Is BlackBerry Falling? (A Review on
RIM’s Recent Undertakings)
By Francis T.
Back in the 2k years, Research In Motion’s favored fruits of labor was hailed as one of
the pioneering and best selling smartphones in the world. It has gained the utmost
favor of no other than the United States President, Barack Obama and was also
favored by lawyers, businessmen, entrepreneurs and politicians. This company that
started selling BlackBerry It was even listed as the largest and the leading company in
Canada, its home base. But news about the company’s gradual decline has creeped into
the grapevine pushing the tech giant into the helms of panic.
Looking back, BlackBerry was considered the number one smartphones for people in
the U.S. and the U.K. The said smartphone has caught the approval of people in the
middle and higher class whose jobs and lifestyles require them to have an effective
messaging facility and since the original makers of the BlackBerry are pretty much the
same market as they target, the product sold like hotcakes in the following years. It’s
mother seed RIM had been developing the BlackBerry phone line since 1996 and in
1999, they released the first BlackBerry device which is the first two-way pager made
commercially available in the world. The said pager was actually the origin of the brand
name after someone in the company noted that its keys looked like BlackBerry seeds
(this also explains the BlackBerry logo and the overall design of their smartphones).
From then on, RIM has championed selling BlackBerry.
Since then people all over the world ultimately gained Berry Thumbs from CrackBerry
addiction. Their worldwide Internet and messaging services have allowed Americans to
get two thirds less data transfer than any other smartphone while still providing all the
information they need. But despite all these, BlackBerry still lost the market shares to
Apple’s iPhone starting 2010.
A few years after, Blackberry seemed to be withering in the vines. The company now
accounts for only 3 percent of the smartphone sales worldwide. Its share price also
lagged 75 percent last year and it has been missing deadlines for their operating
system’s updates. In 2007, one of BlackBerry’s maker Mike Lazardis said that the
company is not at all impressed by the iPhone and that they are sure that the Steve Jobs’
Apple smartphone will not threaten the BlackBerry line. Five years after, Mike Lazardis
and co-executive Jim Balsillie stepped down from being co-chief executives, giving the
reigns to German executive Thorsten Heins.
Some experts believe that the rise of Apple’s iPhone began the gradual decline of
BlackBerry. One analyst claims that RIM may have forgotten who their customers
should be. Over the years RIM focused on winning over their customers who are mostly
corporations, not people. All the while, Apple has been focusing on building more
customer and fan cults, newer fads and better user experience. Now the media and the
tech world are awaiting if BlackBerry will continue losing in the sales competition or will
it rise to the occasion and succeed under a new
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