VIEWS: 21 PAGES: 16 CATEGORY: Sales & Marketing POSTED ON: 9/22/2012
Getting your local, offline businesses online is all the rage today. Seems like everyone with a computer is trying their hand at helping the local brick and mortar businesses build a website, connect on Facebook, and set up a Twitter account. While this is a fantastic business model, many online businesses are missing out. They're missing out on traffic, exposure, and profits, just because they spend all their time online! As strange as it might seem, there are millions of people who will never find your business, even though they're in your target market, simply because they either don't spend time online, or they lack the skills to use Google effectively. They're online time is limited to email and CNN, so unless you get in front of them, they'll never even know you exist.
Quick Tips For Marketing Your Business Offline You Do NOT Have the Right to Edit, Copy, Reprint, Resell this Report! You DO Have the Right To Give Away this Report To Others Who May Benefit From It Share it With Others By: Giving it away to your blog readers Giving it away as a freebie to those who sign up for your mailing list Giving it away as a free bonus to your paid products Giving it away to members of your membership site as a free bonus Giving it away to your customers or clients as a gift Giving it away during a webinar as a learning tool ALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author. DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this report represents the views of the publisher as of the date of publication. The publisher reserves the rights to alter and update their opinions based on new conditions. This report is for informational purposes only. The author and the publisher do not accept any responsibilities for any liabilities resulting from the use of this information. While every attempt has been made to verify the information provided here, the author and the publisher cannot assume any responsibility for errors, inaccuracies or omissions. Any similarities with people or facts are unintentional. Page 2 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline Quick Tips For Marketing Your Business Offline About the author Eirik Vold started his first business with a partner in 1996 and sold it five years later for millions. He used some of the cash to start a second business, with services aimed for Media & IR Contacts, during a period of 3 years served more than one hundred thousands clients, and Eirik ultimately sold that business to a larger international media company. After working as a consultant and marketing strategist for small and medium businesses on four continents, Eirik realized his passion and talent was helping other entrepreneurs be super-successful (online & offline) and in 2005 coined the term Marketing Coaching to describe his work. Internationally recognized as a business advisor and author, Eirik has worked with thousands of small and medium businesses whose names you’ll never know, but whose entrepreneurial owners have pocketed a substantial sum in increased income and proceeds from sales. (50% year over year client growth is typical, and 100% sales increases are not uncommon) Thousands more have read Eirik’s publications, cources and reports, including his wildly successful website nofluffreports.com. “No Fluff Reports” has hot little reports with topics and some of the best strategies for marketing your business online as well as offline, to make more profits and serve your customers better. These reports is a must read for anyone in the "biz". Page 3 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline If you've ever told yourself that marketing your online business offline doesn't apply in your case, you may be missing opportunities to: o Mine untapped sources of really targeted traffic o Make important local networking connections o Become the "go-to" person in your community - with very little local competition - compared to online, where your competition can be in the millions. o Increase your authority status Even if you're positive that offline promotion is not for you, check out these 27 tips you can put in place straight away -- then in a month or two, take stock and see if you're noticing a difference in your sales and exposure. 23 Quick Tips to Use Right Away 1. Make sure your blog or website URL is prominently displayed on all your offline stationery, including your: o Business card o Letterhead o Envelopes o Postcards o Brochures o Gift Certificates o Invoices o Receipts Page 4 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline 2. Give away promotional items with your website URL embedded onto them 3. Provide these same promotional items as prizes to local business networking conferences and meetings 4. Send out Press Releases linking back to your website, containing a story angle that is relevant both to your target market and local viewers, providing the two are the same. Be sure to put your link with the resource box information -- not in the body of your article. 5. Submit a proposal for a weekend workshop or evening course to your local community college's Continuing Education department -- as well as to your library. Your website and online business will give you credibility. Many community colleges are eager for experts to pad out their continuing education programs. 