is critical to any website marketing strategy. Without proper
keywords, search engine traffic will always be minimal.

 Stay up to date with website marketing innovations. There have been many inroads achieved in
website marketing over the past three years. The explosion of pod casting, social networking, and file
sharing services has all been utilized to market websites with tremendous success. Staying current
with web development marketing trends along with being open minded regarding new marketing
strategies are critical for success. Yet, there are many website publishers who do not take advantage
of what these new inroads offer. Sorry, but a 1998 website marketing strategy will not work in the
modern era. Exploring valuable cutting edge marketing strategies, however, will give any website's
exposure a boost.

 But never forget tried and true methods such as email promotions either! Email marketing to promote
a website is virtually as old as the internet itself. Email website marketing has survived for so long is

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                                             Presented by Daniel Toriola


because it is effective if used correctly. This means a website must employ targeted emails derived
from solid "opt in" lists. (Random spam emailing has long since lost its effectiveness) The email should
also not be "prattle" and must include items of interest. This includes website news and updates,
discounts on products and services, etc. This is a strategy that the major websites (Amazon.com,
Borders.com, and Ebay.com) have all used for significant success. There is no reason why this
success can not be duplicated by other websites.

 Create a solid website. Ok, you have drawn traffic to your website….now what? Any website
marketing strategy is only as strong as the website itself. If the website is poorly designed, difficult to
navigate, not user friendly or just downright boring people will leave it soon after they arrive. As such, it
is critical that any website being marketing be properly designed or any web development marketing
strategy employed will be doomed to failure. If there was a golden rule to website marketing it would be
this!

 As you can see, there is no "magic" to proper web development marketing. There is simply a common
sense approach that applies logical rules to enhance success. While this isn't always easy, it is never
difficult either.

 As a reputed, affordable provider of top notch designs, GlobalWebsiteCreations.com of Alberta,
Canada offers their clients free hosting with first rate website design packages that are suitable for any
small or home-based businesses to large corporation web development planning.

Creatively yours, Todd Herman Senior Vice President http://www.GlobalWebsiteCreations.com
President http://www.GlobalWebsiteCreating.com




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                                                     Presented by Daniel Toriola


                                                        Top 5 Affiliate Marketing Myths
                                                             By Edward Immanuel



 Top 5 Affiliate Marketing Myths by Edward Immanuel


1. Affiliate Marketing is Easy to do than Product
Marketing. Look around many of the so called affiliate
marketers. All they try to do is to sell the affiliate
product whereas the visitor will easily identify the
game and wont play to your rules.

2. Affiliate Marketing is cutting and pasting the ads
the merchants provide and voila sales start to happen.
No. The visitor is sick and tired of seeing the same
ads everywhere and off he goes.

3. You don't need a website to be an affiliate. While it
is true that you really don't need a website, it always
helps to have your own website so that you can try to
capture the email address. Either you get the sale or
at least his email address to follow-up. No website, and
there is no way to get in touch with your visitor ever
again.

4. You don't need to own the product you promote. It may
be true for some very big ticket items, normally for
info products, it is better you own the product and try
to presell rather than selling the product.

5. It's free to be an Affiliate Marketer. It's free to
join as an affiliate and if you are not going to invest
your time and effort you may as well start doing
something else worthwhile.


by Edward Immanuel

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                                              Presented by Daniel Toriola




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