BABINA Diagnostics is a unit of BABINA Healthcare and Hospitality Industries Pvt. Ltd., one of
the most reputed and vibrant organisations in this part of the country. Established in 1983, the
diagnostic centre, which started as a small clinical laboratory providing basic investigations, has
now evolved into a multifarious diagnostic clinic with facilities for a wide range of routine as
well as sophisticated tests along with radiological investigations. The centre is already a
household name in India’s Northeastern region known for its unwavering commitment to
providing prompt, extensive, accurate and reliable diagnostic services. BABINA Diagnostics
operates from two different locations, one from RIMS Road, Imphal West and the other, the
newer one, from Soibam Leikai, Imphal East. In terms of the range of equipments and facilities
available in both the units, the diagnostic centre is the largest of its kind in Eastern India and
certainly, one of the largest in the entire country. Its services are spread throughout the region
through its wide network of collection centres and joint venture units in different states of the
NEW LOCATION, NEW UNIT
The new BABINA Diagnostics unit at Imphal East is a stylish, centrally air-conditioned building
with sprawling environs, ample parking space and spacious waiting lounge for patients. It
houses some of the best equipments and facilities like “Stream-Lab” Laboratory Automation
System installed for the first time in India, 1.5 Tesla MRI, 128-slice CT Scanner, DR, DEXA,
Mammography, Nephelometry, Flow Cytometry, etc. Also installed is the pneumatic sample
delivery system for transportation of samples between floors.
“To provide the best medical diagnostic services using the latest in medical technology at
“To be the leading brand in medical diagnostics in the subcontinent.”
Commitment, Quality, Reliability, Accuracy, Promptness
SERVICES AND FACILITIES
PATHOLOGY: Haematology, Biochemistry, Histopathology, Cytopathology, Immunology,
Clinical Pathology, Nephelometry
RADIOLOGY/IMAGING: Digital Radiography (DR) (X-Ray), Ultrasound with Colour
Doppler, CT Scan, MRI, Mammography, DEXA (Dual-Emission X-Ray Absorptiometry),
OTHERS: Upper GI Video Endoscopy, Audiometry (Pure Tone and Impedence),
Spirometry, Bone Densitometry, ECG, EEG, ENG, EMG, Holter Monitor, Treadmill Test
(TMT) and Diabetic Autonomic Neuropathy (DAN), Colposcopy
BABINA Diagnostics is accredited by National Accreditation Board for Testing and Calibration
Laboratories (NABL), the first medical laboratory in the Northeast to achieve this rare
distinction. The quality policy pursued by the centre is an ongoing process and a stringent
quality assurance system has been implemented that fulfils the ISO 15189:2007 standards as
per the requirements and guidelines of NABL.
Based on consistently reliable performance with quality service, BABINA Diagnostics is now
recognised as a National Reference Laboratory by the Indian Association of Pathologists and
Microbiologists (IAPM) and is an active participant of National Quality Control Programme
conducted by IAPM. The centre also a participant of External Quality Assurance Programmes
conducted by Bio-RAD EQAS, USA and of proficiency testing programmes conducted by CMC,
Vellore, AMLA Institute of Medical Sciences, Thrissur, Anand Diagnostic Laboratories, Bengaluru
and AIIMS, New Delhi.
BABINA Diagnostics, with over 29 years of experience is known for providing accurate and
prompt delivery of test reports and for maintaining the shortest possible turnaround times.
Emergency cases are delivered reports within one to two hours and histopathology reports,
within 48 to 72 hours.
COLLECTION CENTRES & JOINT VENTURES
BABINA Diagnostics has one of the widest networks of collection centres in the Northeast with
altogether 93 collection centres in Manipur and its neighbouring states making it a major
healthcare service provider. The centre also has three Joint Venture units in Shillong, Guwahati
GEOGRAPHICAL EXPANSION AND PARTNERSHIPS
Besides 19 corporate clients and 93 collection centres in Manipur and its neighbouring states,
BABINA Diagnostics has three Joint Venture units at Kohima, Guwahati and Shillong. The Centre
has been by empanelled with 18 National and Multinational Insurance Companies and has
officially tied up with 10 NGOs/Private Institutions in Manipur.
BUSINESS AND MARKETING STRATEGIES
A significant ‘innovation’ is the establishment of the various Authorised Collection Centres (93
in total) in and outside the state and co-ordination of their activities as regards the collection of
samples and dispatching of reports in time to their respective destinations. This has facilitated
the availability of advanced healthcare services to people in the interior and rural areas without
the people having to travel long distances even for basic tests. This is unprecedented and
people have been greatly benefitted by this arrangement.
The message of the importance of having regular health check-ups has been propagated
through an innovative package, BABINA Health Check-up Plan catering to different age-groups
and budgets. The response to the Plans has been significant and people have been availing
themselves to these packages through half-yearly check-ups.
As part of its continuing improvement exercise, the Centre has policies on assessing the views
and opinions of its services and incorporating innovative changes through regular feedbacks
from its customers and the physicians.
BABINA Diagnostics strives to incorporate the latest medical technology and methodologies and
disseminate information about them to physicians and the general population by exploiting the
reach of print and electronic media. There are plans to bring out a regular newsletter about the
activities/experiences of the organisation. Many innovative ‘panels’ of tests have been
formulated to suit different needs and these are promoted at regular intervals. The centre has
always incorporated the latest information technology to promote its various services. This is
significant in a landlocked region like the Northeast.
