Superbrands UAE Vol.VII - 5

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Superbrands UAE Vol.VII - 5 Powered By Docstoc
					                                                                                                                                                                                                                                  customers into a tweeting/ posting frenzy.           the brand places a premium on being a good
                                                                                                                                                                                                                                     So, by overwhelmingly popular demand, the         corporate citizen by working to enrich the
                                                                                                                                                                                                                                  ALDO x Julian Louie runway collection was sold       communities in which the brand’s employees live
                                                                                                                                                                                                                                  in select stores worldwide as seen at New York’s     and work. ALDO is a brand with a conscience,
                                                                                                                                                                                                                                  SS11 Fashion Week. Louie’s wild, wild wedges are     a brand that cares. ALDO actively supports
                                                                                                                                                                                                                                  inspired as much by architecture as by nature.       the fight against AIDS and breast cancer and its
                                                                                                                                                                                                                                  In a pair of ikat-printed beauties, these two        employees work year-round to help sick and
                                                                                                                                                                                                                                  paradoxical forces find perfect harmony.             underprivileged children.
                                                                                                                                                                                                                                                                                          ALDO has been involved with the fight against
                                                                                                                                                                                                                                  reCeNt DeVeLOPMeNtS                                  AIDS since 1985, a time when the cause carried
                                                                                                                                                                                                                                  ALDO is the first, and only, Canadian retail brand   with it an unfortunate stigma. Over the years
                                                                                                                                                                                                                                  to achieve major market penetration in the           ALDO has committed millions of dollars to AIDS
                                                                                                                                                                                                                                  United States. Since the 1990s the company has       awareness and research organisations. ALDO
                                                                                                                                                                                                                                  transformed this achievement into an international   took a stand with the launch of the ALDO Fights
     Market                                                                                                                                                                                                                       success story. ALDO stores are always modern         AIDS campaign, an effort that demonstrates an
     The ALDO Group is home to over 20,000                                                                                                                                                                                        and fresh in style, with a fun and upbeat            ongoing commitment to this important cause.
     people and by year end, will operate over                                                                                                                                                                                    atmosphere. As the flagship brand of the ALDO        Amongst the diverse and talented group of
     1,500 stores in 65 countries, making it a truly                                                                                                                                                                              Group, the look is both international and urban.     celebrities from both the big-screen and music
     international fashion destination. Specialising in                                                                                                                                                                           Products are the main draw in an ALDO store –        industry elite who donated their time and energy
     the design and production of mid-price, quality                                                                                                                                                                              the setting is there to highlight the merchandise,   to the campaign are: Ludacris, Charlize Theron,
     fashion shoes, handbags and accessories the                                                                                                                                                                                  which is all within easy reach of the customer.      Michelle Yeoh, Pink, Avril Lavigne, Christina
     ALDO Group has covered all corners of the                                                                                                                                                                                       The majority of ALDO stores are mall or           Aguilera and the list goes on!
     footwear market with five signature brands:                                                                                                                                                                                  street boutiques measuring 150-200 sq mts               The campaign used a powerful combination
     ALDO, SPRING, LOCALE, LITTLE BURGUNDY                                                                                                                                                                                        in floor space. Larger, more high-concept            of top celebrities and multiple media genres
     and GLOBO.                                                                                                                                                                                                                   “destination,” stores are open in key high           to communicate real facts associated with the
        While all distinct in character the ALDO family of                                                                                                                                                                        profile markets. ALDO has exceptionally high         disease. As part of the campaign, ALDO designed
     brands all beat with the same heart – an energetic                                                                                                                   PrODUCt                                                 international brand awareness allowing the           a series of limited-edition empowerment tags
     core containing the spirit and vision of one man and                                                                                                                 ALDO specialises in the creation of high-quality        footwear brand to extend into new retail areas       that were sold in-stores and online at
     his dream. A borderless world. A seamless market                                                                                                                     fashion footwear, leather goods and accessories.        and other exciting concepts, all under the ALDO With 100% of net
     place. This is the universal vision of the ALDO                                                                                                                      The brand pays close attention to detail and            banner, including:                                   proceeds benefiting Youth AIDS programmes
     Group, a family of brands custom-made to suit the                                                                                                                    to fine craftsmanship. ALDO is dedicated to             ALDO Accessories                                     worldwide, the simple act of buying one
     demands of the new, global consumer.                                                                                                                                 bringing you both quality and cutting-edge trends       Launched in 2000 ALDO Accessories offers             empowerment tag helps protect a young person
        To ensure the exclusivity of its brands the                                                                                                                       at affordable prices, season after season. What’s       fashionable, hip and elegant looks in everything     from HIV/AIDS for six months.
