OTHER FORMS OF ADVERTISEMENT Wirtualna Polska

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Advertising Price-list of
Wirtualna Polska
APPLICABLE FROM 01.06.2007

Should you require additional information, please contact Advertising
Department of Wirtualna Polska S.A.

Warsaw Advertising Department
 tel. (022) 576 39 41
 fax (022) 576 39 59
 br@wp-sa.pl
 http://reklama.wp.pl
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Table of Contents

Table of Contents ........................................................................................................... 1
1. HOME PAGE – ONE-DAY CAMPAIGNS .............................................................. 2
2. WP MAIL .................................................................................................................. 4
3. WEBPARK ................................................................................................................ 4
5. SPIKPARK 250 ......................................................................................................... 4
6. FORMS OF ADVERTISEMENTS ........................................................................... 6
7. AD FORMS - DEFINITIONS ................................................................................... 8
7.1 Banner, Billboard and Advertising Box .............................................................. 8
7.2 WPDot ................................................................................................................. 8
7.3 Skyscraper ...................................................................................................... 9
7.4 Rectangle ........................................................................................................ 9
7.5 Expand advertisement .................................................................................... 9
7.6 POP- UP and POP-UNDER ........................................................................... 9
7.7 POP- UNDER MAX .................................................................................... 10
7.8 BRANDMARK ............................................................................................ 10
7.9 TOPLAYER ................................................................................................. 10
7.10 INTERSTITIAL ........................................................................................... 11
7.11 COMMERCIAL BREAK ............................................................................ 11
7.12 WATERMARK ........................................................................................... 11
7.13 SCROLL ADVERTISEMENT .................................................................... 11
7.14 SCROLLER ................................................................................................. 12
7.15 LINK CURSOR ........................................................................................... 12
7.16 FLYING CURSOR ...................................................................................... 12
7.17 FAVOURITE AD ........................................................................................ 12
7.18 CORNER PUMP-UP ................................................................................... 13
7.19 MULTISCREENING ................................................................................... 13
8. MEGA PRODUCTS ................................................................................................ 14
9. OTHER FORMS OF ADVERTISEMENT ............................................................. 15
9.1 VideoAd ...................................................................................................... 15
9.2 In-Stream VideoAd ..................................................................................... 15
9.3 In-Stream AudioAd ..................................................................................... 16
9.4 Wordlayer .................................................................................................... 16
9.5 Link positioning in web search results (sponsored link) .............................. 16
9.6 Creative attributed to chosen key words ...................................................... 17
9.7 Default query in search window on WP Home Page ................................... 17
9.8 Targeted advertisement ................................................................................ 18
9.9 E-CARDS..................................................................................................... 19
9.10 ADVERTORIAL ......................................................................................... 19
9.11 SPONSORED CHATS ................................................................................ 21
9.12 CHANNEL SPONSORING......................................................................... 21
9.13 MAILING .................................................................................................... 21
10. RANGE INCREASING PRODUCTS ................................................................... 23

The prices in the price-list are supplied in PLN 1
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

10.1 WP RANGE PACKS ...................................................................................... 23
10.2 PACKAGES OF PRODUCTS OF THE SAME THEMATICAL LINE .... 25
10.3 WPMax ............................................................................................................ 25
11. OFFICIAL RULES CONCERNING AWARDING DISCOUNTS ...................... 26
11.1 Discount bands for individual customers ..................................................... 26
11.2 Discount bands for advertising agencies and internet brokers ..................... 26
12. EXTRACT FROM THE SALES REGULATIONS .............................................. 27
12.1 ADDITIONAL FEES ...................................................................................... 27

1. HOME PAGE – ONE-DAY CAMPAIGNS

The Home Page is the most exclusive advertising spot of the portal, its ‘cover’ that guarantees the best
advertisement exposition, great range and effectiveness in generating users’ direct response.

Available forms of advertisement:

 Billboard 750x100 px / banner 468x60 px capping: 3xUU; PV: PLN 70,000 ;

 Double billboard 750x200 px capping: 3xUU; PV: PLN 100,000 ;

 Expand-billboard / banner capping: 3xUU; PV: PLN 85,000 ;

 Toplayer / brandmark capping: 1xUU + Billboard / banner capping: 3xUU; PV: PLN
100,000 ;

 Interstitial / Commercial break 1xUU + Billboard / banner Capping: 3xUU PV: PLN
95,000 ;

 XHTML capping: 1xUU + Billboard / banner Capping: 3xUU PV: PLN 120,000 ;

 Scroll Skyscraper 115x600 Capping: 1xUU + Billboard / banner Capping: 3xUU PV:
PLN 75,000 ;

 Two Scroll-skyscrapers 115x600 px Capping: 3xUU PV: PLN 95,000 ;

 Scroller Capping: 1xUU + Billboard / banner Capping: 3xUU PV: PLN 70,000 ;

 WP box 340x145 px 100% PV: PLN 90,000 ;

 WP box 340x145 px 3xUU PV: PLN 60,000 ;

 WP box 340x145 px 1xUU PV: PLN 40,000 ;

 WP box 340x145 px 100% except for the first display to UU PV: PLN 60,000 ;

 Mid box 420x150 px 100% PV: PLN 50,000 ;

 Mid box 420x150 px 100% together with other ad form PV: PLN 30,000 ;

 Corner pump-up 3xUU PV: PLN 75,000 ;

 Multiscreening/screening 1xUU + billboard/baner 3xUU PV: PLN 110,000 ;

 Multiscreening/screening 1xUU + doublebillboard 3xUU PV: PLN 140,000 ;

 Surround Ad (billboard + skyscraper on margins) 3xUU PV: PLN 95, 000 ;

 WPDot 115x115 px 3xUU PV: PLN 70, 000 ;

The prices in the price-list are supplied in PLN 2
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

 Ad Bar 770x30 px (gif) above the Shopping box PV: PLN 40, 000 ;

 Ad Bar 770x30 px (gif) above the foot note PV: PLN 40, 000 ;

 Ad Bar 420x20 px or 340x20 px (gif) above one of the theme boxes (Sport, Business,
Entertainment, Finance, WP recommends) PV: PLN 25, 000 .

