Midtown Miami & Tui Lifestyle Launch Exclusive SoHo Midtown Collection for
08/6/12 7:36 PM
MIAMI (July 25, 2012) – With just a turn of a key, Midtown Miami is introducing a true
metropolitan vibe to residences as the “SoHo of the South,” with the launch of Tui Lifestyle’s
new SoHo Midtown Collection. Through this unique partnership, buyers of residences at 2
Midtown are offered a turnkey design package exclusive to the 56-acre, mixed-use arts
neighborhood in Miami.
Satisfying the demand for modern-day living with expediency in all things, the SoHo Midtown
Collection provides a design solution with more than 135 luxurious interior pieces that will
transform a residence into a fully-furnished haven in as little as 72 hours. The collection
includes an array of furnishings, decorative accessories, a flat screen television, tableware,
cookware, kitchen accessories and utensils, and plush luxury bedding, among other items that
cater to buyers desiring a “ready to live” home without lifting a finger.
The new Collection expands on Tui Lifestyle’s brand, incorporating for the first time ever giclee
prints by contemporary artist and abstract expressionist Anthony Liggins, whose work is found
in major art galleries and in over 700 public and private collections from New York and Miami
to Istanbul and the South of France.
The SoHo Midtown Collection is exclusively available to 2 Midtown residents with pricing
starting from $19,990. 2 Midtown, offering buyers the ideal combination of New York City-like
conveniences in a neighborhood infused with art and culture, is comprised of one, two- and
three-bedroom condominiums, lofts and live/work units ranging from 1,242 to 3,730 square
feet, with prices starting at $383,900.
“Our partnership with Tui Lifestyle allows us to provide residents with an added level of
convenience and the highest quality of design with this Collection,” said Edgardo Defortuna,
president and CEO of Fortune International, the sales and marketing firm for 2 Midtown. “This
easily allows condo owners to simply streamline their interior and enjoy the lifestyle of their
unit with immediate appeal and easy access to luxury.”
Designed by renowned urbanist Zyscovich Architects, the 337-unit 2 Midtown tower soars 29
stories and offers a diverse architectural palette of contemporary interiors that appeal to all
buyers. Midtown Miami’s amenities enhance the vibrant destination, where residents enjoy a
wide selection of nearly 60 boutiques, retail stores, popular restaurants and casual eateries
with outdoor seating and art galleries, all located within steps from their front doors.
Centrally located near downtown, Midtown Miami is within blocks of the Wynwood and
Design Districts, which house ultra-luxury retailers and art galleries. The neighborhood is also
less than five minutes from Miami Beach and is in close proximity to I-95, offering direct
access to the port, airport and major entertainment venues.
The 2 Midtown Sales Center, located at 3449 NE 1st Avenue, Unit #L-35, is open Monday
through Friday from 10 a.m. to 6 p.m., and Saturday and Sunday from 11 a.m. to 5 p.m. For
more information, call (305) 777-3520 or visit www.midtownmiamiresidences.com. Join us on
Facebook at www.facebook.com/midtownmiamiresidences or follow us on Twitter at
About Midtown Miami
Midtown Miami is a $2.3 billion lifestyle neighborhood located in Miami. At the heart is the
residential tower of 2 Midtown, offering superior features, ground-floor retail and an ambience
that celebrates all of the amenities and conveniences of city life within an intimate, yet bustling
art and culturally-enriched community. Residents can enjoy impeccable weather and sweeping
ocean and city views, relax, eat or stroll through boutiques within feet from their front doors,
and experience Miami’s urban core. Midtown Miami features approximately 1,000 residences
within high-rise towers, mid-rises and a mews, with sidewalks meandering through the
neighborhood’s shops, restaurants and residences.
About Tui Lifestyle
Tui Lifestyle is a successful and dynamic company; a proven leader in modern style luxury
living. The company opened in 2008 with the simple mission of providing sophisticated design,
the highest quality designer furniture at affordable prices combined with turn-key options and
“white glove” delivery/installation in as little as 72 hours. Tui Lifestyle has expanded nationally
with seven strategic locations around the United States and Canada. At Tui Lifestyle, you never
have to wait weeks for luxury furniture with our vast “in-stock” inventory.
About Fortune International
Founded by Edgardo Defortuna, Fortune International has raised the bar in high-end real estate
throughout South Florida since 1983. In its brokerage division, Fortune boasts more than 1000
realtors and 11 offices from Key Biscayne to Weston, and numerous international affiliates. In
addition, Fortune International is the developer’s choice for exclusive on-site sales, having
represented some of South Florida’s most successful projects with thousands of sales to date.
The name Fortune International is synonymous with excellence and an unwavering commitment
to quality and customer service in the world of luxury real estate. www.fortune-network.com.
Visit MidtownMiamiResidences.com for more info