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Discover Why You Need to Do Keyword Research

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       2   No Fluff Reports - http://nofluffreports.com
"Everything You Need To Know To Build An Effective, Useful,
                 Profitable Keyword List"


                                      This comprehensive Special Report gives you a step-
                                      by-step keyword research plan that will have your
                                      site climbing the search rankings quickly and easily.
                                      It covers things like:

                                         Kinds of keywords - Knowing the different types
                                      of keywords is vital when deciding which pages to
                                      promote, and which are just search engine fodder.

                                         Two tools that allow you to spy on your
                                      competition's keyword list - and use their own
                                      research against them!

                                         How to get your current visitors to tell you what
                                      keywords they used - here's a hint: you don't have
                                      to ask them.

                                      Why using keywords on your site is only part
of the equation - and how to get other sites to use your keywords for you.

   How to use those awful, unnatural keyword phrases - so you can cash in on the
keywords no one else will touch.

You'll also quickly learn the technical side of keyword research, including:

  What all those numbers really mean - and why, in the end, it doesn't matter!

   How good keyword research drives a website's very structure - and how to
organize your keywords to get the most out of your web design.

  How to use HTML tags to properly emphasize keywords - so Google will know exactly
what your site is all about.


And so much more! If that sounds good...



             Click here to check it out for yourself today

  http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords




     3   No Fluff Reports - http://nofluffreports.com
         Discover Why You
    Need to Do Keyword
                           Research
About the author

                    Eirik Vold started his first business with a partner in 1996 and
                    sold it five years later for millions. He used some of the cash to
                    start a second business, with services aimed for Media & IR
                    Contacts, during a period of 3 years served more than one
                    hundred thousands clients, and Eirik ultimately sold that
                    business to a larger international media company.

                  After working as a consultant and marketing strategist for small
                  and medium businesses on four continents, Eirik realized his
                  passion and talent was helping other entrepreneurs be super-
                  successful (online & offline) and in 2005 coined the term
Marketing Coaching to describe his work.

Internationally recognized as a business advisor and author, Eirik has worked with
thousands of small and medium businesses whose names you’ll never know, but
whose entrepreneurial owners have pocketed a substantial sum in increased income
and proceeds from sales. (50% year over year client growth is typical, and 100%
sales increases are not uncommon) Thousands more have read Eirik’s publications,
cources and reports, including his wildly successful website nofluffreports.com. “No
Fluff Reports” has hot little reports with topics and some of the best strategies for
marketing your business online as well as offline, to make more profits and serve
your customers better. These reports is a must read for anyone in the "biz".




     4   No Fluff Reports - http://nofluffreports.com
Is keyword research important? Is it an essential step, or is it optional? Most
online business owners have heard about keyword research, but don’t really
understand the value of it or whether or not it’s important for them to do it.
In this report, we’ll dive in depth into what keyword research is and why it’s
critical for you and your business.

What is Keyword Research?

Keyword research is the process of brainstorming, researching and choosing
which keywords to target in your business.

Usually keyword research comes in two parts: Selecting your main niche and
keywords, then selecting specific low-competition keywords to target and
dominate.

The Benefits of Doing Keyword Research

Doing keyword research is critical in many ways. What are the benefits of
doing keyword research?

First of all, you’ll save a lot of time by doing the proper keyword research.
Instead of building your websites and hoping that it’ll work, you’re figuring
out whether or not it will work before you build a single page.

You’re only putting work into building campaigns and web pages that you
know are specifically targeted for keywords most likely to bring in traffic and
buyers.

You’ll also learn a lot about your market in the keyword research process.



     5    No Fluff Reports - http://nofluffreports.com
The Dangers of Not Doing Proper Keyword Research

What could happen if you don’t do your keyword research properly?

What’s most likely to happen is that you’ll spend a whole bunch of time
creating and promoting your website, only to have very little to no returns.

Imagine putting in all the mental, emotional and physical effort of building a
website. All the hopes and dreams of the money you want to make. Only to
have all that wash down the drain.

