Making a simple sale isn't the be-all and end-all of your internet marketing goals any more. You're ready to advance to more focused marketing techniques. One of the speediest and best ways to succeed? …Using the “Sales Funnel” (or “Marketing Funnel”) model. You never gave it too much thought before today - you were too busy, getting your feet wet. But now you actually have time to look around a little and select your marketing methods and tools with more self-assurance... …don't dismiss this crucial (and surprisingly simple) tool! It's so important, I've written a handy, easy-to-read overview for you in my power-packed insider Special Report created just for you.
Quick Start Guide To Sales Funnels You Do NOT Have the Right to Edit, Copy, Reprint, Resell this Report! You DO Have the Right To Give Away this Report To Others Who May Benefit From It Share it With Others By: Giving it away to your blog readers Giving it away as a freebie to those who sign up for your mailing list Giving it away as a free bonus to your paid products Giving it away to members of your membership site as a free bonus Giving it away to your customers or clients as a gift Giving it away during a webinar as a learning tool ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional. No Fluff Reports - http://nofluffreports.com Page 2 Quick Start Guide To Sales Funnels After You Read This Report…You’ll Understand The Concept Of Your Sales Funnel The single most common marketing mistake new internet marketers make The two most important questions you have to ask yourself, before ever starting to plan! The most crucial step to building customer trust - and what you have to do next The most important secret to achieving sales funnel success - even if this is your first introduction to the concept The single most important detail you have to take care to set up (miss it, and you'll notice it hurts!) Check Out This Available Resource… Sales Funnel Strategies How To Work Your Sales Funnel For Bigger Profits Brought To You By: -8-Your Name-8- If you’re ready to discover how to create a powerful plan of action and work your sales funnel for bigger profits, you need to check out this 40+ page guide… Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies No Fluff Reports - http://nofluffreports.com Page 3 Quick Start Guide To Sales Funnels Quick Start Guide To Sales Funnels About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be super- successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz". No Fluff Reports - http://nofluffreports.com Page 4 Quick Start Guide To Sales Funnels The Basics One of the biggest mistakes new internet marketers make? Create a product, launch it – and stop. That’s only the start of your Sales Funnel. In fact, it’s not even the beginning. (Not if you’re doing things properly.) What is a Sales Funnel? It’s an open door inviting potential customers to enter. Once they step voluntarily inside, imagine catching them up on a slide – as in a children’s slide or waterslide – that swiftly spirals them downwards. On the way, they are able to grab various other goodies: Which makes it an exciting ride. And at the end is… The Big Prize. (For both you and your customer!) If you’ve done it properly, they’ll have enjoyed the ride so much that they’ll eagerly rush to the beginning of other slides you create (almost faster than you can create them!) They’ll be totally confident they’re going to have a richly-satisfying time – and you’ll have lifetime buyers. No Fluff Reports - http://nofluffreports.com Page 5 Quick Start Guide To Sales Funnels But you have to guide them there by the shortest, simplest path. You have to make it easy for your visitors to spend money – and make sure they are going to be happy with the results when they do spend! Is A Sales Funnel Anything Like A “Pyramid” Scheme? Absolutely not. The reason pyramid schemes are illegal in many places? They’re dishonest. The way they work is through preying on trusting people, telling them falsehoods and stuffing them full of big dreams about unlimited cash. (Sounds like some of the shadier gurus out there, doesn’t it?) Pyramid companies encourage and often actually intimidate their gullible victims into sucking in friends and relatives. The hapless victim ends up spending a fortune, annoys her nearest and dearest, and never makes any money. (In fact, many of them report actually buying more of their own products than they’re paid – mostly to get the “free gifts”.) Do the big guns at the pyramid top know this? Absolutely. In fact, they count on it. No Fluff Reports - http://nofluffreports.com Page 6 Quick Start Guide To Sales Funnels The few members who actually do make money from pyramid schemes? You guessed it. The 3 or 4 levels at the top. But once those particular levels start branching outward, the market quickly becomes seriously oversaturated, so that the poor Joes at the widest part of the pyramid – the base – haven’t a hope in a very hot place of making a significant profit. Using A Sales Funnel Some internet marketers also suffer from “pyramid mentality. They indiscriminately sign on more and more affiliates, set no boundaries, provide unlimited PLR, unlimited Resell rights, sell shoddy, half-baked products and take on even more affiliates – knowing the value of their product is already outdated and that they’ve oversaturated their market. Their disappointed affiliates quit in droves, annoyed customers opt out and even though they make a profit, it’s not half as big as they once hoped. As an ethical internet marketer trying to earn an honest living, create loyal, lifetime “repeat” customers and provide value in your services, “pyramid mentality” shouldn’t be your problem. But the most common reason some marketers develop “pyramid mentality” isn’t through greed – it’s through not having a clear picture of what they’re supposed to be doing, and why. No Fluff Reports - http://nofluffreports.com Page 7 Quick Start Guide To Sales Funnels It’s easier to sell to buyers you already “own” heart and soul, than to continually start the process all over again, working your aspidistra off to find more new prospects. The best way to create lifetime customers like these is through informed use of a Sales Funnel. A Sales Funnel is nothing more than a plan for how you’re going to run your Marketing Campaign. And make it the best Marketing Campaign you can – for you and your customers. 