VIEWS: 7 PAGES: 2 CATEGORY: Online Business POSTED ON: 9/23/2012
The use of smart phones and mobile devices is growing considerably. As a matter of fact, many people prefer smart phones and mobile devices to their computers. Since this is the case, it is essential that you do whatever possible to make yourself accessible to mobile users.
Mobile Marketing: 5 Strategies to Employ without Breaking the Bank By: Glen Andrade The use of smart phones and mobile devices is growing considerably. As a matter of fact, many people prefer smart phones and mobile devices to their computers. Since this is the case, it is essential that you do whatever possible to make yourself accessible to mobile users. You can do this without breaking the bank by employing the 5 below mobile marketing strategies. Make the location of your business known on the web by submitting it to all of the major search engines. When a smart phone user searches for a particular business, such as a hobby shop or hardware store, he or she will be shown the locations that are nearest to his or her smart phone's GPS signal. Since this is the case, you want to be sure the physical location of your business shows up, even if it is only a place for customers to call. All that you need to do is submit the name of your business, its address and phone number along with a brief but catchy description about the business to Yahoo Local, Bing, Google Places, Yelp, Facebook and Foursquare. This search engine marketing technique is the most popular one to be used among Internet marketing professionals because it is free and can be done with little effort. Optimize your site for mobile devices. If your site is not yet optimized for mobile devices, then it is time that you take measures to make this happen. Making your site accessible to smart phone users will enable you to reach a much vaster pool of clientele. Many people are relying more on their mobile devices than their computers, so it is critical that you ensure that these individuals can use your site. There are a multitude of web development tools that you can use to make this process easy. These website development tools vary in price, depending on which ones you choose. Of course, you can optimize your site for free if you are willing to do it yourself. If you do not desire to develop your site or if you simply do not possess sufficient web development knowledge, then you can obtain the help of a professional web design company. Launch a text message marketing campaign. Text messages that are sent out in a text message marketing campaign work similar to the newsletters that are sent out in an email marketing campaign. Like newsletters, text messages are sent periodically to provide customers with updates about promotions on products and services and new company developments. The Pew Foundation states that 44 percent of American citizens will opt into at least one text message marketing campaign in their lifetime. These statistics demonstrate that text message marketing is a strategy that will bring about success for business owners who utilize it. Because text message marketing is highly favored, it is critical that you construct your own text message marketing campaign. Interact with your customers on social networks. Because the number of individuals who are using social networks is growing, more business owners are taking advantage of what social media marketing has to offer. Business owners are finding that an increasing number of sales are coming from social networks, such as Twitter and Facebook. 53 percent of Twitter users recommend specific products and services while tweeting, and 43 percent of Facebook users will like one brand. You need to get in on the action and start your own social media marketing campaign. Schedule some time each day for Twitter marketing and Facebook marketing, discussing your products, services, company events and company developments with your fans and followers. It is also fitting that you offer your fans and followers special promotions that nobody else can get. If you choose to promote your business yourself, you will not have to come up with any money. If you choose to use the advertising services that are offered by the social networks, then you will have to come up with some money. Of course, the money that you spend will all depend on the budget that you set. Offer mobile coupons. From time to time, you need to offer your customers mobile coupons. These coupons can be sent via emails or text messages. When your customers receive these coupons, they can flash their phone or other mobile device when they visit your establishment, or they can provide the code that they have received over the phone when they place a call to you. Having your customers receive mobile coupons from you, this will keep you on their minds. Employing these mobile marketing techniques will allow you to gain massive exposure without breaking your bank account. In time, you will see your profits skyrocket, as you will have more customers than you can handle.
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