Not doing your keyword research when you’re starting a website is like
opening a restaurant without doing research on the location you’re opening
the restaurant at.

If you’re opening a restaurant, wouldn’t you want to know how many people
come by this area every day? How many other restaurants are competing in
this area? Wouldn’t you want to do your research to see if there’s another
area in town with even more traffic and demand yet has less competition?

Keyword research works very much the same way. Before you build a single
page, you should know how much traffic you could reasonably expect, plus
how much competition you have.

How it Works: Selecting Your Main Keywords

The first step to any keyword research process is to select your main
keyword(s). For example, if you’re starting a website on eating healthy,
should you choose “dieting,” “healthy eating,” “weight loss” or “nutrition?”

Each will attract a very different crowd of people, have different traffic
statistics and different levels of competition.

     6   No Fluff Reports - http://nofluffreports.com
The keywords you select should:

      Give you a foot in on what would otherwise be a very competitive
      market.
      Allow you to start by targeting sub-niches, but then work your way up
      to ranking for broader and broader keywords.
      Allow you to start getting traffic right now by targeting less
      competition keywords.
Choosing the right keywords will determine how well your entire business
does. It’s not just part of your traffic strategy, its part of your branding
strategy.

It’s very hard to change how you brand yourself once you’re known in your
industry. Choose your keywords carefully, before you start. That way you
won’t have to go through the costly process of changing your brand later on.

Laser targeting Keywords Designed to Rank

Once you’ve done your research on what broad category of keywords you’re
targeting, the next step is to select specific keywords to target. You goal
when selecting these keywords is to actually get on the top 1-5 spots on
Google.

At first, the keywords you’re going to target are going to be very low traffic
and very low competition. As your web presence grows, your PageRank
grows and your credibility in Google’s eyes grows, you’ll target higher and
higher traffic search phrases.

Every keyword that you choose to target should also contain or be closely
related to your main keywords. This allows you to instantly rank for the


     7    No Fluff Reports - http://nofluffreports.com
lower traffic keywords while you simultaneously build towards ranking well
for your main keywords.

Two Examples

To illustrate just how big of a difference doing your broad and targeted
keyword research makes, let’s take the example of two businesses in the
same field.

Let’s say there are two business owners both targeting the health field. They
have a revolutionary system that allows dieters to eat almost anything they
want and still lose weight. Not only that, it’s healthy and sustainable in the
long run.

Example #1

Bob, the first business owner, decides that his product is so good that he
doesn’t need to do keyword research. His product will speak for itself …
right?

He decides to just create a website about weight loss, talking about his
product and selling his product. Developing his website takes about 40 hours
(or cost him about $2,000 if he chose to pay for it.)

Creating his product took about 100 hours. Then he put another 50 hours or
so into promoting his website.

Then, after putting in 200 hours and hundreds if not thousands of dollars in
investment, only then would Bob realize that he’s not getting any traffic. In
fact, his website is buried beneath 20 pages of competition!

Even after putting a ton of work into getting backlinks, he’s not going to get
any traffic, because the keywords he selected were simply too competitive.
He’s up against people will million dollar ad budgets. Businesses that have

     8   No Fluff Reports - http://nofluffreports.com
entire marketing teams dedicated to just SEO. How can his startup business
possibly compete?

Example #2

On the other hand, John, with the same product idea, realized the
importance of keyword research.

Instead of jumping in head first without doing the proper ground work, he
took the time to do his research to see what keywords and markets to target
before he started building his website.

Because he did his research, he realized that “Weight Loss” was impossibly
competitive and far too competitive to rank. Instead, he looked into
alternative keyword ideas to get his foot in the door.

He found that “Nutrition” gave him a similar target market with far less
competition. He got even more specific and decided to target “Holistic
Nutrition” as his primary keyword.

It still had a lot of traffic and a fair bit of competition. Naturally, even with
“Holistic Nutrition” he wouldn’t be trying to rank for that keyword initially.

Instead, he compiled a list of 20 specific keywords that he wanted to rank
for. Each of those keywords had low enough competition that he’d have a
reasonable shot at ranking 1-5 for. Each time he ranks for such a keyword,
it would also help him towards his long term goal of ranking for “Holistic
Nutrition.”

