Case Study by wuzhenguang


									                                               ICT – Applied ICT GCSE Resources - U2
                                                                Case Study

Case Study
Capital One

The Capital One company appeared quite recently but its strength and size
today is very clear from the regular advertisements for its services which you
can see in newspapers and on television.
Starting in 1995 as an American company which issued a local banking card, it
rapidly rose to the top of the United States credit card industry, and today has
no fewer than 47.4 million customers around the world, managing loans totalling
$59.7 billion!
The company believes that much of its success is due to the use of advanced
information technology in finding customers and then holding on to them.
In recent years it has become a leading name in the UK as well. It has built its
business on its belief that traditional banks and financial services did not focus
on the individual customer; and did not recognise that technology could guide
business and credit decisions as readily as has proven to be the case.
This belief has formed what the company calls the information-based strategy
(or IBS), which carefully links together marketing, operations, credit, risk-taking
and especially IT into a flexible decision-making structure which the company
can use.
Since 1995, Capital One has gained a reputation for innovation, customer
service, IT and financial management. For further detailed information on the
company, visit the website at:
The presentations which follow come directly from the company files, and
consist of:
Section 1:    This gives some basic background on the IBS.
Section 2:    This looks at the technology used by Capital One.
Section 3:    This is a more complex section and examines the main stages of
              developing the technology needed to support individual company

Feltham Community College Learning Resources                           Page 1 of 2
                                               ICT – Applied ICT GCSE Resources - U2
                                                                Case Study

Notes for Section 2
The notes which are provided below refer in passing to a number of sets of
initials. A brief set of explanations has been included here as a guide.
Clustering This is a technique for configuring servers by using hardware and
           software to allow sharing of processing, mass storage of data and
           other resources under a single management system. Clustering
           allows far easier access to shared stored information and reduces
           the danger of components failing.
IVR           Interactive Voice Response is what you get when you phone a
              company or a cinema and get an automated response (If you want
              the 5.30 performance, press 3 etc), rather than getting a real
PDA           A Personal Digital Assistant. This gives all the functions of a PC
              but is in a small format which fits the palm of your hand. You can
              access e-mail and the internet using this while on the move.
SNA           Systems Network Architecture. There is often reference to an SNA
              mainframe gateway, which consists of computer hardware and
              software which connects a local area network (LAN) to an SNA
              mainframe computer. This allows the two systems to talk to each
              other, so that a PC user can access mainframe applications files
              and printers.
UNIX          This consists of a multi-tasking, multi-user operations system.
              Versions of Unix are available for nearly every type of computer
              platform. The system was firstly popular in universities and
              research labs but is now used as a basis for many corporate

Feltham Community College Learning Resources                          Page 2 of 2

To top