VIEWS: 45 PAGES: 2 CATEGORY: Wine POSTED ON: 9/25/2012
Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a competitor acquiring shares in the partner firm. Heineken considers this a threat, and wants to gain full control of the venture.
Heineken: the battle for Asia Pacific Breweries For more details on the content of report and ordering information please visit: http://www.aarkstore.com/reports/Heineken-the-battle-for-Asia-Pacific-Breweries- 226434.html Introduction Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a competitor acquiring shares in the partner firm. Heineken considers this a threat, and wants to gain full control of the venture. Scope of this research MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Research and analysis highlights Heineken is the world's third largest beer producer, behind Anheuser-Busch InBev and SABMiller. Asia Pacific Breweries' growth saw a compound annual growth rate of 13.4% from 2007 to 2011 as revenues jumped from S$1.78bn ($1.42bn) to S$2.97bn ($2.37bn). Net income went from S$263.1m ($209m) to S$341.7m ($271.9m), a 29.9% increase. Asia Pacific remains an untapped market for the big three brewers, contributing to earnings before interest and tax by approximately 2% for Anheuser-Busch InBev and SABMiller, and 7% for Heineken. Key reasons to purchase this research Why has Heineken moved to fully control Asia Pacific Breweries? What are the implications of the deal for the Asia Pacific region? Table of Contents : Overview 2 Catalyst 2 Summary 2 Analysis 6 Heineken and Asia Pacific Breweries 6 Heineken is one of the largest brewing companies in the world 6 Asia Pacific Breweries is a prominent Heineken joint venture 8 F&N: the other partner in APB 10 Heineken's growth strategy 11 Advancing brands is central to growth 11 Access to emerging markets is a key objective 12 Heineken's activities in Asia Pacific could secure future dividends 14 ThaiBev's interest has sparked a battle for APB's control 15 APB's success has attracted interest within the region 15 The deal has regional implications 16 Conclusions 17 Heineken must win control of APB to secure its position 17 Appendix 18 Definitions 18 Sources 18 Further reading 19 Ask the analyst 20 About MarketLine 20 Disclaimer 20 TABLE OF FIGURES Figure 1: Global beer market share, by volume (%), 2010 7 Figure 2: APB's revenues (S$), 2007–11 8 Figure 3: Tiger beer, one of APB's most successful products 9 Figure 4: Heineken's sponsorship of the UEFA Champions League 11 LIST OF TABLES Table 1: Heineken's revenues and net income, 2006–11 6 Table 2: Global beer market share, by volume (%), 2010 7
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