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Classified Rates Real Estate Tampa Bay Times

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Classified Rates Real Estate Tampa Bay Times Powered By Docstoc
					        2012
Classified Rates
     . Real Estate
Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                                                                                General Information




BayLink REaL ESTaTE RaTES
Real estate rates are applicable to the following categories: rentals, commercial          Discounts, Premiums & Services
and investment, real estate for sale.                                                      Ad Flight Discounts - Daily Only
                                                                                           Pick up the identical display ad, insert into the same Times product(s) within six days
National BayLink Rates                                                                     after original ad runs and earn these discounts:
See the BayLink National Rate Card for current rates.
National BayLink Rates apply to:                                                                        Original Ad  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .Full Price
1. Automotive, Real Estate, Merchandise and Service Advertising placed                                  2nd - 7th Ad  .  .  .  .  .  .  .  .  .  .  .  .  .  . 30% Discount
   by individuals or businesses with billing outside of the state of Florida
   and a non-local contact, toll-free phone number or an out-of-state
   offering in the ad.                                                                     Ads may be picked up as many as six times in a 7 day period. Discounts apply
2. All advertising for Adult Conversation Lines.                                           to space only. An advertiser can pick up a full run ad in one or more regional
                                                                                           editions and receive ad flight discount on the regional run of that ad. These
Rates are not applicable to employment advertising. National BayLink                       regional ads must be at the end of the ad flight run, not between full run ads
rates are commissionable at 15% to recognized agencies.                                    during an ad flight schedule. Sunday ads do not qualify for this discount. Ad flight
                                                                                           discounts may not be combined with any other discounted rate or package.
Commission and Payment Terms
For your convenience, we accept VISA, MasterCard, Discover and American Express            Duplicate Discount
credit and check cards; checks; money orders or in-person cash payments.                   A 50% discount is given on any line-rate ad or line ad package that is repeated
                                                                                           in a second classification. The discounted ad must be for the identical product,
All rates are net cash with order unless credit has been approved. Where credit            service or job with minimal copy changes and the same run dates and edition
is extended, invoices are payable on terms stipulated. National rate BayLink advertising   as the original ad.
is net payable. A 15% commission will be given to recognized agencies for ads billed
at the national or employment rate only. No prompt payment discount. Accounts past         Confidential Reply Service
due will be charged 18% annual interest and may incur additional expenses should                     Replies to be mailed . . . . . . . . . . . . . . . . $50
the use of a collection agency, attorney or both be required.                                        Replies to be picked up . . . . . . . . . . . . . . $30

Claims for errors in billing must be made within 30 days of date of invoice
to be considered.
                                                                                           Call toll-free nationwide 1-877-321-SELL (7355) or
Rates can be revised with 30 days written notice.
                                                                                           fax your ad to 1-800-416-1353 .
Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                                                               Regional Editions


  BayLink is a daily news and
  advertising section that helps
  readers make good decisions
  about how to spend their
  money –– and lets them
  have some fun too.                                                       FULL RUn
  FEATURES                                                                                             Daily             Sunday
  • Tampa Bay’s best jobs, homes,
                                                                                Circulation          258,936            400,306
    cars, general merchandise
                                                                                Readership           605,900           1,004,800
    and more are all together in
    one daily section.
  • Television and movie listings
  • Crossword Puzzles
  • Advice Columns
  • Comics
  • And much more




 BayLink
                                                                                                                           • Hernando Citrus Edition circulates in Crystal
 REGiOnaL EDiTiOnS                                                                                                           River, Homosassa Springs, Beverly Hills, Lecanto and
                                                                                                                             Inverness in Citrus County; Hernando County, focusing
                                                                                      Citrus                                 on the communities of Spring Hill, Brooksville, Ridge
                                                                                                                             Manor and Weeki Wachee; south Marion County
                                                                                                                             (Dunnellon) and south Levy County (Inglis).