The prices in the price-list are supplied in PLN 3
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

2. WP MAIL

Advertisement on the New Mail Page is sold as a complex offer that includes some elements of
sponsoring. The perfect exposition of the advertisement contents does not simultaneously worsen the
users’ convenience concerning the utilisation of their mail.

Available forms of advertisement:
 Home Page: Rectangle 300x250 px 20kb PV: PLN 100,000 /a month;
 Message following e-mail send: Box 520x250 px 30kb PV: PLN: 100,000 / a month;
 Logout: Box 520x250 px 30kb PV: PLN: 100,000 / a month;
 Sites with mail applets: bottom box 590x145 30 kB PV: PLN 120,000 / a month.

3. WEBPARK

The advertisement on WebPark channel is sold for the period of time In form sof flat fee, which means
that advertisement is visible during the whole listing period of the campaign.

Available forms of advertisting:

 Box 160x150 px; 100% PV (day/week/month): 5,000 PLN / 25,000 PLN / 85,000 PLN
 Skyscraper 160x600 100% PV (day/week/month): 10,000 PLN / 50,000 PLN / 170,000 PLN
 Brandmark 1xUU 100% PV (day/week/month): 10,000 PLN / 50,000 PLN / 170,000 PLN
 Other forms of advertisement – availability and price are determined individually

4. SPIK

The advertisement on SPIK is sold for a specific period of time.

Available forms of advertising:

Pop-up 336x280 px; Capping: x1 to each logged in user of the communicator every 24 hours: 2,500 per
day

Window 640x480 px directly displaying the client’s website; Capping: x1 to each logged in user of the
communicator every 24 hours: 7,000 per day

Advertisement in SPIK’s bookmark; Capping: x1 to each logged in user of the communicator every 24
hours: 2,500 per day

5. SPIKPARK 250

The advertisement on SPIK and WEBPARK channel.

Available forms of advertising:

Pop-up 336x280 px; Capping: x1 to each logged in user of the communicator every 24 hours: PLN 5,000
per day

Window 640x480 px directly displaying the client’s website; Capping: x1 to each logged in user of the
communicator every 24 hours: PLN 8,000 per day

The prices in the price-list are supplied in PLN 4
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Advertisement in SPIK’s bookmark; Capping: x1 to each logged in user of the communicator every 24
hours: PLN 25,000 per day

The prices in the price-list are supplied in PLN 5
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

6. FORMS OF ADVERTISEMENTS

Price per 1,000 impressions

Channels

Commercial Break
Double-billboard

POP-under-Max
Box up to 15 kb
Box up to 5 kb

Skyscraper

Brandmark
Pop-Under
Rectangle

Interstitial
Top layer
Billboard

POP-up
Scroller
Banner

Banner

WPDot
Banks
Pension
Finance
Funds
Stock
Exchange
Directory:
1st price threshold

Business and
Economist
Secondary
School n/a PLN 75 net PLN 100 net PLN 150 net PLN 200 net PLN 225 net PLN 300 net
Graduate
Military
Modern
Company
Taxes
Insurance
Shopping
Find Investor
WPtv Business
Children
Telephones,
Rings
Encyclopaedia
Extrema
Computers
Media
2nd price threshold

Photo
Motosports
Man
n/a PLN 60 net PLN 80 net PLN 120 net PLN 160 net PLN 180 net PLN 240 net
Job
Tourism
News
Seasonal
Services
(Easter, St.
Valentine’s,
etc.)
Woman
WPtv Info
Auctions
3rd price threshold

Weblog
Chat PLN 15 net PLN 30 net PLN 40 net PLN 60 net PLN 80 net PLN 90 net PLN 120 net
Film
Online Games
Horoscope
Game Empire
(Games)

The prices in the price-list are supplied in PLN 6
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Telephones
Clubbing
Books
MP3.wp.pl
Music
Weather
TV
Erotica
Dates
Sports
Sports
(Formula One,
Champions
League, Extra
Class)
Stars
Your IP
WPtv ROS
WPtv
Entertainment
WPtv Erotica
E-Cards
Directory: E-
commerce,
Computers
and Internet,
Medicine and
Health,
Motorsports,
Music,
4th price threshold

Entertainment,
Sports
Tourism
PLN 7,50 net PLN 15 net PLN 20 net PLN 30 net PLN 40 net PLN 60 net
PLN 45 net

Webpark
WP Mail
Search
Home Page PLN 18,75 net PLN 37,5 net PLN 50 net PLN 75 net PLN 100 net PLN 112,50 net PLN 150 net
WP.PL
ROS (Run-on- PLN 4,50 net PLN 9 net PLN 12 net PLN 18 net PLN 24 net PLN 27 net PLN 36 net
All WP site)

The prices in the price-list are supplied in PLN 7
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

7. AD FORMS - DEFINITIONS

7.1 Banner, Billboard and Advertising Box

Banner and billboard are graphical elements displayed on the top of the site, centrally above the web-
site’s content.

Technical requirements:

Banner:

 Size: 468 x 60 pixels;

 Weight: up to 15 kB;

 File format: JPEG, GIF, FLASH, JavaScript

Billboard:

 Size: 750 x 100 pixels;

 Weight: up to 30 kB;

 File format: JPEG, GIF, FLASH , JavaScript.

Double-billboard:

 Size: 750 x 200 pixels;

 Weight: up to 40 kB;

 File format: JPEG, GIF, FLASH , JavaScript.

Advertising Box is an area in the right part of the site that includes text, links or graphical advertising
element.