6. Volunteer at community events. You can participate in a variety of ways, so you're sure to find one that feels comfortable. Plant trees or assemble food baskets wearing your URL-imprinted t-shirt. Donate prizes. Teach a short mini- workshop for free. 7. Sponsor a local team or event. And if you're budget is too small for that, sponsor a participant in a community event (e.g. a runner in the annual Terry Fox run). 8. Run a contest. (Check local regulations.) 9. Create a Contra. Call the advertising manager of your local community newspaper and ask if he would be interested in a "contra" where you supply goods for a contest they can run; they get the glory and give you free advertising. If you're nervous about doing this, remember that your local community paper will know more about this phenomenon than you -- it's been a time-honored tradition between newspapers and local businesses for decades. 10. Offer a contra to your local radio station. Contact their advertising manager and suggest swapping free advertising for a prize you're willing to donate. (Make sure the prize is something that will cost you less than the cost of radio advertising, however!) Page 5 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline 11. Offer to guest on your local radio station. Let them know why you'd be the perfect guest for their listeners. 12. Offer to guest on a local TV station show (especially if you have something that's better shown than explained. 13. Propose writing a column for your local newspaper -- particularly if yours is a business that can provide relevant service. 14. Use your vehicle as a billboard. If your company name and phone number is already on your car or truck, add your website URL too. If you don't want your company name and contact information actually painted right onto your vehicle body, there are magnetic signs you can have made (this is an especially good strategy if your car's color doesn't fit in with your website brand colors.) 15. Make sure your URL is easy to remember -- especially if you are promoting it by having it on the side or back of your vehicle. People who are left-turning behind you at the advanced green may be capable of remembering "10TaxTips.com"... but I guarantee they won't remember "sylvanassalesservices.biz"! 16. Donate a bench. Contact your town offices and see if you can donate a bench with your company name (and URL) on it, if your town doesn't already have a program where you can buy advertising space on a bench. Provide it in a prominent place your target customer will most likely frequent -- a bus stop, if seniors are your target market: A park boardwalk, if roller bladers are more -- no pun intended -- your speed. In a dog walking area, if pet owners are your target market, etc. 17. Have an offline promotion plan for the whole year. Don't just focus on one form of offline contact -- plan new ways to keep your URL fresh in people's attention spans the whole year round. 18. Think seasonally. Decide how you can tie in offline promotion to local, seasonal trends. For example, if you're in maple syrup country, sponsor or put on a pancake breakfast and have your staff or volunteers, if you're a one-person business wear t-shirts displaying your URL or have your URL printed on all your paper cups. Page 6 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline 19. Give out samples -- with a coupon. One of the biggest advantages of offline contact: It allows your target audience to touch, taste, feel and experience your products, first hand. If you do have a physical product such as maple syrup, give them a "taste" at public events -- supply the syrup for that church event, complete with your URL stamped on the containers. Offer samples at local farmer's markets -- and even if they buy your actual product, hand out at the same time a coupon to be redeemed "next time" they visit your URL and sign up for your mailing list! 20. Offer free workshops. You don't have to wait for a community college to take you up on a proposal: Host it yourself! It doesn't matter whether you own a local plant nursery and offer Saturday classes on "How to Dig Your Garden without Hurting Your Back" or your business is strictly online. Be creative, and make it happen. (One VA I know hosted a paid "Business Brainstorming for Women" class, right in her home; promoted it through the local government self- employment program -- and collected three valuable new customers that way, as well as having a new network of people added to her list.) The only "trick"? Make your participants sign up online. 21. Omit your phone number. This is a risky ploy not to be used without careful thought, but if contacting you by telephone would actually be counter-productive to your business operation or profits, you might want to consider dropping your telephone number from handouts (either permanently or for particular events) and making your easy-to-remember URL the only way to contact you. (Be aware also that not providing a phone number can decrease local credibility: The ideal IS to make both available!) 