                                                                                                                                                    Wed-Sat           Sunday

                                                                                                                                Circulation          27,748           43,506
• North Pinellas Edition includes the city                                      Hernando                                        Readership           74,000         119,300
  of Clearwater and the communities of Largo,
  Dunedin, Oldsmar, Palm Harbor, Belleair,
  Countryside, Ozona, Tarpon Springs, Sand Key,                                                                                 • Pasco Edition delivers to the communities of
  Safety Harbor and Clearwater Beach.                                                                                             New Port Richey, Port Richey, Holiday, Dade
                                                                                       Pasco                                      City, Hudson, Zephyrhills and Land O' Lakes.
                         Wed-Sat         Sunday
                                                                                                                                                     Wed-Sat       Sunday
       Circulation        67,913          98,187
                                                                                                                                     Circulation      39,009        68,310
       Readership       154,200         237,600
                                                                                                                                     Readership       92,500      178,900
                                                                   North
                                                                   Pinellas                 Hillsborough
                                                                                                                                • The Tampa Bay Times - Hillsborough
                                                                                                                                   Edition reaches readers in Hillsborough
                                                                                                                                   County including communities of Westchase,
 • South Pinellas Edition* includes the city of                                                                                    Carrollwood, Citrus Park, New Tampa,
   St. Petersburg and the communities of Gulfport,                                                                                 Brandon, Temple Terrace and South Tampa.
                                                                   South
   Pinellas Park, Indian Shores, Indian Rocks
                                                                   Pinellas
   Beach, Belleair Beach, Kenneth City, Seminole,
                                                                                                                                                      Wed-Sat      Sunday
   Redington Beach, North Redington Beach,
   Redington Shores, Madeira Beach, Treasure                                                                                          Circulation     49,284        91,284
   Island and St. Pete Beach.
                                                                                                                                      Readership    112,900       226,400
                          Wed-Sat         Sunday

       Circulation        76,446        113,319

       Readership       176,800         278,700

 *Of these numbers, 2,033 copies of the south Pinellas
 edition are distributed in Manatee County daily and
 3,026 on Sunday.




Sources: Circulation figures are Publisher’s estimates based on average distribution during 52 weeks ending 9/25/11.
Readership numbers are based on 2011 Scarborough Report (r2).
      Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1
      Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                               Line Open Rates/Line Agreement Rates



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                    FULL RUN LINE AD RATES

          Open Rates                          Sunday                            Daily                    4-6 days                7-30 days
                                              $29.96         $23.47                 $21.16                     $22.32
          Consecutive Days - Rate includes Sunday (Consecutive inserts are the same ad with no change of copy.)


          Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per line per day and include your ad
          text online unless noted otherwise. Three line minimum.
              Annual Dollar
             Agreement Level                      Sunday                Daily
                 $500,000                       $15.11                $10.64
                 $400,000                       $15.26                $10.77
                 $300,000                       $15.60                $10.91
a                $200,000                       $15.89                $10.98
                 $100,000                       $16.17                $11.12
                  $50,000                       $16.38                $11.27
                  $25,000                       $16.51                $11.41
                  $10,000                       $16.86                $11.55
                   $5,000                       $17.08                $11.68
                   $2,500                       $17.36                $11.89


          Click and Buy – Upload photos and multimedia files to the Web,
          add extended item descriptions, add shipping and delivery information,
          add contact information, even let buyers make their best offer. Only $10 per ad.



lm)

                   PART RUN LINE AD RATES
          Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per line
          per day and includes your ad text online unless noted otherwise.
           SUNDAY
                                                                                                                 BayLink REGIONAL EDITIONS
                Annual Dollar
               Agreement Level                          S. Pinellas                 N. Pinellas                     Pasco        Hernando Citrus   Hillsborough

                        Open                             $16.04                       $16.04                       $5.53              $2.45           $1.96

                     $500,000                             $9.17                        $9.17                       $3.14              $1.45           $1.05
                     $400,000                             $9.30                        $9.30                       $3.21              $1.49           $1.08
                     $300,000                             $9.41                        $9.41                       $3.23              $1.50           $1.12
                     $200,000                             $9.58                        $9.58                       $3.27              $1.53           $1.13
                     $100,000                             $9.73                        $9.73                       $3.30              $1.55           $1.16
                      $50,000                             $9.87                        $9.87                       $3.37              $1.58           $1.18
                      $25,000                             $9.94                        $9.94                       $3.40              $1.60           $1.20
                      $10,000                            $10.15                       $10.15                       $3.47              $1.63           $1.21
                       $5,000                            $10.29                       $10.29                       $3.51              $1.65           $1.23
                       $2,500                            $10.43                       $10.43                       $3.59              $1.68           $1.25

