Simple Facts About A Lead Generation Website Explained

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What is a Lead Generation Website?

A lead generation website is one that encourages a visitor to make an investigation or opt in to get
more information about products and services.

Consideration should invariably be given to the program you use to generate emails when building
a lead generation website.



Lead Generation Website Autoresponder

There are many wonderful companies which will handle all your mails, eg Aweber and
GetResponse, and these programs can be built to send out a sequence of pre-written messages
as quickly as someone signs up. In most situations you can choose to need a double opt-in
process to help protect you and your prospects from getting penalized due to spam complaints or
not.

I have found requiring prospects to confirm their request for some more information seriously
decreases the number of leads you'll eventually get.

You'll also wish to write your emails to provide quality content - not just selling spiel.

Think about it.

How long do you stay subscribed to an email list that offers nothing more than a pretentious sales
message every other day?

Consider the info you're going to ask for in your opt-in box. Folks are distrustful of giving out too
much info initially, at least get the subscriber's first name and their email address naturally, and
you could add a field to find out precisely what they are interested in.

As an example you may have a drop-down box that lists the products on your site, you may then
build lists and send important info about the product the subscriber has an interest in. So if you
have a dozen different products you could build 12 different lists, every one targeted to each
express product.

If you set up an autoresponder or any type of e-mail campaign, it's critical that your emails are
checked and checked again.
Many folks are not impressed by typos, and even more won't read an email that is a mile long.

Make your e-mails accurate and to the point, and written in short paragraphs, in easily digestible
lumps.

It will not take long to build your list to an important size and then you can start sending out
monthly newsletters informing your customers about any new products you have added.

Address your subscriber by his first name, not "dear subscriber" as is frequently seen, and write
your copy as if you're writing to a friend, don't blind subscribers with "get this" or "buy this", it turns
folks off.

The best way effect a sale is by helping people, by giving them topical info and anything free is
usually good, for example a Free electronic book, Free Boot Camp or Free Course like this one.

Make sure that everything you send your customer is applicable and of value.

If your "unsubscriber" list builds too fast, that may be a sure sign you are doing anything wrong,
though you'll always get some people that unsubscribe.




Your lead generation website is only a platform for your e-mail and autoresponder system. But you
will not be well placed to generate leads without using an auto responder. Take some time to
familiarize yourself with the system you choose and experiment to see what is best for you.

Don't send out a sales pitch to your customers too frequently. Be useful. Learn how to build
relations. Offer price and encourage collaboration and feedback.

The beauty of an effective auto-responder system is that it never sleeps!




Lead Generation Website

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Now You Can Multiply Profits AND Automate Your Business. Aweber's Email Marketing Software
makes it easy. Learn how they can do it for you, too. Click Here to Take A Free Test Drive Today!
==>>
http://jeffknowles.com/aweber

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