22. Include local, geographic keywords in your site META data and site keywords. People looking for a Virtual Assistant they can actually meet with will be far more able to quickly find you! 23. Target and research your audience or recipients, when implementing any of the above practices. Don't assume they'll be the same people who usually buy from you online. Page 7 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline Research what your local customers want (especially if they don't normally shop or hang out online) -- then provide them with a big enough incentive to visit your URL anyway. Research organizations you're targeting to see what they need for their customers, users or audience -- then show them how you can provide it. Creative Thinking 101: The "Extra Step" Take the case of a local business owner who realized that even the most un-tech-savvy people had got into the habit of responding online to cash receipt survey URLs put out by big companies like Staples and Home Depot. His employees handed out "free tickets" at a local sporting event duplicating the visual format of these cash receipt survey invitations -- with a step. His free tickets promised prizes with 1-5 odds of winning for the first hundred respondents. In addition to three "big" cash prizes (the top one was $250), they gave out promotional items already in stock to meet that 1 in 5 promise. He reported doubling his business that year, linking it back to the survey "ticket" promotion. Notice also he did five things that greatly increased the effectiveness of his promotion: o He observed and researched the habits of the group he wanted to target -- those in his niche who did not habitually shop online, finding out about a stress-free place where they hung out (the sporting event) o He delivered his information in a format they were comfortable with (the "cash receipt" formula) o He upped the incentive to participate (the 1-in-5 odds of winning) o He created a sense of urgency to participate (the first hundred participants only were guaranteed 1-in-5 odds) o He delivered on his promise Page 8 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline There's absolutely no reason why any online business owner -- no matter how small their business -- can't achieve similar results. All it takes is observation and a smidgen of creative thinking. To get your brain going, ask yourself the following six questions: 1. "What is in it for my local customer, if she visits my site? Why will this be a good thing for her?" 2. "What is the biggest barrier that prevents her from doing this?" 3. "What can I offer or do now, to help her overcome that block? 4. "How can I up my incentive even more?" 5. "Have I included the principles of exclusivity and urgency?" 6. "Is my call to action strong enough and clear enough?" Page 9 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline 3 Most Common Offline Promotion Mistakes The three mistakes most commonly -- and fatally -- made by those wishing to drive an offline audience to their websites? o Rushing into it without proper research, interaction and thought o Doing something that's easy for them -- not for their target market o Relying on others for ideas and strategies as a substitute for your own research, thought and interaction Social Marketing and Your Online Business We've spoken mostly about driving your target market to your online site: You can also use your online presence to encourage local customers to contact you offline. Sometimes being able to connect with you offline provides the biggest incentive for dealing with you in a professional relationship online. (Case in point: The VA mentioned in example #22, who got the "job" because the company contracting her services realized she was local and could attend vital on-location team meetings.) An ideal way to geo-target offline customers is through social media. Take Facebook, for example. One of the hottest new trends this year is geo-targeting. Facebook automatically detects the exact physical location its users are operating from - - and serves up ads and events they can reach in person. Facebook gives great prominence to localized events and keywords. Besides, if people can attend your workshops or meet you at the local food bank drive, they retain a much stronger memory of you. They "know" you -- and that boosts trust. The important thing to remember lies in realizing that "offline" and "online" promotion are not only two halves of a whole, they are interchangeable. Offline promotion can net you online business; online promotion can bring you valuable, new, local customers. Page 10 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline And just as you can tailor your online presence, you can also tailor your offline promotion to match: o Your personality, strengths and skills o Your ideal target customer o Your business I hope these 23 quick tips have provided some inspiration and incentive to promoting your online business offline too. The rewards can be well worth the effort of stretching outside of your comfort zone. Here's to your successful promotion -- both online and off! Eirik Vold P.S. If you're ready to go offline in a big way, be sure to grab a copy of my new report, "Success Strategies for Marketing Your Online Business Offline." It covers everything you need to get started with offline marketing, no matter what business you're in. Page 11 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline "Grow Your Customer Base, Your Business, and Your Profits through Offline Promotions" This quick-read, lay-it-on-the-line Special Report will help you easily understand and implement offline marketing into your business. It covers things like: How to give away your knowledge - and grow your business because of it. How to master the art of positive self-talk - to help you get over the anxiety that keeps you from reaching out to offline clients. Research tips - to help you identify your ideal client, discover how to reach her, and close the sale. Five offline ideas that work in every niche - plus expert tips to help you overcome objectives and position yourself as a leader in your industry. A step-by-step plan for writing press release - these critical marketing tools can provide valuable (and FREE) advertising, but get the format or content wrong, an you'll only be ignored. And so much more! If that sounds good... Click here to check it out for yourself today http://nofluffreports.com/success-strategies-for-marketing-your-online-business-offline .:,;-_!"'