Consumer behavior and attitude to personal finance in China

Document Sample
Consumer behavior and attitude to personal finance in China Powered By Docstoc
					Consumer behavior and attitude
to personal finance in China
Nielsen Personal Finance Monitor (PFM) 2008-2009
Do you know…

  Which financial institutions and products will
  consumers rely on to preserve asset values?

  What will be the changes in their investment pattern?

  Under current market sentiment, how you can
  capture more mortgages?

  How well your brand and service perform?

  Are you more competitive than before?

We have the answers for you in Nielsen’s 7th
Annual Personal Finance Monitor, the first survey of
this kind in China market since 2002 and the largest
personal finance syndicated research in China.                                  Key new features this year
                                                                               
                                                                                   Deep diving into affluent
Affected by the financial crisis, how   Gain actionable insights to:                population
to maintain or even grow service       
                                         Understand the overall market         
                                                                                   Ranking of financial
revenue is a severe test each            framework to benchmark your               institutions by your brand
                                         performance                               equity index
financial institution faces. The key
                                         Pinpoint emerging opportunities in    
                                                                                   Hot topics such as platinum
to staying one step ahead of the
                                       




                                         the financial sector                       cards and small amount
competition lies in recognizing and                                                mortgage-free loan
                                         Understand more about your
understanding the changing needs
                                       




                                         competitors in terms of their         
                                                                                   Mass group overview by total
of the market, and a firm grasp of                                                  18 cities, Tier 1 cities and Tier
                                         market positioning, customer
the behavior and attitude of China       satisfaction level and brand equity       2 cities
consumers.                             
                                         Identify business and cross-selling
                                         opportunities with the help of a
                                         360 degree view of consumers,
                                         multiple products and
                                         relationships.
Information Covered
Module 1 - Personal Banking / Personal Investment / Personal Loan
                                                                Mass Affluent                                                                             Mass Affluent
                                                                Group Group                                                                              Group Group

  1.1 Personal Banking                                                                     
                                                                                               Ownership of Personal Investment Products                    √            √
  1.1.1 Bank Account Ownership                                                             
                                                                                               Investing Intention of Investment Product                    √            √
  
    Incidence of Having Personal Saving Accounts                   √           √               Currently Owned in the Next 12 Months
  
    Opened Any Account in a New Bank in Past 12                    √                      .......................................................................................
    Months                                                                                 1.2.2 Bank Investment Product
  
    No. of Accounts Owned                                          √           √           
                                                                                             Incidence of Owning Any Bank Investment Products               √            √
  
    Penetration of Different Saving Accounts                       √           √           
                                                                                             Bank in which Bank Investment Product are ever                 √            √
.......................................................................................      purchased
  1.1.2 Bank Usage Behavior                                                                
                                                                                             Purchase Intention of Bank Investment Product                  √            √
  
    Spontaneous Recall of Banks                                    √           √             in the Next 12 Months
  
    Banks Currently Used                                           √           √           
                                                                                             Channels of Knowing & Purchasing Bank                          √            √
  
    Bank Account Opened in Past 12 Months                          √                         Investment Product
  
    Most Important Factor When Choosing Banks                      √           √           
                                                                                             Preference Between Foreign Bank Investment                     √            √
  
    Bank with Largest Deposit                                      √           √             Product & Domestic Bank Investment Product
  
    Most Often Used Bank                                           √           √           
                                                                                             Reasons for Purchasing / Not Purchasing                        √            √
  
    Queue Time Change                                              √                         Foreign Bank Investment Product
  
    Usage of Most Often Used Banks                                 √           √           
                                                                                             Incidence of Owning Any QDII Products                          √            √
      
       Last Branch Usage Purpose                                   √           √           
                                                                                             Purchase Intention of QDII Product in the Next                 √            √
      
       ATM Usage Frequency                                         √           √             12 Months
  
    Telephone Banking                                              √                      .......................................................................................
  
