The Magazine
BBC gardeners’ World Magazine is the largest actively purchased gardening magazine in the UK, offering ideas, advice and inspiration to all gardeners. a wide range of subjects are covered, written and illustrated in an informative but friendly way with broad appeal across the entire readership. Whatever your level of expertise, BBC gardeners’ World will inspire you by offering ideas, advice and inspiration to all gardeners. each issue brings a variety of experts writing exclusively for the magazine. BBC gardeners’ World relaunched last april to keep at the forefront of the ever changing gardening market. it is fresher, clearer and more engaging with new fonts and larger images. By going bound and glossy, gardeners’ World is investing in the future of the magazine as a market leader and aims to satisfy the readers needs.
eDiTORiaL COnTenT
Shopping Section - what to buy this month Q&a section - strong problem solving advice Reader interaction - Reader club launched in april creating a forum for comment and opinion Plants and flowers featuring new plants, plant profiles and editorial on specific plants and flowers of the month Wildlife featuring renowned experts such as Bill Oddie Flavour - advice on home-grown fruit and vegetables, recipes and cookery from professional chefs What’s On - find out about gardening programmes on TV and radio, events coming up in your area and a selection of gardens to visit
ReaDeR PROFiLe
Circulation 235, 792 Subscriptions 134, 000 adult readership 1, 587, 000* Men:Women 42:59* aBC1 1, 003, 000* gardeners’ World remains the largest selling UK gardening title on the newsstand
Sources: aBC Jul - Dec 2005; *nRS Jul - Dec 05
BBC Gardeners’ World is practical, very hands-on, and provides as much detail as each subject requires ensuring readers can follow the advice with real confidence in their own gardens
MeDia inFORMaTiOn
Rates & Data
Classified Sections
Single column centimetre (mono) Single column centimetre (colour) Spot Colour Lineage Series Discounts £62.50 £82.50 Mono rate +15% £3.50 per word 5% for 6 months booking 10% for 12 months booking Web Panel (15mm x 81mm) agency Discount Single column width Double column width 10% 38mm 79mm £180
ad Specifications
all copy to be provided as PDF (please refer to http://www.pass4press.com), via iSDn (02075208605) or CD. We can also accept Quark, illustrator or Photoshop ePS. alternatively, if you would like us to set your advert for you please contact Jo Curran on: 020 8433 3231 for details.
Copy Deadlines
Cover Date
Jun 2006 July 2006 aug 2006 Sep 2006 Oct 2006 nov 2006
Copy Deadline
24th Mar 28th apr 30th May 27th Jun 28th Jul 28th aug
On Sale
28th apr 30th May 30th Jun 31st Jul 31st aug 29th Sep
COnTaCTS
aDVeRTiSing Silvano griffith Senior Classified Sales executive Tel: 020 8433 3811 silvano.griffith@bbc.co.uk zena Shubbar Classified Sales executive Tel: 020 8433 3981 zena.shubbar@bbc.co.uk Fiona Lees Classified Sales executive Tel: 020 8433 3983 fiona.lees@bbc.co.uk Robin Caswell group head Tel: 020 8433 1826 robin.caswell@bbc.co.uk Dan green Classified advertising Director dan.green@bbc.co.uk Fax: 020 8433 2855 PRODUCTiOn nadia Siekierska ad Services Co-ordinator Tel: 020 8433 3644 nadia.siekierska@bbc.co.uk Fax: 020 8433 3516 Write to: Classified advertising BBC Worldwide Room C125 Woodlands 80 Wood Lane W12 OTT