1. Decide On The Slide You need to decide: What you want to sell Who you want to sell it to. The second criteria is totally dependent on the first. The more specifically you answer these two questions, the more absolute detail you add to the picture you’re painting. The more detail, the more successful you are likely to be in attracting pre-sold or pre-qualified prospects. Establish Trust That can be done in a few seconds – if you hit the right chord. Usually, your potential subscriber reads your landing page and if you’ve gauged it right and you totally understand your individual future customer, he thinks with a heartfelt gush of certainty and No Fluff Reports - http://nofluffreports.com Page 8 Quick Start Guide To Sales Funnels emotion, “She’s describing me!” That’s usually immediately followed by “she’s been there!” The certainty that you are the one they’ve been waiting for, the one who has the missing pieces of the puzzle, has them stampeding to opt in. Some of the emotional states they might experience at this point: Alert Alive Optimistic Excited Anxious Delighted Hopeful 2. Build A Relationship It’s a great feeling when you start to get feedback that they feel like this: But your job is far from over, once you’ve got them to opt in – in fact, it hasn’t even started! Now comes the most crucial part – the one that determines whether or not they’re going to be thrilled with your magic waterslide – or annoyed, disappointed (or even indifferent). (In which case, watch how fast they jump off.) Building the relationship is where all the work you did in planning and preparation will really pay off. No Fluff Reports - http://nofluffreports.com Page 9 Quick Start Guide To Sales Funnels 3. Nurture The Relationship They’ve bought a product from you – but here’s no time to breathe a sigh of satisfaction. You should be too busy continuing to provide them with meaningful contact, valuable content and more offers – both paid and free. No matter how sincere you are, a Sales Funnel will definitely provides a structured way to enhance this process significantly. 5. The Metamorphosis It may be a little fanciful, but think of a caterpillar. It goes through its cocoon stage and emerges as a fully-fledged butterfly, with wings of its own, able to fly away. A subscriber who has made it all the way through your Sales Funnel should emerge the same way. Encouraged by the small successes your high quality content and low cost report helps them achieve in their hobby, personal life or business (depending on what you sell), they buy your higher end products. They join your membership site. Perhaps they become enthusiastic affiliates, and help you sell. They join your mastermind group. Eventually, if you’ve pre-qualified subscribers with the money to spend, they sign up for one-on-one coaching. No Fluff Reports - http://nofluffreports.com Page 10 Quick Start Guide To Sales Funnels If what you’re selling relates to internet marketing services or products, be prepared for a select few to approach you and suggest joint ventures – ones that will benefit both of you. These quality customers have given you excellent, sales-inducing testimonials along the way – and now it’s your turn to reciprocate, if it works out for both of you. And if you’re sitting there thinking, “I’m too new. Planning all that stuff is way too advanced for me – I’ll be happy if I make a few sales” – relax. We’ve all been there. And the big helpful secret I can tell you, with unhesitating certainty? Work sincerely and smartly, and you’ll learn along the way. It won’t seem so hard, if you focus on moving forward one step at a time, setting smaller “interim” goals for yourself. But what may help more than anything in setting goals and providing a clear picture of where you’re headed – and what you need to do – is using a Sales Funnel. It’s not hard to use – in fact it will make your marketing life easier! And it will get you much faster to the point where you’re bringing in the ideal income you’ve decided you need. So here is a diagram. Not of how you need to do things – that’s a process you’ll be working on for a while. This is just a diagram of what you need to know about your ultimate ideal sales “map”. It details the steps you will want to be taking and set in place to launch a strong Marketing Campaign. No Fluff Reports - http://nofluffreports.com Page 11 Quick Start Guide To Sales Funnels A natural part of your Sales Funnel will be watching some customers bow out early. Don’t panic when this happens – just observe and analyze. Disqualification often has nothing to do with the quality of your products or any communication mishandling on your part. It may be a result of factors outside your control – such as the customer just not being able to afford a higher end product right now; or already being a member of a different membership site. No Fluff Reports - http://nofluffreports.com Page 12 Quick Start Guide To Sales Funnels That’s why it’s absolutely vital for you to spend adequate time on identifying who your ideal visitor would be – before they even land on your site. (And perhaps provide migration options for those who leave.) Always remember, the focus should never be on sales, sales, sales… but on the relationship – sometimes it is better to sacrifice the sale, to keep a good customer. That’s what you do at the “front end” (the wide part) of your Sales Funnel. You provide “free” products, trial memberships and other demonstrations of your value (or pay your affiliates high commission rates) to build trust and attract new subscribers towards your high end and residual offers. 