John makes his first sale within one week of launching. Because he’s
targeting low competition keywords and ranking for them, he gets traffic
right away instead of having to wait.




     9   No Fluff Reports - http://nofluffreports.com
What’s more is that he’s not only getting small traffic right away, but he’s
also building his business on a solid foundation that will allow him to expand
into higher traffic keywords in the not too distant future.

Build Your Business on Facts - Not Pride, Laziness or Gut Feeling

Very, very few business owners build their business on actual numbers and
statistics. This is perhaps one of the reasons why so few business owners
succeed.

It’s critical to both your short term and long term success that you build
your business based on the facts. It doesn’t matter if you like certain
keywords more than others.

If the statistics show you that you’re more likely to be successful by
targeting one group of keywords than another, then target that keyword
group.

Do your research by using statistics and numbers. Use tools like the Google
Keyword Tool that show you actual search statistics.

Successful business owners always know their stats. If you asked an
unsuccessful business owner “How much traffic do you get per day?” They
probably wouldn’t know. If you asked a successful marketer, they’ll probably
something like “About 500 a day on weekdays, 800 a day on weekends.”

A successful marketer is always looking at his stats.

Before a campaign, a great marketer does his research. He makes sure he’s
not wasting time and make sure he’s doing everything he can to increase his
chances of making money.




    10   No Fluff Reports - http://nofluffreports.com
During a campaign, he’s watching his traffic come in. He’s monitoring the
stats constantly. What’s his traffic like? What’s his conversion rate? A great
marketer is looking at these numbers on a daily or even hourly basis.

After a campaign, the successful marketer looks at his numbers again. This
time he’s looking back to see what he did right and what he could improve
next time. He’s looking to learn.

How much attention do you have on the numbers? Would having more
attention on the numbers improve your business? Chances are the answer is
yes.

Keyword Research is the “Secret Sauce” That Separates the
Successes from the Failures

                  “He who fails to plan, plans to fail.” – Proverb

If you’ve heard the proverb “He who fails to plan, plans to fail,” know that
this absolutely applies when it comes to keyword research.

Businesses don’t pop out of the ground overnight. Internet businesses can
grow a lot faster than brick and mortar businesses – Which actually makes
planning that much more important.

In other businesses, it may be more feasible to correct as you go along. With
an internet business, you could lose so much momentum by having to start
over again.

Instead, just do your keyword research right the first time.

The Importance of Doing Keyword Research, Plus Next Steps




    11   No Fluff Reports - http://nofluffreports.com
In the last few pages, we’ve gone over several important reasons why
keyword research matter. We’ve gone over a couple examples of how big of
a difference keyword research can make.

By now, it should be pretty clear that the success or failure of a beginning
internet marketing business can depend a lot on the keywords you choose.
It’s the foundation for your entire business.

So what are your next steps from here?

The first step is to learn the actual process of keyword research.

The process of keyword research isn’t difficult, but it does require some
specialized knowledge.

For example …

      How do you go about finding out search volume and competition?

      How do you determine if the people coming from your keywords are
      likely to buy?

      How do you choose keywords that will get you traffic now and also
      help you build towards a successful larger business later?

And so on and so forth.

Once you learn the keyword research process, spend some time doing your
research. Put your research down for a day or so, then come back to it
before making your decision. Remember, this is the foundation that your
business is built on. It’s worth spending a little time on it.

Keyword research is critical. Learn the process, do the process and watch
your business thrive.



    12   No Fluff Reports - http://nofluffreports.com
"Everything You Need To Know To Build An Effective, Useful,
                 Profitable Keyword List"


                                     This comprehensive Special Report gives you a step-
                                     by-step keyword research plan that will have your site
                                     climbing the search rankings quickly and easily. It
                                     covers things like:

                                        Kinds of keywords - Knowing the different types of
                                     keywords is vital when deciding which pages to
                                     promote, and which are just search engine fodder.