Technical requirements:

 Size: max. 160 x 150 pixels

 Weight: up to 15 kB

 File format: JPEG, GIF, FLASH, JavaScript

7.2 WPDot

Animated advertisement in GIF or SWF format displayed beyond the content of the site (on the margin)
scrolling with the page scroll

Technical requirements:

The prices in the price-list are supplied in PLN 8
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

 Size: max. 125 x 125 pixels

 Weight: up to 10 kB

 File format: JPEG, GIF, FLASH, JavaScript

Price: 100% of billboard price in the given channel

7.3 Skyscraper

Graphical advertisement in a form of a vertical banner placed on the top of one of the side columns.

Technical requirements:
 size: 160x600 pixels
 weight: 30kB
 format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 150% of billboard price in the given channel

7.4 Rectangle

Graphical advertisement displayed in between the web page content, in a chosen WP channel.

Technical requirements:
 Size: 300 x 250 pixels
 Weight: max. 30kB
 File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 150% of billboard price in the given WP channel

7.5 Expand advertisement

Advertisement expanding to a larger size on mouse over. From its base size, it expands to a larger one
(a 468x60 banner expands to a 468x180 one). With mouse out of the banner, the advertisement reduces
itself to the original size.

Technical Requirements:
 Size:
banner: 468x60 pixels expandable to 468x180
billboard: 750x100 pixels expandable to 750x300
skyscraper: 160x600 pixels expandable to 320x600
rectangle: 300x250 pixels expandable to 400x400
 Weight: 40kB
 File format: JPEG, GIF, FLASH
Price: 150% of chosen advertisement price in the given WP channel

7.6 POP- UP and POP-UNDER

The prices in the price-list are supplied in PLN 9
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Graphical advertisement displayed in a separate window of a web browser when visiting the channel or
the web page.

Technical Requirements:
 Size: max. 336x280 pixels
 Weight: 30kB
 File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 200% of the billboard price in the given WP channel

7.7 POP- UNDER MAX

Graphical advertisement displayed in a separate window of a web browser when
visiting the service or the web page.

Technical Requirements:
 Size: 750x550 pixels
 Weight: 30kB
 File format: JPEG, GIF, FLASH, JavaScript, HTML
Price: 225% of the billboard price in the given WP channel

7.8 BRANDMARK

Graphical advertisement similar to Pop-up but is not limited by the window of a standard web browser. It
may take any shape within the given area. It must include an “X” close button.

Technical Requirements:
 Size: 336x280 pixels
 Weight: 30kB
 File format: JPEG, GIF, FLASH
Price: 225% of the billboard price in the given WP channel

7.9 TOPLAYER

Flash animation allowing sound effects and animations in unrestricted configurations. The length of the
projection of each of the parts and the frequency of projection to the user are set individually determined
on a case-by-case basis.

Technical Requirements:
 Weight: up to 40kB;
 Toplayers must include an “X” close button;
 Duration: 10 sec. maximum
Price: 225% of the billboard price in the given WP channel

The prices in the price-list are supplied in PLN 10
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

7.10 INTERSTITIAL

Full-screen Flash animation with sound effects allowed. The advertisement displays after the site has
been loaded or prior to this. Interstitials must include an “X” close button.

Technical Requirements:
 Duration: 10s maximum
 Weight: 40kB
 Price: 300% of the billboard price in a given channel

7.11 COMMERCIAL BREAK

Advertisement loaded with the given service’s headline in the initial phase. In the next phase,
commercial break disappears and the rest of the service loads.

Technical Requirements:
 Duration: 10s maximum
 Size: 750x450 pixels
 Weight: 40kB
Price:
 300% of the billboard price in the given channel.

7.12 WATERMARK

The wallpaper containing the customer’s logotype can be placed as a background for WP channels (i.e.
watermark). When viewing the given service, the users have a constant contact with the advertisement
being the background of the read texts, which guarantees its high effectiveness. The way of presentation
(single or multiple logotype, lean angle, size) is set individually determined on a case-by-case basis.
Clicking on the watermark does not take the users directly to the advertised channel.

Technical requirements
 Weight: 10kB
 format: Adobe Illustrator (.ai) or Encapsulated Postscript (.eps)
Price: Calculated on the average number of users visiting the channel, the time of emission and the rate
of projections per single user.

Wirtualna Polska must approve each emitted logotype and may decline the order for such advertisement
without supplying any justification.

7.13 SCROLL ADVERTISEMENT

Movable advertisement in .gif or .jpg format, which moves along with scrolling of the site. Therefore, the
advertisement always remains visible for the user visiting the channel no matter where he or she
currently is on the page. Scroll advertisement must include an “X” button which sets it back to the initial
position.

Technical requirements
 Analogical to utilised form of advertisement

Price: 150% of the chosen form of advertisement in the given channel

The prices in the price-list are supplied in PLN 11
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Disclaimer: Scroll Advertisement refers only to banner/billboard, skyscraper and box.

7.14 SCROLLER

Advertisement in the form of scrollbar displayed at the very bottom of the browser window. It may
contain predefined text, graphical, animated or even interactive elements. In spite of scrolling the page
by the user, the bar keeps its position.

Technical requirements:

 size: 30x100 pixels (may be wider but the advertisement copies itself and scrolls as the effect of
script’s operation – there is no need to insert these effects in a .swf file)
 Weight: 10kB
 File format: JPEG, GIF, SWF
Price: 150% of the billboard price in the given channel.

Optional parameters:

The scroller may hold upon the mouse over; it may change its speed rate or scrolling direction.

7.15 LINK CURSOR

Advertisement in the form of a little graphical element displayed next to the cursor upon the mouse over
active links on the webpage.

Technical requirements:
 size: max. 60x60 pixels
 Weight: 10kB
 format: JPEG, GIF, SWF
Price: 150% of the billboard price in the given channel.

7.16 FLYING CURSOR

Advertisement based on the DHTML format. It results in a logotype or other graphical form e.g. a
miniature of the advertised product adhered to the cursor. The object moves with the cursor on the page.

Technical requirements:
 size: max. 60x60 pixels
 Weight: 10kB
 format: JPEG, GIF
Price: 100% of the billboard price in the given channel.