           DAILY: WEDNESDAY-SATURDAY
                                                                                                                 BayLink REGIONAL EDITIONS
                  Annual Dollar
                 Agreement Level                        S. Pinellas                 N. Pinellas                     Pasco        Hernando Citrus   Hillsborough

                        Open                             $12.53                       $12.53                       $4.27              $1.90           $1.40

                     $500,000                              $6.15                        $6.15                      $2.14              $0.98           $0.73
                     $400,000                              $6.29                        $6.29                      $2.19              $1.01           $0.73
                     $300,000                              $6.36                        $6.36                      $2.22              $1.02           $0.74
                     $200,000                              $6.50                        $6.50                      $2.25              $1.04           $0.76
                     $100,000                              $6.65                        $6.65                      $2.26              $1.05           $0.77
                      $50,000                              $6.79                        $6.79                      $2.31              $1.07           $0.79
                      $25,000                              $6.86                        $6.86                      $2.32              $1.09           $0.81
                      $10,000                              $7.07                        $7.07                      $2.36              $1.11           $0.82
                       $5,000                              $7.20                        $7.20                      $2.38              $1.13           $0.84
                       $2,500                              $7.41                        $7.41                      $2.44              $1.16           $0.86


          Click and Buy – Upload photos and multimedia files to the Web,
          add extended item descriptions, add shipping and delivery information,
          add contact information, even let buyers make their best offer. Only $10 per ad.


        For additional information please see the Advertising Rate Card shell, contact your sales representative or visit our
        Web site at www.tampabay.com/mediakit.
            Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                           Display Open Rates/Display Agreement Rates



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                           FULL RUN DISPLAy RATES
                   These rates are non-commissionable. Rates are per column inch and include your ad text online unless noted otherwise.
                   Open Rates                               Sunday                          Daily                   4-6 Days                  7-30 Days
                                                           $499.32                        $391.14                   $352.71                    $371.92
                   Consecutive Days Line Rates - same ad with no change of copy, includes Sunday.

                   Agreement rates require a signed 12-month Agreement at one of the following levels. Rates are non-commissionable. Rates are per column inch and include
                   your ad text online unless noted otherwise.
                      Annual Dollar
                     Agreement Level                    Sunday                Daily
                         $500,000                    $252.02              $177.43
                         $400,000                    $254.41              $179.72
                         $300,000                    $260.18              $182.06
a
                         $200,000                    $264.92              $183.20
                         $100,000                    $269.60              $185.56
                          $50,000                    $273.10              $187.93
                          $25,000                    $275.34              $190.32
                          $10,000                    $281.11              $192.58
                           $5,000                    $284.76              $194.78
                           $2,500                    $289.45              $198.30

                  Click and Buy – Upload photos and multimedia files to the Web,
                  add extended item descriptions, add shipping and delivery information,
                  add contact information, even let buyers make their best offer. Only $10 per ad.



lm)
                           PART RUN DISPLAy RATES
                   Agreement Rates require a signed 12-month agreement at one of the following annual dollar levels. Rates are non-commissionable. Rates are per
                   column inch and includes your ad text online unless noted otherwise.

                   SUNDAY
                                                                                                           BayLink REGIONAL EDITIONS
                            Annual Dollar
                           Agreement Level                    S. Pinellas                N. Pinellas                    Pasco            Hernando Citrus   Hillsborough

                                Open                          $267.31                    $267.31                     $92.09                 $40.82          $32.77

