Mobile Marketing: 5 Strategies to Employ
without Breaking the Bank
By: Glen Andrade
The use of smart phones and mobile devices is
growing considerably. As a matter of fact, many
people prefer smart phones and mobile devices to
their computers. Since this is the case, it is
essential that you do whatever possible to make
yourself accessible to mobile users. You can do
this without breaking the bank by employing the 5
below mobile marketing strategies.
Make the location of your business known on the
web by submitting it to all of the major search
engines. When a smart phone user searches for a
particular business, such as a hobby shop or hardware store, he or she will be shown the locations that
are nearest to his or her smart phone's GPS signal. Since this is the case, you want to be sure the
physical location of your business shows up, even if it is only a place for customers to call. All that you
need to do is submit the name of your business, its address and phone number along with a brief but
catchy description about the business to Yahoo Local, Bing, Google Places, Yelp, Facebook and
Foursquare. This search engine marketing technique is the most popular one to be used among Internet
marketing professionals because it is free and can be done with little effort.
Optimize your site for mobile devices. If your site is not yet optimized for mobile devices, then it is time
that you take measures to make this happen. Making your site accessible to smart phone users will
enable you to reach a much vaster pool of clientele. Many people are relying more on their mobile
devices than their computers, so it is critical that you ensure that these individuals can use your site.
There are a multitude of web development tools that you can use to make this process easy. These
website development tools vary in price, depending on which ones you choose. Of course, you can
optimize your site for free if you are willing to do it yourself. If you do not desire to develop your site or
if you simply do not possess sufficient web development knowledge, then you can obtain the help of a
professional web design company.
Launch a text message marketing campaign. Text messages that are sent out in a text message
marketing campaign work similar to the newsletters that are sent out in an email marketing campaign.
Like newsletters, text messages are sent periodically to provide customers with updates about
promotions on products and services and new company developments. The Pew Foundation states that
44 percent of American citizens will opt into at least one text message marketing campaign in their
lifetime. These statistics demonstrate that text message marketing is a strategy that will bring about
success for business owners who utilize it. Because text message marketing is highly favored, it is critical
that you construct your own text message marketing campaign.
Interact with your customers on social networks. Because the number of individuals who are using social
networks is growing, more business owners are taking advantage of what social media marketing has to
offer. Business owners are finding that an increasing number of sales are coming from social networks,
such as Twitter and Facebook. 53 percent of Twitter users recommend specific products and services
while tweeting, and 43 percent of Facebook users will like one brand. You need to get in on the action
and start your own social media marketing campaign. Schedule some time each day for Twitter
marketing and Facebook marketing, discussing your products, services, company events and company
developments with your fans and followers. It is also fitting that you offer your fans and followers
special promotions that nobody else can get. If you choose to promote your business yourself, you will
not have to come up with any money. If you choose to use the advertising services that are offered by
the social networks, then you will have to come up with some money. Of course, the money that you
spend will all depend on the budget that you set.
Offer mobile coupons. From time to time, you need to offer your customers mobile coupons. These
coupons can be sent via emails or text messages. When your customers receive these coupons, they can
flash their phone or other mobile device when they visit your establishment, or they can provide the
code that they have received over the phone when they place a call to you. Having your customers
receive mobile coupons from you, this will keep you on their minds.
Employing these mobile marketing techniques will allow you to gain massive exposure without breaking
your bank account. In time, you will see your profits skyrocket, as you will have more customers than
you can handle.