Business cards are incredibly important to businesspeople and freelancers. If you go to networking events or speak with someone in person, then you will likely be judged on how well your business card is.
Top 10 Mistakes with Business Card Printing By: Debbie Smith Business cards are incredibly important to businesspeople and freelancers. If you go to networking events or speak with someone in person, then you will likely be judged on how well your business card is. This might seem a little fickle, but taking time to design the right business cards shows that you are willing to go the extra mile for your clients. If you want to be taken seriously, then avoid these 10 mistakes when you get business card printing. Thin Paper a few dollars by getting thinner business card paper, but it is going to cost you a lot more when you start handing out the cards. Average business cards are printed on 12-point paper, and people are used to feeling business cards that are this thick. A thin business card says a lot about your business and your dependability. This conveys that you are willing to cut corners, and that you are only interested in delivering the bare minimum. At the same time, thicker business card paper shows you are dependable, reliable and know what you are doing. Vague Branding Someone should know who you are and what you do the second they look at the business card. You don’t even need to be that creative. Just putting your name and occupation on the card is enough to convey this. Some people have business card designs that don’t properly convey their occupation. Always make sure that the card gives people the essential information they need. Using Photos Photos were used on business cards for a short time when full-color printing became popular, but the glamour has largely faded. Using your photo now, unless you are trying to be a model or actor, just looks cheesy. It’s better to stick with a logo or design. Being Too Different You want your business card to help you stand out from the crowd, but sometimes this desire causes people to order business card printing that is too gimmicky. Getting a business card with a die cut is fine, but getting a business card that uses a QR code, augmented reality, moving parts and pop-out pieces might be a little too much. Non-Traditional Sizes Some business card printing now comes in non-traditional sizes that are wider, thinner or longer than the common business card. While this might cause the recipient to respond positively at first, there is a major problem with these cards. Most business cards go in a rolodex. Non-traditional cards don’t fit, and the recipient might just throw the card away when it doesn’t fit. Forgetting the Text The business card design is important, but some people go overboard. The single most important part of the card is its text. If people cannot read your name, occupation or contact information, then they will not contact you. Always ensure that your contact information is easy to read before getting business card printing. Consistent Logo Usage Changing your logo every few years is fine if it will revitalize your company, but you need to ensure that all of your printing uses the same logo. For example, using a different logo for your letterhead, postcards and business cards will get confusing. People will forget which logo is yours, and they may forget about you entirely because it is too difficult to keep up with the different logos. Ensure that your business card uses the same logo as all of your other marketing materials. Handwriting Changes Your contact information can change at any time. You might get a different business phone number, or you might have moved your office to another location. Change is good, but handwriting these changes on your business card is a bad idea. It’s cheaper to write the changes yourself, but this sends a powerful message to contacts that will hurt your business. It shows that you procrastinate with updating your information, and it might convey a poor work ethic. It might cost more, but it is always better to get new business card printing to update your information. Pixelated Graphics Graphics can really draw someone’s attention to your business card, but it can also be a problem if you don’t properly upload the graphics. Using a raster graphic tends to make the image pixelated and blurry. This makes it hard to see the graphic, and recipients will think that you don’t pay enough attention to detail. Improperly Designed for Bleeds A bleed cut is when the business card has its printing right against the edge. This looks very modern, but the business card must be designed properly for a bleed cut. If you don’t make it correctly, then one or more edges might be blank. Each edge needs to properly bleed, or the effect is ruined. Conclusion There are many mistakes people make with their business card printing, but most of them can be easily fixed by just paying attention to the design. Before getting any printing, you should check the file to ensure that it avoids these 10 devastating mistakes.
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