retail & classi ed display
powerful reach | targeted content | superior results
retail & classi ed display advertising rates
Retail Annual Contract Agreement Rates Classiﬁed Display Annual Contract Agreement Rates*
Display ads will be placed online at missoulian.com’s Flyerboard Ad Display ads will be placed online at missoulian.com’s Flyerboard Ad
Vault for a $10 service fee. Annual contracts offer the greatest flexibility Vault for a $10 service fee. Annual contracts offer the greatest flexibility
in planning your advertising schedules. in planning your advertising schedules.
Daily Col. Sunday Col. Col. Inch Col. Inch
Commitment Inch Rate Inch Rate Commitment Rate daily Rate Sunday
Open Rate $38.05 $44.25 Open Rate $28.55 $33.20
$5,500 $23.60 $27.45 $3,000 $18.25 $21.45
$11,000 $22.66 $26.35 $5,500 $17.70 $20.60
$16,000 $21.75 $25.30 $11,000 $17.00 $19.75
$22,000 $20.88 $24.28 $16,000 $16.32 $18.95
$35,000 $20.05 $23.31 $22,000 $15.65 $18.20
$44,000 $19.25 $22.38 $35,000 $15.05 $17.50
$62,000 $18.48 $21.49 $44,000 $14.45 $16.80
$82,000 $17.74 $20.63 $62,000 $13.85 $16.10
$110,000 $17.03 $19.80 $82,000 $13.30 $15.45
$110,000 $12.75 $14.85
*not including employment ads
81% of readers say they would notice an ad more if it was in color as
compared to black and white.*
*NAA; MORI Research “How America shops and spends”, 2009 Source: NAA 2004.
Directory of Health Care Professionals
Reach an additional 34,000 online readers a day!
1 available color & black $210 • Prints Tuesdays and Sundays
3 colors & black $360 • Your expanded online listing can include photos and video
• Fresh content daily regarding health and wellness
Color Frequency Rates • Updated wellness calendar
For advertisers using color 4 times in a 30 day period
1 color & black $180 Rate 2x1” ads per insert
3 colors & black $300 Open $53/week $26
13 weeks $43/week $21.50
For advertisers using color 8 times in a 30 day period 26 weeks $36/week $18
1 color & black $150 52 weeks $32/week $16
3 colors & black $200 $6 for each additional 1/2 inch
Buy 2 - Get 2 Free: New Advertiser Program
$16.50 an inch and $99 for 10,000 impressions online.
Ads must run within 30 days. Online banner is run of site. Offer good
Put our powerful market reach to customers who have not done any advertising with the Missoulian
for the past 12 months. Same ad, minimal changes. 4” minimum.
to work for your business. Add color to an ad for $100.
66,700 daily readers
75,900 Sunday readers
Source: Audit Bureau of Circulation FAS-FAX, March 2011
Advertising frequency has proven to increase consumer awareness and retention of the sales message. Taking advantage of
a frequency program puts your advertising message in front of those ready to buy every day. This builds impressions which
reinforce your ad message to improve response.
The Missoulian offers a variety of frequency-based programs which extend discounted rates to help promote your business.
ROP & Classiﬁed Business Builder Programs
Ad must run every day in a 30 day period. Ad cost includes ROS
flyerboard for 30 days.
ROP & Classiﬁed Programs Cost per 30 day
(Small-Space Newspaper Advertising Program) Inches run schedule
Minimum 2 ads/week. Ads must run consecutive weeks. 1 $507.00
NUMBER OF WEEKS 3 $1,075.50
4 13 26 52
4” $167 $156 $145 $134
6” $249 $228 $211 $195
8” $312 $296 $274 $252
10” $385 $360 $332 $305
Large Space Sale Flight Plan:
Must purchase a minimum of 4 ads in a 2-week window. Ads must run
consecutive weeks. No other discounts apply. Add color for $150 an ad.
¼ pg plus (30”- 62”) $17.20/col. inch
½ pg plus (63” – 89”) $16.65/col. inch
Junior to Full pg (90” – 129”) $15.45/col. inch
Pickup Discounts *
Rerun any ad with minimal copy changes within a 7-day period
2nd insertion 20% discount ROP & Classiﬁed Event Packages
3rd insertion 25% discount
4th insertion 30% discount
3-TIME SPECIAL $19.00/col. inch
5th insertion 35% discount Must run 3 ads in a 7-day period. Ad cost includes ROS flyerboard for
6th insertion 40% discount 7 (10 or 14) days.