#+~*@§$ Page 12 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline Breakout SEO - Powerful Strategies That Get YOU Organic Traffic Search Engine Optimization is an important part of growing a successful business. “Breakout SEO – Powerful Strategies That Get YOU Organic Traffic” takes the guesswork out and shows you how to get the job done for serious results. Click here to check it out for yourself today http://nofluffreports.com/powerful-seo-strategies-that-get-you-organic-traffic Link Building Battle Plan Speaking of saving precious time, I’m a big fan of shortcuts. Why re-invent the wheel and research facts I’ve already spent weeks putting together? Just download the complete battle plan today! Click here to check it out for yourself today http://nofluffreports.com/link-building-battle-plan Keyword Treasury - Discover The Hidden Gold In Your Keywords Want to know even more about conducting keyword research and using keywords to build a sustainable, profitable online business? Be sure to grab a copy of Keyword Treasury today. It's packed full of valuable information about researching and using keywords, including the five places your keywords must appear if you want your site to rank well. Click here to check it out for yourself today http://nofluffreports.com/keyword-treasury-discover-the-hidden-gold-in-your-keywords Business Advertising in a Social Media World If you need more information – instantly – on exactly what services each Social Media platform offers, you can find mini-reviews on 18 of the most popular in my Special Report. Click here to check it out for yourself today http://nofluffreports.com/business-advertising-in-a-social-media-world Business Blogger’s Manual - How To Increase Your Business Income… The Business Blogger’s Manual: “How To Increase Your Business Income With A Blog” is a 20 page informative report that will get you blogging, or improve what you are already doing with your blog. This report is designed to help you increase the bottom line of your business. It helps you by showing you exactly what you need to do to get you blog of the ground the right way. Everything you need to know is packed into this report that was created to help your blog attract quality traffic. You may not have another chance to grab a report this valuable. Click here to check it out for yourself today http://nofluffreports.com/business-bloggers-manual-how-to-increase-your-business-income-with-a-blog Page 13 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline Information Product Brainstorm - From Ideas To Creation It really is possible to create an information product empire. Getting started might be the hardest part, but my report: Information Product Brainstorm, will help you earn the title Information Marketer in record time. Grab a copy today, and you'll get your first product online quickly and easily. Click here to check it out for yourself today http://nofluffreports.com/information-product-brainstorm-from-ideas-to-creation Passive Income Blueprint - Strategies For Earning Big With Info Products Once you make the decision to start an information marketing business and a passive income stream there are a number of questions you’ll want to answer. You’ll want to choose and research a profitable niche – one you’re interested and/or passionate about. You’ll need to decide on the who’s, what’s, where’s, when’s and why’s of your first information product. You need a plan …a blueprint! Click here to check it out for yourself today http://nofluffreports.com/passive-income-blueprint-strategies-for-earning-big-with-information-products Marketing With Content If you want to learn how to create and market your business with content, this report is really a must read. It will help you learn how to use content to build your business for long-term success. If you want real results, marketing with content is the best way to get it. Grabbing this report is the best way to go to learn all you need to know to get your content marketing campaign started today. Don’t miss this chance to learn and grow your business with the power of content. Click here to check it out for yourself today http://nofluffreports.com/marketing-with-content Membership Sites Roadmap Not sure a membership site is right for you? Don't worry! A membership site can work in any niche from weight loss to real estate to gardening. Anything people want or need to learn about a topic, there's room for a membership site, because the truth is, people will pay for quality information. If you can fulfill that need, then you owe it to yourself to grab a copy of Membership Site Roadmap. Click here to check it out for yourself today http://nofluffreports.com/membership-sites-roadmap Niche Marketing - Busting the Saturation Myth Did you know that most new businesses fail? Don’t be a statistic. Do your research, find a great niche, and in no time at all you’ll be one of those