Keith C. Grabow
376 Glenwood Road (M) (201) 359-7631
Ridgewood, NJ 07450 (H) (201) 857-2532
A results oriented business leader with global marketing experience and a demonstrated record of success in
identifying, developing and implementing winning and powerful marketing strategies that drive growth. Expertise
spans E-commerce & Multi-channel Marketing, Branding, Advertising & PR, Product Management and Global
New Product Development applied at Fortune 500, mid-size and small businesses within B2B, B2C and global
marketing environments. Respected as an outstanding leader with an aptitude for assessing, hiring and
coaching top talent and building world class marketing and sales teams.
Drove strategies that enabled a 61 year old company to break through in new, previously untapped
Marketing and Sales channels including the Internet, Catalogs and Field Sales. This multi-channel
marketing approach was combined with sophisticated modeling and segmentation techniques to deliver
double digit revenue growth and consecutive years of record profits during difficult economic years.
Recognized for my ability to think strategically and creatively and develop action-oriented marketing plans to
achieve sales and revenue goals. Conceived critical new direction for a large B2B catalog company that
resulted in 33% growth in the Dealer Services division that would otherwise have faced declining sales.
Marketing expertise is complemented with an understanding of P&L and the appropriate cost structures
needed to deliver profit goals. Managed marketing budgets exceeding $80MM and instituted cost
containment programs including an off-shoring program that transferred creative production functions to
India resulting in annual savings of over $125K.
Talent Developer/Organizational Leader
A unique ability to assess, manage and motivate professional and non-professional co-workers with a
supportive leadership style and positive attitude. A leader by example with an outstanding work ethic that is
consistently focused on achieving results.
Myron, Inc., Maywood, NJ Mar 2009-Sept 2012
Catalog/E-Commerce marketer of personalized promotional gifts for Small Businesses
Vice President, Global Marketing and North American Sales
Helped this family owned business move in a positive new direction by introducing dramatically different
marketing strategies to manage through a difficult economy and deliver record profits for two years in a row.
Responsible for 30+ Marketing staff and 300+ Sales team in North America, Central America and Europe.
Launched totally new web platform in 16 countries in 15 months. U.S. site sales increased 50% year on
year since the launch.
Created internal database modeling and analytics department that produced over 60 customer and
prospecting models generating significant savings and efficiencies.
Implemented radical pricing strategy changes that reversed a trend of declining response rates while
Built effective Marketing, Ecommerce and Sales teams in North America, Honduras and Europe.
PetEdge, Inc., Beverly, MA 2006-2009
Catalog/E-Commerce distributor of pet supplies to Pet Professionals and Retailers
Vice President, Marketing
Led the development and implementation of a focused marketing strategy by analyzing market needs,
competitive positioning, product line gaps, client segmentation, branding, product line profitability and channels
of distribution. As a member of the executive team, created a sense of ownership and buy-in for this
comprehensive positioning strategy that focused on profitable growth opportunities.
Increased revenues by 27% over first 2 years by initiating a combination of effective Internet, Account
Management and Direct Mail strategies.
Redirected marketing efforts toward exceptional growth in the web channel. Email expansion and
targeted SEM strategies included: the launch of two new web sites that solidified 55% of direct
marketing revenues driven by the web; implementation of a new email strategy that resulted in a 141%
growth increase of email sales; and initiation of a search engine marketing program that exceeded
budgeted expectation by 146%.
Developed and an implemented an account management strategy that resolved an ongoing “customer
ownership” issue between dealers and the company resulting in preservation of key clients and
continued revenue growth of 33%.
Initiated a review of the existing direct mail program and implemented “best in class” approaches
resulting in a 15% increase in returning buyers, and a profit per book improvement of 6% through
Re-engineered the marketing function through the use of off-shoring, database management and co-
mail programs that produced savings in excess of $400k while improving catalog quality and on time
Deluxe/NEBS, Groton, MA. 1999-2006
Catalog/Ecommerce, manufacturer/retailer of personalized products for small business.
Vice President, Marketing – NEBS Direct Marketing Division (2000-2006)
Key player in a business turnaround for the largest division within NEBS that was facing several years of
declining sales. Facilitated the development and implementation of a strategic business plan that focused on
market presence and penetration, value add, and the achievement of sales and profit goals. Re-engineered the
marketing function and developed organizational capability to focus on strategic marketing, E-Commerce, value
metrics, customer development and customer acquisition. Produced over 50mm mail pieces resulting in the
generation of 25,000+ orders per week. Accomplishments include:
Achievement of the 2004 sales and profit goals for the first time in 5 years.
Facilitated the development of “value metrics” which became the guiding business decision making
model, providing the executive team with a methodology for quantifying business decisions.
Initiated a new branding and positioning strategy that upgraded the merchandising, copy and value
message to customers and prospects.
Initiated new promotion and product solo mailers programs that led to significant growth with first time
buyers, which had previously been experiencing declines.
Vice President Business Development (1999-2000)
Recruited to direct the new product development function. Identified product expansion opportunities and
launched product additions to key strategic product lines (custom and full color printing) resulting in growth of
60% for both lines.
The Gillette Company, Boston, MA, Stationery Products Division 1991-1999
Leading consumer packaged-goods company acquired by Proctor and Gamble in 2005
Director of Business Management – Boston, MA (1998 – 1999)
Initiated and launched “Mega-Branding” project that consolidated over 12 brands under one umbrella
brand, increasing brand awareness with more efficient advertising expenditures.
Group Product Director - Parker Pen Division, New Haven, England (1995 – 1998)
Developed and launched two major international product lines with worldwide sales of over $10MM and
breakeven attained in less than 3 years.
Created internationally recognized publicity campaign in partnership with UNICEF Charities – “Parker
Words of Wisdom”
Senior Product Manager – Boston, MA (1992 – 1995)
Increased Waterman Pen U.S. net sales by 19% in 1993 and 31% in 1994.
Developed print ad campaign that scored higher than all norms of previously measured campaigns.
Sales Promotion Manager – Boston, MA (1991 – 1992)
Developed and executed customized display program for large accounts that delivered profitable
incremental revenue of $21MM.
Prior to 1991: MISCO, Inc. Holmdel, NJ Director of Marketing, Group Product Manager
T.J. Lipton, Inc. Englewood Cliffs NJ Product Manager, Field Sales Manager, Sales
Bachelor of Science, Marketing
University of Connecticut, Storrs CT.
Executive Business Program
Kellogg Graduate School of Management
Direct Marketing Association
Business Direct Group
CMO Club, New Jersey