7.17 FAVOURITE AD

Advertisement displayed in an additional web browser’s panel meant for search activities. The standard
size of the advertisement is equal to these of a skyscraper.

This form allows separating the advertisement from the channel’s content in a greater degree than in
case of other forms (i.e. equally to pop-under). This advertisement may be useful in case of such
channels as Erotica, where the advertiser, who wants to address a certain target group, may not be
interested in placing his advertisement in a particular environment.

The prices in the price-list are supplied in PLN 12
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

This advertisement is „immune” to pop-up killer settings present in most new versions of the web
browsers.

Technical requirements:
 Size: 160x600 pixels (the standard panel opens in a width of 180 pixels but may be manually
expanded by the user)
 Weight: 30kB
 File format: JPEG, GIF, Flash, HTML
Price: 200% of the billboard price in the given channel.

7.18 CORNER PUMP-UP

Advertisement in Flash format displayed in the right upper corner of the site the moment it loads. It
expand with mouse over. Corner pump-ups must include an “X” close button.

Technical requirements:
 Duration: 10 sec. maximum
 Weight: 30kB

7.19 MULTISCREENING

Advertisement which integrates the billboard slot and the channel’s margins with dynamically changed
animation.

Technical requirements:
 Weight: 30kB
Price: 300% of the billboard price in the given channel.

Additional remarks:
1. The term “ROS” (Run-On-Site, All-WP) in price-list means that the ordered set of advertisements
is emitted randomly on many WP channels without the possibility of choice of the place.

2. Clicking on the given advertisement (except for watermark) takes the user directly to the
advertised channel.

3. The number of displays and clicks on the advertisement are registered in statistics. The statistics
are available on-line, 24 hours a day.

4. There is a possibility that some channel may stop emitting selected forms of advertisement due to
technical difficulties, therefore you are asked to check for availability of these advertisements’ emissions
on the given channels.

5. Advertisements such as: pop-up, pop-under, pop-under max, brandmark, toplayer, interstitial may be
sold in companion to other static forms of advertisements. The price of the package: the price of the
given advertisement + 25% of the given static firm on the given channel.

6. All creative must comply with the technical requirements present in the technical specification under
the risk of rejection of the given advertisement.

The prices in the price-list are supplied in PLN 13
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

8. MEGA PRODUCTS

8.1 New ad forms in the channels adjusted to 1024x768 display properties
With the appearance of the WP channels adjusted to be viewed in 1024x768 px, new ad forms of
increased size and weight have been made available.

New ad forms and their technical requirements:

a. Mega-billboard
Size: 950x150 px
Weight: 40kB
PV: 150% of billboard price in a given channel

b. Mega-billboard expand/push
Size 950x150 px <-> 950x450 px
Weight: 50kB
PV: 200% of billboard price in a given channel

c. Double-mega-billboard
Size: 950x300 px
Weight: 50kB
PV: 300% of billboard price in a given channel

d. Mega-skyscraper (aka halfpage skyscraper) [right column]
Size: 300x600 px
Weight: 40kB
PV: 200% of billboard price in a given channel

e. Mega-box (aka halfpage box) [right column]
Size: 300x150 px
Weight: 20kB
PV: 100% of billboard price in a given channel

f. Double-mega-box [right column]
Size: 300x300 px
Weight: 30kB
PV: 150% of billboard price in a given channel

g. Mega-rectangle
Size: 450x250 px
Weight: 40kB
PV: 200% of billboard price in a given channel

h. Mega-surround ad (mega-billboard 950x150 px + mega-skyscraper 300x600 px)
PV: 300% 200% of billboard price in a given channel

The prices in the price-list are supplied in PLN 14
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

i. Full-mega-surround ad (mega-billboard 950x150 px + mega-skyscraper 300x600 px +
mega-rectangle 450x250 px)

PV: 400% of billboard price in a given channel

9. OTHER FORMS OF ADVERTISEMENT

9.1 VideoAd

Advertising video spot broadcast within the chosen advertisement. The ad is broadcast automatically
once the ad is loaded.

Technical requirements:
 Duration: 30 sec. maximum
 Weight: 750 kB

VideoAd may also be broadcast in one-day campaigns on the WP home page.
Price: The price of the given advertisement on the given channel
Price of video hosting PV: PLN 15 PLN per 1,000 impressions of ad.

9.2 In-Stream VideoAd

Advertising video spot broadcast prior to video news spots in Wydarzenia.wp.pl channel. The ad is
broadcast once it is loaded. Optionally, the regular billboard may be displayed in the window containing
the video spot.

Technical requirements:
 Duration: 8 sec. maximum
 Weight: 500 kB

Monthly fee Weekly fee One-day fee
In-Stream VideoAd PLN 100,000 net PLN 40,000 net PLN 10,000 net
In-Stream VideoAd PLN 150,000 net PLN 50,000 net PLN 12,500 net
(+billboard)
100% displays 100% displays 100% displays

The prices in the price-list are supplied in PLN 15
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

9.3 In-Stream AudioAd

Similarly to video ad, the audio ad (radio ad) broadcast prior to audio materials in the portal is available.

Technical requirements:

 Max. spot weight 100kB;
 Audio file should be delivered in the mp3 format; allowed preview frequencies 44,1 kHz, 22 kHz and
11 kHz;
 Audio ad should be either 8 or 15 seconds long; its length determines the emission price.

CPM 8 s CPM 15 s
(75% spot price 15s) base price
all-wp PLN 15 PLN 20
Channels: News,
PLN 37,50 PLN 50
Media
Channels: Sport,
PLN 22,50 PLN 30
Music, MP3

The price includes the bandwidth price for audio broadcast.

Additional costs:
- the emission of static advertisement simultaneously with an audio ad – 50% of a given ad form
(e.g. billboard, skyscraper depending on the technicalities of a given channel);
- additional fee for 100 kb surplus of audio ad – 20% of the price;
- adjusting client’s audio file to emission requirements (conversion to mp3 format, compression,
etc.) – PLN 500 for each audio file;
- Hour limitation – 10% of the price;
- Capping – included.