                                        Two tools that allow you to spy on your
                                     competition's keyword list - and use their own
                                     research against them!

                                        How to get your current visitors to tell you what
                                     keywords they used - here's a hint: you don't have to
                                     ask them.

                                     Why using keywords on your site is only part
of the equation - and how to get other sites to use your keywords for you.

   How to use those awful, unnatural keyword phrases - so you can cash in on the
keywords no one else will touch.

You'll also quickly learn the technical side of keyword research, including:

  What all those numbers really mean - and why, in the end, it doesn't matter!

   How good keyword research drives a website's very structure - and how to
organize your keywords to get the most out of your web design.

  How to use HTML tags to properly emphasize keywords - so Google will know exactly
what your site is all about.


And so much more! If that sounds good...



             Click here to check it out for yourself today

  http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords

    13   No Fluff Reports - http://nofluffreports.com
                           Success Strategies for Marketing Your Online Business Offline
                          If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success
                          Strategies for Marketing Your Online Business Offline." It covers everything you need to get
                          started with offline marketing, no matter what business you're in.

Click here to check it out for yourself today

http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline




                          Breakout SEO - Powerful Strategies That Get YOU Organic Traffic
                          Search Engine Optimization is an important part of growing a successful business. “Breakout
                          SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows
                          you how to get the job done for serious results.

                          Click here to check it out for yourself today

http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic




                          Link Building Battle Plan
                          Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and
                          research facts I’ve already spent weeks putting together? Just download the complete battle
                          plan today!

                          Click here to check it out for yourself today

http://nofluffreports.com/link-building-battle-plan




                          Business Advertising in a Social Media World
                          If you need more information – instantly – on exactly what services each Social Media
                          platform offers, you can find mini-reviews on 18 of the most popular in my Special Report.

                          Click here to check it out for yourself today

                          http://nofluffreports.com/business-advertising-in-a-social-media-world



       14      No Fluff Reports - http://nofluffreports.com
                         Business Blogger’s Manual - How To Increase Your Business
                         Income…
                     The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20
                     page informative report that will get you blogging, or improve what you are already doing
                     with your blog. This report is designed to help you increase the bottom line of your business.
                     It helps you by showing you exactly what you need to do to get you blog of the ground the
right way. Everything you need to know is packed into this report that was created to help your blog attract quality
traffic. You may not have another chance to grab a report this valuable.

Click here to check it out for yourself today

http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog




                       Information Product Brainstorm - From Ideas To Creation
                       It really is possible to create an information product empire. Getting started might be the
                       hardest part, but my report: Information Product Brainstorm, will help you earn the title
                       Information Marketer in record time. Grab a copy today, and you'll get your first product online
                       quickly and easily.

                       Click here to check it out for yourself today

http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation




                          Passive Income Blueprint - Strategies For Earning Big With Info
                          Products
                          Once you make the decision to start an information marketing business and a passive income
                          stream there are a number of questions you’ll want to answer. You’ll want to choose and
                          research a profitable niche – one you’re interested and/or passionate about. You’ll need to
                          decide on the who’s, what’s, where’s, when’s and why’s of your first information product.

You need a plan …a blueprint!

Click here to check it out for yourself today

http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products




       15     No Fluff Reports - http://nofluffreports.com
                        Marketing With Content
                        If you want to learn how to create and market your business with content, this report is really
                        a must read. It will help you learn how to use content to build your business for long-term
                        success. If you want real results, marketing with content is the best way to get it.

Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign
started today. Don’t miss this chance to learn and grow your business with the power of content.

Click here to check it out for yourself today

http://nofluffreports.com/marketing-with-content




                          Membership Sites Roadmap
                        Not sure a membership site is right for you? Don't worry! A membership site can work in any
                        niche from weight loss to real estate to gardening. Anything people want or need to learn
                        about a topic, there's room for a membership site, because the truth is, people will pay for
quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of Membership Site
Roadmap.