marketers who only work a few hours a day. Go get your copy of “Niche Marketing: Busting the Saturation Myth” and get started right away. Click here to check it out for yourself today http://nofluffreports.com/niche-marketing-busting-the-saturation-myth Online Membership Site Manual So many people are looking for ways to either start their own online business or increase the profits of their current Internet business. One way to create more money for you is to start a membership website. The benefits of owning a membership site are numerous. If you're looking for a way to increase your online business profits or even start your very first business on the web, I recommend you take a look at this in-depth report all about membership sites. You'll learn what they are, how they work and even get ideas for starting your own quickly and affordably. Click here to check it out for yourself today http://nofluffreports.com/online-membership-site-manual Page 14 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline The Essential Guide To Outsourcing Online You can't afford not to look at how outsourcing can have a positive impact on the profits of your business. So, hurry over and get your copy of this informative and business changing report right now. You'll learn how to quickly implement outsourcing in your business so you can start increasing your profits without wasting any precious time. Click here to check it out for yourself today http://nofluffreports.com/the-essential-guide-to-outsourcing-online Product Launch Wealth - How To Successfully Launch Your New Product Have Them Begging to Buy Your Info Product. Info product creators everywhere are missing out on something by quickly throwing together a product and sales avenue online. They're missing out on a whole lot of money that COULD be in their pocket if they would just do one thing before they rush to get their product up and selling. With info products, it's all about the pre-launch! You've got to get your prospects excited about what you're going to offer. Make them really anticipate the launch and want your product before it ever even hits the web. Click here to check it out for yourself today http://nofluffreports.com/product-launch-wealth-how-to-successfully-launch-your-new-info-product Sales Funnel Strategies Starting your online business with sales funnels is an important process. The best way to open the door to success is by starting at the beginning. “Sales Funnel Strategies: How to Work Your Sales Funnel for Bigger Profits” can walk you through the entire process, step by step to optimize every chance you have for success. You and your business deserve the very best in order to get your online venture running and profiting as quickly as possible. Why wait any longer? Click here to check it out for yourself today http://nofluffreports.com/sales-funnel-strategies StumbleUpon Unmasked In “StumbleUpon Unmasked”, I’ll be sharing not only simple yet effective strategies, but also some surprising statistics and facts about Facebook. Yes, I did say “Facebook”; and yes, it is still the # 1 social networking site – but that’s exactly *why* StumbleUpon is even more important to use! If you’re interested, take a look at all the other benefits my “StumbleUpon Unmasked” offers. Click here to check it out for yourself today http://nofluffreports.com/stumbleupon-unmasked Twitter Marketing Guide Using Twitter for marketing is cheap and effective. But in order to make the most of it, you need to know what Twitter users respond to. Check out my “Twitter Marketing Guide: How to Use Twitter as a Marketing Tool” today, and learn how you can “tweet” your way to success! Click here to check it out for yourself today http://nofluffreports.com/twitter-marketing-guide Upsell Profit Tactics You can use the information provided in my report; Upsell Profit Tactics, and start using what you learn right away to start making more money. This is not something that you want to miss out on. It is a great ebook waiting for you to grab it, read it, learn, and grow your business as a result. Click here to check it out for yourself today http://nofluffreports.com/upsell-profit-tactics Page 15 No Fluff Reports - http://nofluffreports.com Quick Tips For Marketing Your Business Offline YouTube Marketing Uncovered Many tips you can really use and implement – even if video marketing is brand new to you. Put all tips together, and you’ve got something more useful than a step-by-step manual that’s out of date the moment you download it: You’ve got a report that quickly teaches you how to adapt even as YouTube changes itself – because it focuses on universal techniques that always work, as well as YouTube specifics that don’t change. Click here to check it out for yourself today http://nofluffreports.com/youtube-marketing-uncovered How To Host Successful Money Making Webinars Are you dreaming of building a responsive, profitable list? Are you looking for another way to connect with your target market while establishing your expertise in your niche? Do you want to give your potential customers a way to learn about you and your products or services in real time on an interactive platform? Webinars are the answer you've been searching for. Click here to check it out for yourself today http://nofluffreports.com/how-to-host-successful-money-making-webinars %&/\´`^°|µ()=?1234567890 Page 16 No Fluff Reports - http://nofluffreports.com
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