The ad may not exceed 15 seconds.

9.4 Wordlayer

The display of the broadcast on mouseover on the chosen words in the web-site’s content.
The ad connected with the specific phrase, or the word may be link, textual information,
image, Flash, etc.

Price: based on flat fee pricing model; estimated on the display time, and the selected
channels

9.5 Link positioning in web search results (sponsored link)

As the result of the agreement between NetSprint.pl Ltd., and Wirtualna Polska joint-stock company,
NetSprint.pl Ltd. offers its service in Sponsored Link (Payed Positionnig) presented on WP.PL channels
(search engine results, directory’s categories).

The prices in the price-list are supplied in PLN 16
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Positioning is a service which displays the advertised channel on the top of the search engine results on
over 120 popular Internet channels or in the selected category of the directory. The advertiser receives
an access to detailed statistics and a possibility of management of the campaign while it lasts.

Sponsored link impressions Price

1,000 PLN 50 net

WP and NetSprint consultants deliver help with selection of the optimal vocabulary and the estimation of
the selected words preparation, which helps calculate the display time of Sponsored Link.

Conditions:

The selected key-words must correspond to the activity profile of the company or the content of the
website.

The purchase of more than one position (for the given website) using the same keywords is not allowed.
Only first unoccupied (at the given moment) positions may be purchased.

9.6 Creative attributed to chosen key words

The given advertisement creative may only display in case of the keyword search. The price is
estimated on the basis of the number of the searches of the given keyword.

Ad impressions Price per billboard 1,000 impressions

1,000 PLN 50 net

Other ad creative could be attributed to keywords. The price is estimated on the basis of terms
explained in Chapter 5.

9.7 Default query in search window on WP Home Page

Each display of the WP Home Page results in a “default phrase” display in the search engine bar. It
constitutes a short advertising text “persuading” the user to commence search – e.g. “best mortgage”,
“cheapest winter holidays”, etc.

Clicking the “search” icon takes the user to the page with search results attributed to this query, where
the advertiser is granted the first exposed position. Additionally, purchase of the advertising banner
attributed to these key words is offered.

The advertisement is sold for the given time period. The maximum phrase length is 35 characters.

The service provided incorporates:

- registering an entry of advertiser’s site in WP directory (if it hasn’t existed there already);

- granting the advertiser’s link a first position in reference to a chosen phrase during the campaign
period;

The prices in the price-list are supplied in PLN 17
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

- placing the default phrase in search engine bar on WP Home Page during the whole campaign
period.

Price-list:

One-week emission – PLN 50,000 net,

24 hours of advertisement emission – PLN 10,000 net

Advertising banner attributed to a given phrase on the search page: +20% of campaign value.

9.8 Targeted advertisement

This advertisement is directed only to the registered users of Wirtualna Polska under the specific
targeting parameters. The number of times the advertisement displays to the user and the number of
clicks is registered in statistics. The statistics are available online 24/7.

1. Additional fee for each targeting criterion: +25%.
With an exception of targeting at chosen cities – additional fee of +50% is charged.
In case of choosing several criteria, the percentage aggregates.

Targeting parameters:

 gender
 age (any age interval),
 region (one or more current voivodeships),
 city (additional fee of 50 %),
 size of the city (village, up to 50 thousand., 50-100 thousand, 100-500 thousand, above 500
thousand),
 occupation (higher clerk / chief, freelance / specialist, entrepreneur / businessman, farmer,
physical worker, service supplier / administration / technician, housewife, student,
schoolboy/schoolgirl, retired, unemployed);
 branch (housing/architecture, distribution/logistics, education/scientific research,
banking/finance/insurance, gastronomy/accommodation/tourism/sport, retail and wholesale
trading, governmental institutions, connectivity/telecommunication/ media/arts and
culture/entertainment, medicine/health protection, production, accounting/auditing services
B2B/B2C, computer/Internet services, legal services/consulting);
 education (illiteracy, primary, technical, secondary, higher);
 fields of interest (household and family, business, computer games, computers and Internet,
arts and culture, music, film, books, motorsports, science and technology, politics, voyages,
sport, tourism, health)

2. Additional fee to one-off price in the chosen forms of advertisement:

a) Displaying advertisement in the selected time period +10%

b) Directing the advertisement at the users of a certain web browser only +10%

c) Directing the advertisement to the users of a particular operating system exclusively +10%

d) Limiting the number the advertisement displays to a user +15%

e) Fee for streaming (in case the advertisements broadcast from WP server) negotiated
individually

f) Displaying advertisement on the selected part of the channel + 30%

The prices in the price-list are supplied in PLN 18
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

g) Displaying creative in the given order + 10%

9.9 E-CARDS

E-cards created and delivered by the customer, placed on our WP Cards channel for at least a
month.

Technical requirements:
 Size: 400x300 or 300x400 pixels
 Weight: 100kB
 format: JPEG, GIF, FLASH
Price: PLN 2 000 net, PLN 2 440 gross per 5 cards for 30 days.

Additional promotion of sponsor’s cards:

- a card in Recommended section – PLN 2 000 net (2 440 gross) for a weeks’ exposition
- a card in Hit of the day section – PLN 2 000 net (2 440 gross) for a days’ exposition

9.10 ADVERTORIAL

Advertorial is an advertising article can be placed in any content-related channel of Wirtualna Polska;
on the condition that the channel allows such form of communication (e.g. WP Directory does not
include advertorials).

The standard version consists of the following:

- placing contents of advertorial (including images) on the WP server by registering it in the database
of articles of the selected channel. Maximum article’s weight is 50kB, including images.

