Affordable Search Engine Optimization Research studies report that 42% of internet users click on the first or top-ranking link of search results. With the majority of internet users focusing their attention of first search results page, companies and website owners have turned to search engine optimization in the hope of landing, if not on the top spot, at least on the first page of search engine results. As the demand for web marketing techniques increased, several search engine positioning firms have now created a niche in the marketing industry. The growing search engine optimization trend has brought an influx of search engine optimization gurus, consultants, and positioning firms that claim that they have broken the Google algorithm and known the secret to Yahoo’s page ranking strategy. These are appealing yet, appalling. With the changing algorithm of search engines, search engine optimization has never been so unpredictable. With the endless page rank fluctuations, it’s now anybody’s ballgame in the field of search engine optimization. One should consider the experience and expertise of a search engine positioning firm, consultant, or guru and their continuous study and research on the different search engines, optimization techniques, and ranking trends and patterns. A search engine positioning firm offers affordable search engine optimization softwares and services from web development, content, and link building strategies. These softwares and services not only help one’s website to increase page rank across all search engines but also keep it up-to-date with the latest developments and search engine optimization techniques there is. Affordable search engine optimization helps small- and medium-sized businesses that are on a restricted budget to promote their website and market their services. Search engine positioning firms provide different cost-saving options and packages that can suit anyone’s needs and budget constraints. However, the downside of affordable search engine optimization is that the packages and options offer only limited phases of the whole optimization process or small scale promotion which only increase as the package costs get higher. In addition, one should also keep in mind that not all affordable search engine optimization services and softwares work for one’s website. It may work for others, but not for you. It is still best to have a customized approach in marketing and optimizing one’s website as time goes by and as site traffic and page rank changes. Time and money is invested in web marketing, which is why one should be careful and vigilant enough in choosing an affordable search engine optimization program. My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.