INNOVATIVE USE OF TECHNOLOGY IN DIAGNOSTIC SERVICE
Technology is a great social and economic leveller and brings access to modern tools and
methods to increase productivity and efficiency. It has levelled the playing field and brought
with it many transformational changes and opportunities. Notwithstanding the obvious boons
of technology, its bane is that the changes ushered in by it make many technologies and
methodologies obsolete at fast rates. What has set BABINA Diagnostics apart from the rest has
been the way it has innovated and reinvented itself to the changing times and the ever-evolving
science of medical technology.
As early as 1986, when computer technology was still its nascent stage, BABINA Diagnostics
incorporated computerised reporting system, making it, perhaps, among the first few
diagnostic laboratories in the country to have such a facility. This small step revolutionized the
way reporting and archiving was done and not only improved the efficiency in the work but also
made traceability of reports better.
Laboratory Information System and Sample Bar Coding
BABINA Diagnostics had been using its own self-designed laboratory information system (LIS)
before a professionally-designed one was employed in 2003. The LIS interfaced with the
equipments and it revolutionized the way how order entries were made and how reporting,
report checking, billing etc. were done. The LIS and the sample bar coding significantly reduced
the possibility of errors and increased the speed and productivity of the workflow. The centre
was the first to employ such a system in Eastern India.
Web-based Reporting and Picture Archiving and Communication System (PACS)
The current LIS used by BABINA Diagnostics allows for interlinking of its two units through the
web and electronic authentication by its pathologists and radiologists. It also has its own PACS
installed facilitating teleradiology, remote access, image archiving and interfacing with the LIS.
The current LIS also has facility for downloading of reports from the internet by patient, doctors
and the centre’s numerous collection centres.
Pneumatic Sample Delivery System
BABINA Diagnostics has its own pneumatic sample delivery system for easy transportation of
samples between laboratory floors. This has minimised transmission time, facilitated efficiency
and saves labour.
Computerised Laboratory Automation System
BABINA Diagnostics has recently installed StreamLAB Laboratory Automation System from
SIEMENS for the FIRST TIME IN INDIA. The automation has streamlined the workflow by
automating manual steps and allows for efficient space utilisation, helps avoid contamination
with infectious blood and blood products, eliminates human errors, and improves efficiency,
reliability and reproducibility.
The innovations in utilisation of technology at BABINA Diagnostics, Imphal can be summarised
Computerised Laboratory Automation Streamlines workflow
System Improves efficiency
Facilitates archiving of test results
Eliminates human errors
Laboratory Information System (LIS) Machine interfacing
Systematic order entries, report
checking, reporting, billing, etc.
Increases speed and improves
productivity of workflow
Facilitates interdepartmental audits
Web-based reporting and PACS Interlinking of the two units of the centre
Report and image archiving
Internet report downloads
Sample Bar Coding Allows for easier machine-LIS interfacing
Less time consuming
Less chances of errors than traditional
Pneumatic Sample Delivery System Easy transportation of samples between
f lo o rs
Saves time and labour
SIGNIFICANT IMPACT ON SOCIAL AND ECONOMIC DEVELOPMENT OF THE REGION
BABINA Healthcare and Hospitality Industries Pvt. Ltd, with its two units, BABINA Diagnostics
and The Classic Hotel employs around 500 staff. This is significant in the backdrop of the acute
unemployment problem in the region. BABINA Diagnostics currently has 93 Authorised
collection centres/franchisees in and outside Manipur and these centres play the role of
ancillary units by making diagnostic services accessible to people in far flung areas. Besides
providing indirect employment, the Collection Centres have been providing invaluable service
by making superlative healthcare services available to the people in rural and interior areas
without the patients having to travel long distances to BABINA Diagnostics. The flight of capital
from the state when patients travel to far metropolitan cities for basic as well as high-end tests
and investigations has been arrested to a great extent because of the ready availability of a
wide range of world class services at cheaper rates in BABINA Diagnostics. This translates into
significant economic benefits for the state as well the entire Northeast region. The
establishment of BABINA Diagnostics and The Classic Hotel has been directly beneficial to
smaller business establishments in their vicinity. The value chain created has reaped rich
dividends to other related business units, right from the printing press, the chemicals/reagents
dealers, the transport agencies, the travel agencies, the stationery items dealers, to name a
few. The fact that BABINA Diagnostics is the first NABL accredited laboratory (ISO 15189) in the
entire Northeast is not only just a matter of pride for the people of Manipur but it assumes
greater significance with the availability of world-class diagnostic facilities at cheaper rates (as
compared to those in laboratories in metropolitan cities) and at lesser reporting time to the
people in the region.
BABINA Healthcare and Hospitality Industries Pvt. Ltd. aims at providing the best healthcare
and hospitality services and it seeks to achieve this mission by strictly adhering to its set of core
values that characterises the beautiful culture of the people of the region. Despite the
multitude of social and law and order problems prevalent in the region, the success of BABINA
Healthcare and Hospitality Industries Pvt. Ltd. as an avenue for opportunity and growth is
ample proof of the fact that a right blend of visionary ideas and commitment to certain core
values can overcome all impediments to development and be a source of inspiration for all.