- placing link to given article on a home page of the given channel for the whole period of
advertisement’s duration. The link can consist of no more than 64 characters (excluding spaces)

Advertorial can also be purchased in premium version, where the standard link on channel’s home page
is substituted by the title and the short version of the article. The maximum capacity of such a link is 256
characters and one image (e.g. image, customer’s logo). In premium version the maximum size of the
article including images is increased to 100kB.

Link to the article can also be placed in on WP Home Page. One day of emission costs PLN 3,000
net, PLN 8,000 net, PLN 10,000 net -- for textual link in ‘Specjalne’ section, graphical element in
‘Specjalne’ section, and textual link in ‘Polecamy’ box, respectively.

Each advertorial must be sent not later than 5 working days prior to its publication and be granted an
approval on the side of WP (both regarding the technical and meritoric issues) .

The time of emission equals 7 days.

Price:

Channels with an Channel with an Channel with an Channels with an
average number average number average number average number
of unique users of unique users of unique users of unique users
up to 20 k weekly ranging between ranging between ranging above
20 and 50 k 50 and 150 k 150 k weekly
unique users unique users
weekly weekly

The prices in the price-list are supplied in PLN 19
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Standard version
PLN 2,000 net PLN 2,500 net PLN 3,500 net PLN 5,000 PLN net
of advertorial

Premium version PLN 10,000 PLN
PLN 3,000 net PLN 4,000 net PLN 7,000 net
of advertorial net

Fee for additional
25kB of PLN 500 net PLN 500 net PLN 500 net PLN 500 net
advertorial

The prices in the price-list are supplied in PLN 20
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

9.11 SPONSORED CHATS

Sponsored chat with a guest invited by the customer can be broadcast on WP Chat channel. Earlier
booking of the date is essential. The chat is conducted in the textual form.

It is also possible to perform a “private” chat available only for the workers of the company - customer.
This chat is invisible from the outside and secured by passwords.

The content of the chat is stored in our archives for one month.

The chat can be broadcast only on WP channel or WP and customer’s channels simultaneously.

The following information must be supplied to the team before the chat is performed at least a
week in advance:

 image of the participant of the chat with a suggested signature (.jpg or .gif format)
 information for the chat preview (resume + optionally information about the sponsor – max
900 characters - ,txt or .doc format)
 20 questions about the chat meeting (may concern sponsor/product - .txt or .doc format)
 base text – information for the moderator on the subject of the chat, potential problems that
can arise in course of the debate.

Technical requirements:

 Order for chat’s performance must be received not later than 2 weeks before the
performance
 Duration: 45 minutes

Price: PLN 7,000 net (including the campaign promoting the event – a minimum of 500 thousand
displays of the information box on WP Home Page).

9.12 CHANNEL SPONSORING

We would like to offer a chance to sponsor a chosen channel.

We offer:
- placing the sponsor’s logotype in page header, next to the name of the channel;
- adjusting the upper and the lower bar of the channel to the sponsor’s flag colours with the elements
of the campaign in accordance with the visual identification of the given company;
- permanent sponsor’s box on all pages of the channel – at the top of right or column. The contentsof
the box is a subject to agreement – e.g. information about the sponsor, elements of advertising
campaign;
- publishing advertorials or PR information;
- preparing a competition for users

The channel could also be enriched with additional elements, e.g. watermark, WPDot, scroll-bar, etc.

Price: Calculated on the basis of the average visits of the channel and the scope of sponsoring.

9.13 MAILING

Optional mailing in Wirtualna Polska is sent only to these users of free WP e-mail accounts who have
declared their interest in such e-mail advertisements. The user is entitled to delete his or her account
from the distribution list for commercial offers. This means that the advertisement is directed only to
those people who consciously approve its obtainment.
th
Mailing complies with terms and regulations of the July the 18 2002 Provision of Services by Electronic
Means Act (Ustawa o świadczeniu usług drogą elektroniczną z dnia 18 lipca 2002r (Dz.U.
2002.144.1204).

The prices in the price-list are supplied in PLN 21
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Mailing is delivered when the user for the first time receives an e-mail on his or her account at the
time of the specific mailing duration. The user receives the right to Mailing may be directed at particular
addressees by the means of the targeting mechanism. The awaiting time for the sent e-mails to be
downloaded from the mail server normally equals 28 days (in case mailing should end sooner, the fact
should be indicated this fact in your order).

Currently, HTML mailing may be sent in two different manners, depending on the requirements of
the purchaser:

 graphical elements may be enclosed as attachments to the e-mail (they will be downloaded
along with the mail from the server) or
 graphical elements will be downloaded from an outbound server the moment the mail is being
read.
In both of the above cases, limitations concerning the size of the graphical elements named in
technical parameters are compulsive.

Technical conditions:

 File format: a text file or HTML (including graphical elements)
 Encoding mode: ISO-8859-2
 Basic weight - 20kB for the text and 40kB for HTML (including graphical elements and
attachments)
 Essential materials: sender’s name, address and e-mail address, subject and contents of the
letter
 Attachments: files of any extensions – including flash, exe.
Targeting parameters:

Price:
PLN 60 net,
Mailing text / HTML up to 25kB
73,2 gross / 1,000 accounts
PLN 75 net,
Mailing text / HTML up to 35kB PLN 91,5 gross / 1,000
accounts
PLN 85 net,
Mailing text / HTML up to 45kB
PLN 103,7 gross / 1,000
accounts
PLN 100 net,
Mailing text / HTML up to 60kB
PLN 122 gross / 1,000
accounts
PLN 15 net,
Fee for each additional 10kB: PLN 18,3 gross / 1,000
accounts
Fee for each targeting criterion (percentage is aggregated): +25% (city 50%)
nd
Sending mailing in parts – for the 2 and ever other one: + 10 %

The prices in the price-list are supplied in PLN 22
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