Click here to check it out for yourself today

http://nofluffreports.com/membership-sites-roadmap




                          Niche Marketing - Busting the Saturation Myth
                          Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a
                          great niche, and in no time at all you’ll be one of those marketers who only work a few hours
                          a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started
                          right away.

Click here to check it out for yourself today

http://nofluffreports.com/niche-marketing-busting-the-saturation-myth




       16     No Fluff Reports - http://nofluffreports.com
                          Online Membership Site Manual
                          So many people are looking for ways to either start their own online business or increase the
                          profits of their current Internet business. One way to create more money for you is to start a
                          membership website. The benefits of owning a membership site are numerous.

                    If you're looking for a way to increase your online business profits or even start your very
                    first business on the web, I recommend you take a look at this in-depth report all about
membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and
affordably.

Click here to check it out for yourself today

http://nofluffreports.com/online-membership-site-manual




                         The Essential Guide To Outsourcing Online
                         You can't afford not to look at how outsourcing can have a positive impact on the profits of
                         your business. So, hurry over and get your copy of this informative and business changing
                         report right now.

You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without
wasting any precious time.

Click here to check it out for yourself today

http://nofluffreports.com/the-essential-guide-to-outsourcing-online




                         Product Launch Wealth - How To Successfully Launch Your New
                         Product
                         Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing
                         out on something by quickly throwing together a product and sales avenue online. They're
                         missing out on a whole lot of money that COULD be in their pocket if they would just do one
                         thing before they rush to get their product up and selling.

With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going
to offer. Make them really anticipate the launch and want your product before it ever even hits the web.

Click here to check it out for yourself today

http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product




       17     No Fluff Reports - http://nofluffreports.com
                          Sales Funnel Strategies
                          Starting your online business with sales funnels is an important process. The best way to
                          open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to
                          Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by
                          step to optimize every chance you have for success.

You and your business deserve the very best in order to get your online venture running and profiting as quickly as
possible. Why wait any longer?

Click here to check it out for yourself today

http://nofluffreports.com/sales-funnel-strategies




                        StumbleUpon Unmasked
                        In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also
                        some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still
                        the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important
to use!

If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers.

Click here to check it out for yourself today

http://nofluffreports.com/stumbleupon-unmasked




                        Twitter Marketing Guide
                        Using Twitter for marketing is cheap and effective. But in order to make the most of it, you
                        need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to
                        Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success!

                        Click here to check it out for yourself today

http://nofluffreports.com/twitter-marketing-guide




       18      No Fluff Reports - http://nofluffreports.com
                             Upsell Profit Tactics
                             You can use the information provided in my report; Upsell Profit Tactics, and start using
                             what you learn right away to start making more money. This is not something that you
                             want to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow
                             your business as a result.

Click here to check it out for yourself today

http://nofluffreports.com/upsell-profit-tactics




                             YouTube Marketing Uncovered
                             Many tips you can really use and implement – even if video marketing is brand new to you.

                      Put all tips together, and you’ve got something more useful than a step-by-step manual
                      that’s out of date the moment you download it: You’ve got a report that quickly teaches
                      you how to adapt even as YouTube changes itself – because it focuses on universal
techniques that always work, as well as YouTube specifics that don’t change.

Click here to check it out for yourself today

http://nofluffreports.com/youtube-marketing-uncovered




                          How To Host Successful Money Making Webinars
                          Are you dreaming of building a responsive, profitable list? Are you looking for another way to
                          connect with your target market while establishing your expertise in your niche? Do you want
                          to give your potential customers a way to learn about you and your products or services in
                          real time on an interactive platform?

Webinars are the answer you've been searching for.

Click here to check it out for yourself today

http://nofluffreports.com/how-to-host-successful-money-making-webinars


       19      No Fluff Reports - http://nofluffreports.com

				
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Description: It happens a lot. New marketers think up a fantastic (to them) idea, and before you know it, they've purchased a domain name, bought a hosting package, and built a blog. Then they wait for the traffic that never comes. In their excitement and let's face it, we've all done this they've failed to do the one thing that means the difference between a successful online business and an unsuccessful one: research. Good keyword research is the foundation upon which all profitable online businesses are built.