7th insertion 50% discount
Monday or Tuesday straight pickup 50% discount
*Open & contract rates only. 4-TIME SPECIAL $18.50/col. inch
Must run 4 ads in a 10-day period. Ad cost includes ROS flyerboard for
7 (10 or 14) days.
Section A + 8%
Other Sections + 3% 5-TIME SPECIAL $18.00/col. inch
Page +10% Must run 5 ads in a 14-day period. Ad cost includes ROS flyerboard for
7 (10 or 14) days.
Back Page of Section +15%
10-TIME SPECIAL $17.50/col. inch
Late Ad & Cancellation Policy Must run 10 ads in a 14-day period. Ad cost includes ROS flyerboard
Late Ad + 5% for 7 (10 or 14) days.
Ad Cancelled After Deadline 30% of ad cost will
be charged 4” Minimum. Minimal Changes; ads must be the same size during
the run. Add color for $125 an ad.
Sunday rates for Thanksgiving and Christmas days
Sizing: Column Inches Acceptability:
The right to classify, revise, edit, or reject any
advertisement is reserved by the Publisher.
Errors in publication:
It is agreed the Missoulian is not to be held responsible
for errors in publication, except where corrections marked
on the advertising proof by the Advertiser have not been
properly made, and then only for republication of that part
of the advertisement affected by the error. It is agreed that
the Missoulian accepts responsibility for errors only on first
2 columns wide insertion of the advertisement. It is further agreed that in
no case shall the Missoulian be held liable for selling losses
x 2 inches tall incurred by errors in publication.
4 col. inches The Advertiser assumes liability for the content of all advertising
that he/she authorizes for publication, and claims that arise
therefore may not be made against the Publisher.
The Missoulian’s full page is 6 columns wide (9.8889”) by 21.5” tall. Rates shown are net:
No commissions apply.
Ad sizes are expressed in column inches. To ﬁgure out the size of an
ad, ﬁrst determine how many columns wide the ad will be. Then Ad rates and sizes subject to change upon written notice.
determine the height of the ad in inches. Multiply the number of Terms of payment:
columns wide by the height in inches. Cash with order unless credit established, or monthly as billed
for credit accounts.
For example: 2 col. x 2 inches = 4 column inches. Right is reserved to refuse any ad or preprint at the discretion
of the newspaper.
The cost of the ad is determined by multiplying the total column
inches by the contract inch rate. Multiple local advertisers are not permitted to combine
advertising to earn volume contract discount.
Column Widths Common Ad Sizes
Columns Inches Width Height Ad cancellation deadline:
1/4 Page V 3 columns 10.5 “ Display ads may be cancelled by noon two days prior to
1 Column 1.5556
1/4 Page H 6 columns 5“ publication without penalty. All later cancellations will be
2 Column 3.2223
3 Column 4.8889 1/2 Page H 6 columns 10.5” charged 30% of total ad cost.
4 Column 6.5556 1/2 Page V 3 columns 21” Maximum/minimum size requirements:
5 Column 8.2223 JR Full Page 5 columns 18”
Advertisements continued across vertical fold must measure a
6 Column 9.8889 Full Page 6 columns 21”
minimum of nine columns wide by nine inches in depth, plus
JR Double Truck 10 columns+1 in. 18”
the additional column charged for the gutter. Retail advertising
Front Page Strip 6 columns 1.5”
sold by the column inch to the nearest half inch. Minimum
Section Front 6 columns 3”
ad size is one column inch. The width of ads may be altered
slightly during the printing process to fit the printed column
To maximize your investment:
Day Published Copy Deadline All display ads can be posted on missoulian.com.
Monday Thursday 3 p.m. News style/comic style/political & issue ads:
Tuesday Friday 3 p.m. Must be bordered with the word “Paid Advertisement” at the top
Wednesday Monday 3 p.m. of the ad. Political and issue ads must follow State law.
Thursday Monday 3 p.m.
Friday Tuesday 3 p.m. Proof delivery:
Saturday Wednesday 3 p.m. Proofs will be emailed or faxed.
Sunday Territory Wednesday 3 p.m. Display Proof correction schedule:
Sunday Thursday 3 p.m. Your ad is considered approved if corrections are not called or
emailed in by 2:00 p.m. the day before publication. Sunday and
Monday ad corrections are due by 2:00 p.m. Friday.
Contact your advertising consultant for more information Classified Advertising 406-721-6200 firstname.lastname@example.org
News Department 406-523-5240 email@example.com
406.523.5223 Circulation Department
Obituaries 406-523-5267 firstname.lastname@example.org
500 South Higgins - Missoula, Montana 59802 Ravalli Republic 406-363-3300 email@example.com