Developing iPhone Apps for B2B Marketing
A few years after its first generation was launched, the iPhone has definitely emerged as an icon of
modern-day communications and can arguably one of the most groundbreaking inventions of the
century. Aside from its sleek design and full touchscreen capacity, what makes this device really
revolutionary is the access it gives users to a number of applications which supports an interest or
make certain tasks more efficient.
One of the primary markets of iPhone is the growing mobile workforce. There is an emerging and
increasing need for people to access data and tools that will enable them to conduct their work
wherever they are, whenever they need to.
If you cater to businesses, especially to small businesses that aspire to bring down operations cost
while increasing productivity, developing an iPhone app that would do just that is a great mobile SEO
tactic. While the suggested apps below may not be directly related to your business, the important
thing is that you are able to build your brand equity and prospective clients will have a great
impression about your brand.
Since you are targeting those who are always on the move, it is just logical to come up with apps to
help them stay organize as they cross borders. iPhone apps that would allow them to store
information such as electronic plane ticket, itinerary, hotel booking details and car rentals just to name
a few is definitely a viable mobile SEO strategy.
File Sharing Apps
From bulky servers, to portable storage devices to cloud-based systems – file management and
sharing has evolved into many forms, but has remained crucial for any business to function well. Let’s
face it. Even the most organized professionals will sometimes forget to save a document or a
presentation. There are also situations wherein an executive won’t realize he needs a financial
statement until five minutes before a board meeting. File sharing and management system will surely
be something that must be included in the mobile SEO plan of any B2B enterprise.
Project Management Tools
Every executive has his or her dandy cork board where different notes are pinned reminding them of
deadlines. White boards can be found in the office of every manager that tracks the status of a
project. However, these cannot be taken outside if someone decides to work in a coffee shop for the
day. Web-based project management tools are bringing workforce far and wide together and make it
more efficient for everyone in the team to update the status of work wherever they are, whenever a
milestone is achieved.
Make Your Brand Accessible within Your Market’s Touch
The iPhone has remolded how people communicate and recently, it has been shaping how people do
their work. And as business operations become more mobile, developing iPhone apps that would
make life easier for this on-the-go workforce is a potent mobile SEO tactic.
Author is working in an Internet Marketing company as a Los Angeles SEO. He likes to write
informative articles on various topics related to Internet Marketing. Through this article, he wants to
share his knowledge with people who are about to hire a mobile SEO company for their businesses.