    Online Banking                                                 √           √           1.3 Personal Loan
.......................................................................................    1.3.1 Overall Personal Loan
  1.1.3 VIP Banking                                                                        
                                                                                             Ownership & Applying Intention of Personal Loan                √            √
  
    Awareness of VIP Banking Service                               √           √           
                                                                                             Usage & Awareness of Personal Loan                             √            √
  
    VIP Banking Service Ever Used / VIP Banking                    √           √          .......................................................................................
    Service Currently Used                                                                 1.3.2 Home Mortgage Loan
  
    Contents of VIP Banking Service / Most                         √           √           
                                                                                             Penetration of Home Mortgage Loan                              √            √
    Appealing VIP Banking Service                                                          
                                                                                             Current Bank for Home Mortgage Loan                            √            √
.......................................................................................    
                                                                                             Reasons for Choosing Current Bank for Home                     √            √
  1.1.4 Relationship with Consumer and Image                                                 Mortgage Loan
  
    Brand Leverage of Respective Banks                             √           √           
                                                                                             Usage Behavior of Current Home Mortgage Loan                   √            √
  
    Satisfaction towards Branch Service of Most                    √           √               
                                                                                                Payback Period                                              √            √
    Often Used Bank                                                                            
                                                                                                Method                                                      √            √
  
    Relationship with Most Often Used Bank in                      √           √               
                                                                                                Reasons for Choosing the Method                             √            √
    Next 6 Months                                                                          
                                                                                             Intention to Apply Home Mortgage Loan                          √            √
  
    Image of Respective Bank                                       √           √           
                                                                                             Bank Intended for Home Mortgage Loan                           √            √
.......................................................................................   .......................................................................................
  1.1.5 Foreign Banks                                                                      1.3.3 Car Loan
  
    Spontaneous Recall of Any Foreign Banks                        √           √           
                                                                                             Incidence of Ownership                                         √            √
  
    Awareness of Eight Selected Foreign Banks                      √           √           
                                                                                             Current Bank for Car Loan                                      √            √
  
    Preference Between Foreign and Domestic Banks                  √           √           
                                                                                             Intention to Apply Car Loan                                    √            √
  
    Image of Respective Foreign Bank                               √           √          .......................................................................................
.......................................................................................    1.3.4 Small Amount Unsecured Loan
  1.2 Investment & Wealth Management                                                       
                                                                                             Awareness of Small Amount Unsecured Loan                       √            √
  1.2.1 Personal Investment Product                                                        
                                                                                             Incidence of Ownership                                         √            √
  
    Incidence of Owning Any Personal Investment                    √           √           
                                                                                             Purchase Intention of Small Amount Unsecured                   √            √
    Products                                                                                 Loan in the Next 12 Months
Module 2 - Credit Card                                                                    Module 3 - Insurance
                                                               Mass        Affluent                                                                       Mass        Affluent
                                                               Group        Group                                                                        Group        Group

 2.1 Bank Card Penetration                                                                 3.1 Product Penetration
 
   Penetration of Different Types of Bank Cards                    √           √           
                                                                                             Insurance Market Overview                                       √           √
 
   Ownership Pattern of Bank Cards                                 √           √           
                                                                                             Incidence of Insurance Product Ownership                        √           √
 
   Penetration of Real Credit Card                                 √           √
                                                                                           
                                                                                             Penetration of Respective Insurance Product                     √           √
                                                                                             Penetration of Self-Purchased Hospital Cash                     √           √
   No. of Real Credit Card Owned                                   √           √
                                                                                           

 


                                                                                             Insurance
 
   Intention to Apply Real Credit Card                             √           √          .......................................................................................
 
   Reasons for Not Applying Real Credit Card                       √                       3.2 Ownership and Purchase of Insurance Product
 
   Usage of Debit Card                                             √           √           
                                                                                             No. of Insurance Policy Owned                                   √           √
 
   Visa / MasterCard / JCB / UnionPay /                            √           √           
                                                                                             No. of Insurance Policy Owned – Life Insurance                  √           √
   AMERICAN EXPRESS                                                                        
                                                                                             No. of Insurance Policy Owned – Medical Insurance               √           √
 
   Ordinary or Gold or Platinum Card                              √           √           
                                                                                             Average Annual Premium                                          √           √
 
   Main VS Affiliated Card                                          √           √
                                                                                           
                                                                                             Purchase Channel of Insurance Products                          √           √
                                                                                          .......................................................................................
 