10. RANGE INCREASING PRODUCTS

10.1 WP RANGE PACKS
The packs consist of advertisement emitted as Run-On-Site in WP portal (without any distinction of
pages and channels), especially on channels with the largest range in the portal: Sport, Film, MP3,
Games, Search, Directory, WP Mail, Home Page, and others.
WP advertising packs offer a possibility to address the widest possible group of people at the lowest
possible cost in a strictly controlled advertising environment. The range of the campaign is built quickly
and professionally.
Additionally, WPZasięg (WPRange) Packs are much more cost-effective than the advertisements in
popular communicators at their guarantee of a wider range.
Types of packs:
Pack Range/no. of Minimal display time
impressions*
WPRange250 250,000 1 day
WPRange500 500,000 1 day
WPRange1000 1,000,000 1 day
WPRange1500 1,500,000 2 days
WPRange2000 2,000,000 3 days
WPRange3000 3,000,000 7 days
WPRange4000 4,000,000 7 days
WPRange5000 5,000,000 14 days
WPRange7500 7,500,000 21 days
WPRange10000 10,000,000 30 days
* The table above has a default capping concerning emission limitation to a unique user once. In
case of capping larger than one, the range is respectively smaller at the same amount of impressions.

Price-list:
Basic Price [CPM]
Double-billboard
Box up to 15 kb

Pop-under Max

Commercial -
Pop -Under
Skyscraper

Brandmark
Rectangle

Interstitial
Toplayer
Billboard

Scroller
Banner

Pop-up

Break

Package

WPRange250 PLN 2,250 PLN 3,000 PLN 4,500 PLN 6,000 PLN 6,750 PLN 9,000
[PLN 9.00] [PLN 12.00] [PLN 18.00] [PLN 24.00] [PLN 27.00] [PLN 36.00]
WPRange500 PLN 4,500 PLN 6,000 PLN 9,000 PLN 12,000 PLN 13,500 PLN 18,000
[PLN 9.00] [PLN 12.00] [PLN 18.00] [PLN 24.00] [PLN 27.00] [PLN 36.00]
WPRange1000 PLN 8,250 PLN 11,000 PLN 16,500 PLN 22,000 PLN 26.000 PLN 33.000
[PLN 8.25] [PLN 11.00] [PLN 16.50] [PLN 22.00] [PLN 26,00] [PLN 33,00]
WPRange1500 PLN 12,375 PLN 16,500 PLN 24,750 PLN 33,000 PLN 39,000 PLN 49,500
[PLN 8.25] [PLN 11.00] [PLN 16.50] [PLN 22.00] [PLN 26,00] [PLN 33,00]
WPRange2000 PLN 15,000 PLN 20,000 PLN 30,000 PLN 40,000 PLN 50,000 PLN 60,000
[PLN 7.50] [PLN 10.00] [PLN 15.00] [PLN 20.00] [PLN 25.00] [PLN 30.00]
WPRange3000 PLN 22,500 PLN 30,000 PLN 45,000 PLN 60,000 PLN 75,000 PLN 90,000
[PLN 7.50] [PLN 10.00] [PLN 15.00] [PLN 20.00] [PLN 25,00] [PLN 30,00]
WPRange4000 PLN 27,000 PLN 36,000 PLN 54,000 PLN 72,000 PLN 90,000 PLN 108,000
[PLN 6.75] [PLN 9.00] [PLN 13.50] [PLN 18.00] [PLN 22.50] [PLN 27.00]
WPRange5000 PLN 30,000 PLN 40,000 PLN 60,000 PLN 80,000 PLN 100,000 PLN 120,000
[PLN 6.00] [PLN 8.00] [PLN 12.00] [PLN 16.00] [PLN 20.00] [PLN 24.00]

The prices in the price-list are supplied in PLN 23
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

WPRange7500 PLN 41,250 PLN 56,250 PLN 86,250 PLN 112,500 PLN 123,750 PLN 165,000
[PLN 5.50] [PLN 7.50] [PLN 11.50] [PLN 15.00] [PLN 16.50] [PLN 22.00]
WPRange10000 PLN 50,000 PLN 65,000 PLN 100,000 PLN 130,000 PLN 150,000 PLN 200,000
[PLN 5.00] [PLN 6.50] [PLN 10.00] [PLN 13.00] [PLN 15.00] [PLN 20.00]

In case of a non-standard pack purchase, e.g. WPRange2500, the price per 1,000 impressions equals
the price of the closest pack with the lower number of impressions (in that case – WPRange2000).

The prices in the price-list are supplied in PLN 24
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

10.2 PACKAGES OF PRODUCTS OF THE SAME THEMATICAL LINE

The packages are created on the basis of categorising thechannels into thematic lines. The advertiser
chooses the line and the form of advertisement. WP Advertising Office decides on the distribution of the
displays at their own discretion, proportionally to available space. Thanks to utilising the packs, the
customer is able to reach a desired target group at lower cost. The prices in the table apply to billboard.

Channels Price per 1 000
impressions
Business Line Banks, Stock Exchange, Insurance, Pensions, PLN 90 net
Taxes, Finances, Modern company, Funds,
Directory: Business and Economics, TV Biznes,
WPtv Business
News Line News, Weather, TV, Elections, Media, Polsat PLN 50 net
Wydarzenia (News), Directory: Information and
Media, WPtv Info
Shopping Line Shopping, Auctions, Domains, Directory: E- PLN 50 net
commerce, Military, Photo
Meetings Line Chat, E-Cards, WP mail, Dates, Spik , Weblog PNL 40 net
Entertainment Line Weblog, Film, Music, MP3.wp.pl, Book, Games, PLN 30 net
Little Games, Tourism, Directory: Entertainment,
Directory: Music, MP3, WPtv Entertainement
Technology Line Telephony, PLN 50 net
SMS,
Computers
Photography,
Directory: Computers and Internet,
Motor sports
Science and Encyclopaedia, Directory: Education, Secondary
Education Line school graduates, Dictionaries
Feminine Line Women, Book, Horoscope, Directory: Medicine and PLN 60 net
Health, Stars
Masculine Line Motorsports, Sport, Erotica, Directory: Motorsports, PLN 40 net
Directory: Sports, Extrema, Military, WPtv Erotica,
Man, Formula 1, Champions League, Extra Class

Prices of other advertising forms:
Banner up to 15 kb: 75% of billboard price
Skyscraper, Rectangle, Scroller: 150% of billboard price
Double billboard, Pop-up, Pop-under: 200% of billboard price
Pop-under Max, Toplayer, Brandmark: 225% of billboard price
Interstitial, commercial break: 300% of billboard price

Other forms in accordance with the pricing list.