                             $500,000                         $153.00                    $153.00                     $52.22                 $24.09          $17.54
                             $400,000                         $155.11                    $155.11                     $53.42                 $24.75          $18.02
                             $300,000                         $156.98                    $156.98                     $53.67                 $24.97          $18.67
                             $200,000                         $159.82                    $159.82                     $54.41                 $25.41          $18.95
                             $100,000                         $162.29                    $162.29                     $54.89                 $25.74          $19.41
                              $50,000                         $164.65                    $164.65                     $56.00                 $26.26          $19.70
                              $25,000                         $165.77                    $165.77                     $56.61                 $26.56          $19.99
                              $10,000                         $169.28                    $169.28                     $57.73                 $27.09          $20.28
                               $5,000                         $171.58                    $171.58                     $58.35                 $27.39          $20.57
                               $2,500                         $173.99                    $173.99                     $59.78                 $27.93          $20.86


                   DAILY: MONDAY-SATURDAY
                                                                                                           BayLink REGIONAL EDITIONS
                            Annual Dollar
                           Agreement Level                    S. Pinellas                N. Pinellas                    Pasco            Hernando Citrus   Hillsborough

                                Open                          $208.86                    $208.86                     $71.01                 $31.52          $23.42

                             $500,000                         $102.71                    $102.71                     $35.64                 $16.25          $12.20
                             $400,000                         $104.94                    $104.94                     $36.44                 $16.75          $12.20
                             $300,000                         $106.19                    $106.19                     $36.89                 $16.89          $12.44
                             $200,000                         $108.45                    $108.45                     $37.39                 $17.17          $12.69
                             $100,000                         $110.95                    $110.95                     $37.55                 $17.38          $12.93
                              $50,000                         $113.32                    $113.32                     $38.35                 $17.82          $13.22
                              $25,000                         $114.44                    $114.44                     $38.66                 $18.05          $13.51
                              $10,000                         $117.92                    $117.92                     $39.30                 $18.49          $13.79
                               $5,000                         $120.20                    $120.20                     $39.61                 $18.80          $14.08
                               $2,500                         $123.74                    $123.74                     $40.56                 $19.25          $14.36


                  Click and Buy – Upload photos and multimedia files to the Web,
                  add extended item descriptions, add shipping and delivery information,
                  add contact information, even let buyers make their best offer. Only $10 per ad.




      For additional information please contact your Times sales representative or visit our Web site at www.tampabay/mediakit.
                                                                  Sand

      Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                                                     Special Offers Full Run




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                     SPECIAL OFFERS                                                                           HOmELINk
                                                                                                                                     Space
                                                                                                                  Copy for ads    reservation/                          Copy for ads
            FULL RUN BayLink - Dollar Agreement                                                 Day of              requiring     cancellation
                                                                                                                                    deadline
                                                                                                                                                   Proof correction       requiring
                                                                                                publication          proofs                           deadline*          no proof**

            2-Day Weekend Plan                                     Water


            Pick up any Sunday display ad into the (prior) Saturday BayLink                     Sunday          Thur, 5:30 p.m.   Fri, 12 Noon      Fri, 5:00 p.m.     Fri, 5:00 p.m.
            section and get Full Run Saturday exposure at a specially reduced
            rate. Available to Real Estate Advertisers (Realtors, Builder/Developers
            & Apartments)

                If the home for              Buy Saturday                                         *No daily change orders. Change order deadlines will be the same as proof
                sale is located in:          Full-Run for:
                                                                   Gray                            correction deadlines.

                                                                                                **Copy for ads requiring no proof and Digital Ads – camera-ready artwork
                Pinellas ...............$122.65 per column inch                                   must be provided or advertiser accepts the responsibility for errors since no
                                                                                                  proof will be shown. Space reservations must be made according to regular
                Pasco .................$93.50 per column inch                                     deadline.
                Other Counties ....$58.33 per column inch
                                                                                                ***Double, in column line ads follow BayLink display deadlines.

                                                                                                Agates        Fri. 4:00 p.m.

            Super Sizzler Series - Dollar Agreement

            10 line ad (minimum). Full-Run coverage. Multiple properties accept-
                                                                                                Spotlight on Bay Area Apartments - Dollar Agreement
            able. Property substitutions are not allowed. No refund for early can-
            cellation. All ads include your ad text online, click and buy enhanced
                                                                                                Our packages make advertising for rental communities easy. This package combines
            online and in tbt* on Wednesday.
                                                                                                both impact and frequency.