5 Steps Towards A Successful Sales Funnel It is important to remember that not every sales model you create has to follow every single step in the sales model diagram on the previous page. The diagram is a only a guide. But you need to be aware of your options, so you don’t leave the money sitting on the counter. And knowing how to create a Sales Funnel is a proven way to ensure this doesn’t happen. No Fluff Reports - http://nofluffreports.com Page 13 Quick Start Guide To Sales Funnels To run over the steps you need to take: Create interest (by measuring interest and matching your content to the need) Ask yourself some hard questions. Is it worthwhile developing this particular Sales Funnel? Will you and your customer both profit, if you go ahead and meet this need? Build a relationship with your subscriber, a “dialogue” that leads him to buy Don’t let your subscribers get “stuck” in your Sales Funnel. Be vigilant – watch to see if there are any weak spots slowing their progress through and remove obstacles Don’t get stuck yourself – don’t obsess over one stage, but keep the “big picture” always in mind. Even when you’re new to the Sales Funnel process, making sure you’re staying on target doesn’t have to initially involve the complex sales pipeline skills that top gurus learn to develop. The good news is, the simple formula I’m about to suggest is easy. My tried-and-true secret formula? Always focus on providing value that over delivers. Make building that relationship with your customer more important than calculating ratios and profits – and the profits will follow. No Fluff Reports - http://nofluffreports.com Page 14 Quick Start Guide To Sales Funnels Especially if you don’t neglect using your Sales Funnel! Wait! Before You Go. . . Sales Funnel Strategies How To Work Your Sales Funnel For Bigger Profits Discover how to create a powerful plan of action and work your sales funnel for bigger profits with my 40+ page guide! You’ll discover: Know what to do when a customer "leaks" out of your funnel Discover 8 vital progressions every successful Sales Funnel has to make Learn the single most important "rule" you must factor in to create an organically flowing Sales Funnel Keep in mind 6 crucial factors you must consider, when setting up your Sales Funnel flow Use 5 powerful strategies for tripling your affiliates traffic leads (and your affiliates will love you for this!) Teach you the "Golden Rule" of planning you probably haven't heard No Fluff Reports - http://nofluffreports.com Page 15 Quick Start Guide To Sales Funnels much of (and the answer may actually surprise you!) Reveal the secret key function your Sales Funnel has to perform - and the hidden benefit this will give you The single most overlooked marketing strategy that could be your best friend - when you most need it The two opposing choices you must seriously consider if you discover your prize product is a "one trick pony" The powerful natural law that Euclid, Pythagoras and Da Vinci made use of The single most important thing you must ensure for your customers - whether they opt out or in 2 essential attributes every strong Sales Funnel must exhibit The single most powerful way to stop blockages in your Sales Funnel flow Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies No Fluff Reports - http://nofluffreports.com Page 16 Quick Start Guide To Sales Funnels Success Strategies for Marketing Your Online Business Offline If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." 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Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog Information Product Brainstorm - From Ideas To Creation It really is possible to create an information product empire. Getting started might be the hardest part, but my report: Information Product Brainstorm, will help you earn the title Information Marketer in record time. Grab a copy today, and you'll get your first product online quickly and easily. Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation Passive Income Blueprint - Strategies For Earning Big With Info Products Once you make the decision to start an information marketing business and a passive income stream there are a number of questions you’ll want to answer. You’ll want to choose and research a profitable niche – one you’re interested and/or passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first information product. You need a plan …a blueprint! Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don’t miss this chance to learn and grow your business with the power of content. Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! 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Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably. Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the profits of your business. 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Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product No Fluff Reports - http://nofluffreports.com Page 19 Quick Start Guide To Sales Funnels StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important to use! If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers. Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. 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Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars %&/\´`^°|µ()=?1234567890 No Fluff Reports - http://nofluffreports.com Page 20
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