10.3 WPMax

WPMax Packages embrace the advertisment emitted in the RunOnSite model (no sites or channels are
specified), especially in the channels of the highest range factor: Sports, Film, MP3, Games, Search,
Directory, Chat, Mail, Home Page, and others.

Ads are displayed to a unique user uspecified numer of times.

Available ad forms: banner, billboard, expand/push billboard, double-billboard, skyscraper, rectangular,
WPDot, ad box.

Ads within one package must concern one client only and must be emitted witnin a period of time no
longer than 3 months.

Package Cena za pakiet / cena za 1000 odsłon

The prices in the price-list are supplied in PLN 25
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

Rectangle
Banner

Billboard, WPDot

Double-billboard
Box up tp 15 kB

Skyscraper
26,250 PLN 35,000 PLN 52,500 PLN 70,000 PLN
5 million imps
5.25 PLN 7.00 PLN 10.50 PLN 14.00 PLN
45,000 PLN 60,000 PLN 90,000 PLN 120,000 PLN
10 million imps
4.50 PLN 6.00 PLN 9.00 PLN 12.00 PLN
103,125 PLN 137,500 PLN 206,250 PLN 275,000 PLN
25 million imps
4.125 PLN 5.50 PLN 8.25 PLN 11.00 PLN
187,500 PLN 250,000 PLN 375,000 PLN 500,000 PLN
50 million imps
3.75 PLN 5.00 PLN 7.50 PLN 10.00 PLN
300,000 PLN 400,000 PLN 600,000 PLN 800,000 PLN
100 million imps
3.00 PLN 4.00 PLN 6.00 PLN 8.00 PLN
562,500 PLN 750,000 PLN 1,125,000 PLN 1,500,000 PLN
250 million imps
2.25 PLN 3.00 PLN 4.50 PLN 6.00 PLN

In case of obtaining a non-standard package, e.g. 30 million impressions, the price per 1,000
impressions is generated as in the closest package with the lower number of impressions (in that case –
25 million impressions).

11. OFFICIAL RULES CONCERNING AWARDING DISCOUNTS

For its direct customers, as well as for advertising agencies, Wirtualna Polska facilitates a rule of a
progressive discount. The discount gets larger as each band for expenditure on advertising is reached.
There is a possibility to be awarded a larger discount straight away, under the condition that a
declaration is made about certain height of future expenses on advertising and an agreement is signed
that obligates the customer to reach a certain expenditure band as far as advertising expenses in favour
of WP are concerned. In case the obligation is not fulfilled, WP is entitled to take away the surplus
discount by the means of a corrective invoice.

11.1 Discount bands for individual customers

Expenditures up to PLN 20.000 - up to 10%
Above PLN 20.000 - discount is negotiable

11.2 Discount bands for advertising agencies and internet brokers

With no declaration about the turnover - up to 10%
Above PLN 50.000 - do 15%
Above PLN 100.000 - do 20%
Above PLN 250.000 - do 25%
Above PLN 500.000 - do 30%
Above PLN 1 000.000 - discount is negotiable

The above mentioned amounts refer to aggregate annual turnover

The prices in the price-list are supplied in PLN 26
Advertising Price-list of Wirtualna Polska Wirtualna Polska S. A.

12. EXTRACT FROM THE SALES REGULATIONS

1. Advertisement bookings will only be accepted in writing on an appropriate form at least 7 days
prior to emission. The form is available on http://reklama.wp.pl. The booking must be confirmed
by the Wirtualna Polska Joint Stock Company Advertising Office

2. The Advertiser is obligated to deliver to WP all the materials essential to provide the services at
least 3 working days prior to the deadline for these services to be commenced, if such materials
do not require additional preparation on WP account. This state is determined at WP discretion.
WP will then confirm the appropriateness of the materials provided by the Advertiser in writing
no later than in two working days since their procurement. A lack of written confirmation from
WP after this deadline does however mean that the materials provided are appropriate.

3. The remittance is realised on a basis of an invoice prepared when the emission of the
advertisement has ended. Wirtualna Polska is entitled to receive pre-payments for an ordered
campaign.

4. Wirtualna Polska is entitled to mark the emitted advertisement on purpose by using such words
as ‘advertisement’, ‘announcement’, ‘sponsored announcement’, etc.

5. Wirtualna Polska may in its sole discretion decline or suspend the emission of advertisements
without giving any reasons for acting so, especially in such cases when there is a justifiable
suspicion that their contents violate the governing law, the social rules or third persons’ rights.

6. The minimum amount of a single order (having applied the discounts) is PLN 1,000 net, PLN
1,220 gross.

7. The Customer can call the order for the emission of advertisements off by providing Wirtualna
Polska an appropriate statement in a written form under the terms defined in „Additional fees”.

8. The complete regulations for the sales can be found on a webpage at the following address:
http://reklama.wp.pl.

9. The prices in a pricing-list are subject to change. They become valid with on-line publication: at
the following address: http://reklama.wp.pl.

12.1 ADDITIONAL FEES

 Changes in the emission of an advertisement in the middle of the campaign’s duration not
mentioned in an order +20%
 Fee for cancelling an order for the emission of advertisements is:
- 30 days prior to the planned start of the campaign free of charge
- 7 to 30 days before the campaign starts 20%
- fewer than 7 days prior to the start of the campaign 40%
- in the middle of the campaign 60%

The cancellation fee is calculated on the basis on the value of the part of the order that has not yet been
completed.

The prices in the price-list are supplied in PLN 27