                                                                                                Publishing Saturday and Sunday in our Full Run edition (plus the locator map is online
                 # of
                                                                                                on our Internet site), Apartment Search offers several options available to meet varied
              consecutive                                          Additional
                 days                                                lines                      needs. Please contact your sales representative to explore which one is right for you.


                   3 . . .10 Lines . . . . . $195 . . . $9.50
                   7 . . .10 Lines . . . . . $355 . . $13.60
                  28 . . .10 Lines . . . . . $935 . . $40.80
                                                                                                Home Search Magazine (Agreement/Non Agreement)

                                                                                                Committed to excellence and to serving the real estate community, Tampa Bay
            Weekend Open House Map Special - Dollar Agreement                                   Home Search magazine has the largest selection of listings of any photo real
                                                                                                estate magazine in the area. The magazine is published in both print and online
            Special includes:                                                                   at Tampabay.com/Homesearch. The online version is available all month long on
              •  line full-run ad (minimum), Saturday & Sunday.                                tampabay.com and ads can be printed, emailed, searched and hyper-linked to the
              • Sunday full-run listing in Open House Directory                                 website of the advertiser.
              • Locator dot on Locator Map Sunday.
                                                                                                Tampa Bay Home Search magazine is distributed through Publix locations in
              • Open house directory ad online Saturday & Sunday at
                                                                                                Pinellas county and select locations in Hillsborough county. The magazine can also
                homes.tampabay.com/openhouse.
                                                                                                be found in over 170 rack locations and real estate offices throughout Tampa Bay.
            No refund for early cancellations. All ads include directory
                                                                                                Full color, spot color and black and white full and half page ads are available to
            ad text online, and locator dot on an interactive online Open
                                                                                                meet your individual needs. Available to licensed real estate agents and affiliated
            House Directory. Ad deadline is Wednesday at :00 p.m.
                                                                                                businesses (builders, title companies, mortgage companies, insurance agents, home
                                                                                                remodeling, etc.). For Tampa Bay Home Search rate information, contact Whitney
            $99.00
                                                                                                Harper at (727) 893-8546 or email her at wharper@sptimes.com


            Each additional line over 10 - $9.0 per line.




      For additional information please contact your Times sales representative or visit our Web site at www.tampabay/mediakit.
       Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                                Special Offers Pasco / Citrus / Hernando




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                     SPECIAL OFFERS


            NATURE COAST — PASCO, HERNANDO, CITRUS
             Super Sizzler Series

             15 line ad (minimum). Multiple properties accepted. All ads include your ad text online
             and click and buy enhanced online. No refunds for early cancellation.

                Any 3 days                                      BayLink                          Extra
             Wednesday-Sunday                              Regional Coverage                     lines

                       $68 . . . . . . . . . . . . . . . . . . .Pasco . . . . . . . . $4.75




             Picture Perfect Monthly Investment Option

             15 lines (8 lines photo + 7 lines text) five days a week, Wednesday through Sunday,
             for four consecutive weeks No refund for early cancellation. Available to Real Estate
             brokers and associates for resale homes.
             Includes your ad text online.

                  BayLink                                                                        Extra
             Regional Coverage                                                                   lines

                    Hernando Citrus. . . . . . . . . . . . .$125 . . . . . . . .$5.00
                    Pasco . . . . . . . . . . . . . . . . . . . .$245 . . . . . . . .$8.80
                    Pasco & Hernando Citrus . . . . . .$355 . . . . . . . $10.00

            Florida’s Fabulous Suncoast Magazine (Agreement/Non Agreement)

            The largest and most comprehensive monthly real estate magazine in Pasco County,
            Florida’s Fabulous Suncoast Magazine, features more than 3,000 listings of homes
            and property offered for sale by local Realtors in Pasco, North Pinellas and Hernando
            counties.

            Included in the cost of the print version of the magazine is the online version that can
            be found on the www.tampabay.com/homelink website for an entire month. From
            that site ads can be printed, emailed, searched or hyper-linked to the website of the
            advertiser.

            Florida’s Fabulous Suncoast Real Estate Magazine is distributed free in hundreds of
            locations in Pasco and North Pinellas counties including Winn Dixie, K-Mart, Eckerd
            Drugs, Wal-Mart, select Albertson’s and Blockbuster video stores, real estate offices,
            prominent street locations and is sold nationwide through subscriptions and the
            Internet.

