Top Seven YouTube Marketing Tips By: Dale Leonard The way business is conducted is changing. Every day, new advancements are made, and most industries now employ the use of a solid online presence to promote the products and services they make available. A growing number are utilizing YouTube marketing, and there are steps to make such an endeavor a success. 1. Stick to the Point Web surfers have at their fingertips a vast amount of knowledge. When they stumble across a YouTube video that contains excessive filler words and commentary, they are likely to quickly move along to a video that more quickly gets to the point. Most people are not willing to spend more than two to three minutes on a YouTube video. Therefore, it is crucial that the video is concise and to the point. In the event that more time is necessary to elaborate on a subject, the videos should be broken into segments. This YouTube strategy allows viewers the option to learn more after the initial video is finished. 2. Don't Skip Around Jumping from one topic to another within a YouTube video is disorganized and will throw viewers off. The keywords that triggered the video to appear are the ones in which the viewer is interested in learning more about, and YouTube traffic will be negatively impacted if a large number of viewers mark that they dislike the video due to irrelevant material. If the subject matter is expansive, it is good YouTube strategy to break these up into separate videos. They will all be interconnected to the maker's channel. Therefore, the videos help each other increase views. 3. Mark Your Territory Those who have taken the time and effort to create an original YouTube video with unique content should ensure they brand their video with their name, logo and website. This establishes the maker of the video as an authority on the subject matter. An effective YouTube video that provides useful information offers viewers a free service, and viewers are likely to share this tool with friends. In the event that a video is shared by others on websites, social networking sites, forums or other online outlets, these new viewers are able to reference the source of the video through proper branding measures to find more information. 4. Show Your Funny Side Nothing is more boring than a monotonous voice spewing random knowledge on a YouTube video. These types are normally rated low and receive little YouTube traffic. By employing a natural tone and humor, viewers can remain engaged and entertained. Therefore, they are more likely to finish the video and share it with others. Everyone enjoys laughing, and the most successful videos often use some type of amusement to keep the viewer interested. They will often be intrigued to hear what else such a captivating speaker has to say regarding the subject matter they searched for. 5. Promotion is Key In a perfect world, YouTubers would type an online marketer's YouTube address into their browser. In reality, most videos are found through typing keywords into the search bar. In order for a video to receive a good ranking during a search, the video owner must take measures to promote their site. Social networking is a great way to promote a new video. Simply posting a link to the video on FaceBook can draw a large crowd. The average FaceBook user has 200 friends. For each friend who re-posts the video to their own page, the the possibility of around 200 additional people to become exposed to the video is opened. Web 2.0 sites such as Squidoo and Hubpages create a free way to promote YouTube videos. Promoters can also create their own blogs and forums to get the word out about their video. 6. Demonstrate a Product or Service It is common for those who are attempting to use YouTube for marketing do so to spread the word about a product or service they offer. Rather than trying to explain what is they are making available, YouTube provides the perfect opportunity to give a demonstration of what the video creator has to offer. This is often what many customers need to become convinced that they should make a purchase. 7. Employ Proper Search Engine Optimization In order to rank high in the search engines, the person making the video must take the time to implement search engine optimization. These are measures taken to receive a high ranking when various keywords are searched. Keyword research is the first key to success. The web marketer must determine keywords that are commonly searched yet have low competition. There are free online services available to discover this information. It is also good practice to create solid back links. These can be placed on forums relevant to the video to drive further traffic that will alert the search engines that the site has valuable information to offer.