   Whether Have Special / Co-branded Card                          √
                                                                                           3.3 Relationship with Insurance Company
   Special / Co-branded Card Owned                                 √
                                                                                             Awareness of Insurance Company                                  √           √
 




.......................................................................................
                                                                                           




                                                                                           
                                                                                             Purchase Company of Current Insurance Product                   √           √
 2.2 Real Credit Card Awareness & Usage                                                    
                                                                                             Satisfaction towards Respective Insurance Company               √           √
 
   Spontaneous Recall of Real Credit Cards                         √           √          .......................................................................................
 
   Current Ownership Incidence of Respective                       √           √           3.4 Intention for Respective Insurance Product
   Real Credit Cards                                                                       
                                                                                             Overview of Insurance Purchase Intention                        √           √
 
   Real Credit Cards Current Ownership                                         √           
                                                                                             Purchase Intention of Life Insurance in Next 12                 √           √
 
   Real Credit Cards Ownership in Past 12 Month                    √                         Months
                                                                                             Purchase Intention of Medical Insurance in Next                 √           √
   Intention to apply Real Credit Cards in the Next                            √
                                                                                           

 


                                                                                             12 Months
   12 Months                                                                               
                                                                                             Purchase Intention of Personal Accident in Next                 √           √
 
   1st Owned Real Credit Card                                      √                         12 Months
 
   Most Often Used Real Credit Card                                √           √           
                                                                                             Purchase Intention of Travel Insurance in Next                  √           √
 
   Age Demographic of Real Credit Card Holders                     √           √             12 Months
 
   Real Credit Card Ownership                                      √           √           
                                                                                             Purchase Intention of House Insurance in Next                   √           √
 
   Whether Most Often Used Card is 1st Card                        √                         12 Months
 
   Reasons for Chosen as Most Often Used Card                      √           √
                                                                                           
                                                                                             Purchase Intention of Car Insurance in Next 12                  √           √
.......................................................................................      Months
 2.3 Real Credit Card Usage Behavior
 
   Main Usage Location of Real Credit Card                         √           √          Appendix I - Respondent Profile
 
   Frequency of Using Real Credit Card                             √           √
 
   Monthly Real Credit Card Spending Amount                        √           √
   Channels to Payback Overdraft Amount                            √           √                                                                         Mass        Affluent
                                                                                                                                                         Group        Group
 




 
   Ways to Payback Overdraft Amount (Whether                       √           √
   Using Revolving)                                                                            
                                                                                                   Gender                                                    √           √
 
   Usage of Installment                                            √           √               
                                                                                                   Age                                                       √           √
 
   Products Purchased by Installment                               √                           
                                                                                                   Marital Status                                            √           √
 
   Intention to Use Installment                                    √                           
                                                                                                   Education Level                                           √           √
 
   Usage of Cash Advance                                           √           √
                                                                                               
                                                                                                   Working Status                                            √           √
.......................................................................................        
                                                                                                   Monthly Household Income                                  √           √
 2.4 Relationship with Consumer and Image
                                                                                               
                                                                                                   Monthly Personal Income                                   √           √
 
   Brand Leverage of Respective Real Credit Card                   √           √
                                                                                               
                                                                                                   Allocation of Income (Saving / Expenditure /              √           √
                                                                                                   Investment) by %
 
   Satisfaction towards Most Often Used Real                       √           √
                                                                                                   Residence Ownership / Type                                √           √
   Credit Card
                                                                                               




                                                                                               
                                                                                                   Car Ownership                                             √           √
 
   Image of Respective Real Credit Card                            √           √
.......................................................................................
                                                                                               
                                                                                                   Ownership and Purchase Intention of Durables              √           √
                                                                                               
                                                                                                   Travel Incidence in Past 12 Months                        √           √
 2.5 Platinum Card Usage Behavior                                                              
                                                                                                   Regular Internet Access                                   √           √
 
   Most Appealing Value-added Platinum Card                        √           √               
                                                                                                   Plans in Next 12 Months (Marriage, Overseas               √           √
   Service                                                                                         Study, Retirement)
 
   Annual Fee Consideration for Platinum Card                      √           √
 
   Method of Paying Annual Fee of Platinum Card                    √           √
                                                                                          Appendix II - Other Cross Tabulation

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:5
posted:9/22/2012
language:English
pages:4