            Process color, spot color and black and white pages are all available to meet your
            individual needs. Available to licensed real estate agents and affiliated businesses
            (builders, title companies, mortgage companies, insurance agents, etc.)

            In combination with Pinellas Home Search and Times BayLink you can reach more
            potential buyers in Pinellas, Pasco and Hernando counties than with any other single
            source of advertising.

            For rate information contact your Times BayLink Sales Representative
            or (727) 869-6255




      For additional information please contact your Times sales representative or visit our Web site at www.tampabay/mediakit.
       Page  • Tampa Bay Times BayLink Real Estate Rates • 1/1/1                                                                              Color / Bold / Border Rates




lm)
                     COLOR RATES


             Artwork charges are not included. Simple color masking is included. Minimum color ad is 2 column inches. Standard size BayLink facing pages will be
             charged at the double-truck rate. If color must be dropped by the publisher from an ad for any reason, black & white rates will prevail. Advertiser may or
             may not be advised in advance.



            SINGLE PAGE
                                          Black +1             Black +2              Black +3              DOUBLE TRUCKS* OR
            UNITS OR LESS
                                                                                                           COMPANION PAGES         Black +1          Black +2           Black +3

              Full Run Sunday              $2,525               $2,925                $3,670
                                                                                                             Full Run Sunday          $3,830          $4,021             $4,805
              Full Run Daily               $2,160               $2,535                $3,155
                                                                                                             Full Run Daily           $3,290          $3,505             $4,120

              S. Pinellas Sunday             $980               $1,375                $1,760
                                                                                                             S. Pinellas Sunday       $1,185          $1,515             $1,870
              S. Pinellas Wed-Sat            $860               $1,225                $1,565
                                                                                                             S. Pinellas Wed-Sat      $1,065          $1,350             $1,680

              N. Pinellas Sunday             $980               $1,375                $1,760
                                                                                                             N. Pinellas Sunday       $1,185          $1,515             $1,870
              N. Pinellas Wed-Sat            $860               $1,225                $1,565
                                                                                                             N. Pinellas Wed-Sat      $1,065          $1,350             $1,680

              Pasco Sunday                   $550                  $795                 $990
                                                                                                             Pasco Sunday              $780           $1,295             $1,640
              Pasco Wed-Sat                  $485                  $705                 $905
                                                                                                             Pasco Wed-Sat             $690           $1,160             $1,455

              Hernando Citrus Sunday         $260                  $380                 $480
                                                                                                             Hernando Citrus Sunday    $390            $495               $600
              Hernando Citrus Wed-Sat $235                         $335                 $415
                                                                                                             Hernando Citrus Wed-Sat $345              $425               $520

              Tampa Sunday                   $225                  $335                 $445
                                                                                                             Tampa Sunday              $330            $440               $555
              Tampa Wed-Sat                  $205                  $310                 $405
                                                                                                             Tampa Wed-Sat             $310            $395               $495




             * Color Off-Setting When scheduling double-truck or facing pages keep in mind that large areas of dense/multi-color coverage may cause set-off of color or
             image to the facing page during the folding process. Color usage or weight of color coverage should be a consideration when planning these types of ads.




               BOLD-FACE TYPE RATES (Rates are per line per day. No charge for bold in sort line.)

                                   Tampa Bay
                                      Times                      South                      North                                           Citrus
                                    (Full Run)                  Pinellas                   Pinellas                    Pasco              Hernando        Hillsborough


                                      $1.00                      $0.50                      $0.50                      $0.50               $0.50                $0.50




              BORDER RATES (Rates are per order.)

                                   Tampa Bay
                                      Times                     South                       North                                          Citrus
                                    (Full Run)                 Pinellas                    Pinellas                   Pasco              Hernando         Hillsborough


                                    $60                       $35                         $35                       $25                   $15                    $15
                                    $45                       $25                         $25                       $15                   $10                    $10




      For additional information please contact your Times sales representative or visit our Web site at www.tampabay/mediakit.

				
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