     ALDO Group carefully controls every stage of            fashion shoes and accessories brand in the Gulf,       of the next thirteen years, 95 freestanding stores    more, ALDO’s dedicated team of buyers and               from belts to hairclips in the signature ALDO
     production with a loving attention to detail. The       Russia, India, Singapore, Thailand and Malaysia.       operated under the trade name ALDO.                   stylists constantly travel the globe to keep you on     style. Lines complement the ALDO shoes of the
     ALDO Group company is positioned as a major             Apparel Group currently operates 137 ALDO                 ALDO entered the US market in 1993,                the pulse of fashion.                                   season, creating a perfect shopping enhancement
     point of absorption for international trends. This      Shoes and ALDO Accessories retail stores across        opening near Boston, Massachusetts.                       Whether the latest footwear trends are              for the ALDO consumer.
     position lets in-house designers and line builders      the Middle-East, Far- East, India and Russia.             Over the course of the next nine years             breaking in London, Milan, Paris, New York or
     creatively customise products to fill the needs                                                                approximately 125 stores opened in the US             Tokyo, ALDO will have them on your feet first!          BraND VaLUeS
     and desires of the entire spectrum of ALDO              aCHIeVeMeNtS                                           alone. By the end of this period ALDO also                Every season ALDO Accessories reveals               ALDO aims to bring a total customer experience
     Group consumers.                                        ALDO received nominations for “Fashion Retailer        operated over 180 successful stores in regional       a new selection of merchandise that is fresh,           through its people, products and environments.
        The ALDO Group strongly believes in bringing         of the Year” at the MAPIC Awards in 2003,              malls and key fashion street locations in most        on-trend and reflective of what is hot on the           Shopping should be memorable. They represent
     the world to the doorstep of its consumers.             2005 and 2007. The influential American trade          major Canadian urban centres. ALDO granted            global fashion scene. This unique retail concept        the company’s belief system and are the greatest
     Through direct sourcing the ALDO Group                  publication, Footwear News, named ALDO                 franchise rights in 2001 for the United Arab          has quickly become a top destination for all the        articulators of what the ALDO Group is all about.
     puts the consumer directly in touch with the            “Marketer of the Year” in 2005. In 2007 the            Emirates and other Gulf states - the Abu Dhabi        must-haves in accessories and handbags.                    ALDO Group brands are always at the
     finest manufacturers from around the globe –            “ALDO Fights AIDS ” campaign was nominated for         Mall being the first store opened in December             ALDO’s stores reflect the freshness and             forefront of their market segment. Exclusivity is
     bypassing the middle man and directly delivering        Marketing Campaign of the Year at the prestigious      2001. Within months ALDO expanded into all            modern simplicity of the brand. The stores              key: styles are designed and developed by each
     superior fashion, quality and value.                    World Retail Congress in Barcelona, Spain.             major cities covering Abu Dhabi, Sharjah, Al Ain      showcase the collection in an environment that          division with the ALDO Group’s manufacturers
        Apparel Group LLC, a Dubai based exclusive              ALDO has been associated with the Dubai             and Ajman. Now with 52 stores in the UAE              is fun, easy to shop and reflective of the ALDO         and are customised with great precision to suit
     licensee, represents this premier Canadian              Service Excellence for the past few years,             customers can enjoy the ALDO brand as easily as       customer. ALDO’s visual merchandising is exciting,      the company’s various brands.
                                                             which recognises the superior customer service         their North American counterparts. Even in the        clean and inviting so that customers relish their          Each brand carries its message through store
                                                             provided by the brand. This is an effort by            UAE ALDO provides an unparalleled selection of        shopping experience. The seasonal advertising           design, merchandising and style of interaction
                                                             the government of Dubai to raise customer              the latest footwear for both men and ladies, with     images positioned throughout the stores add a           with clients.
                                                             service standards in Dubai. It is designed to          on-trend styles at affordable prices.                 splash of colour to the sleek and uncomplicated         The core values:
                                                             gain customer confidence and to make the                  In 2003 ALDO expanded to Asia, opening its         surroundings. The design – inspired by the latest       The ALDO Group environment is defined by a set
                                                             experience of buying in Dubai a pleasurable one.       doors in Singapore and, in 2004, with the success     in international styling trends – results in a young-   of values which guide the company at every level:
                                                             This scheme binds all participating businesses         of ALDO’s stores in the United Kingdom, the           spirited and dynamic atmosphere where products          Respect — An open-hearted attitude embracing
                                                             to a common code of business ethics and core           Middle East and Asia Pacific the brand continued      stand out in a setting that is distinctively urban      diversity, encouraging equality            
                                                             criteria for customer service excellence.              its global expansion into Portugal, Denmark,          and unmistakably global.                                Integrity — The commitment to excellence
                                                                ALDO has won “Best Footwear Retailer” in Deira      Malaysia and Lebanon. 2005 saw new market                 The fashion editorial community constantly          principled follow-through on every task
                                                             City Centre three years in a row from 2008 till        openings in Australia, Ireland, India, South Africa   endorses ALDO’s outstanding selection of                undertaken
                                                             2010. The brand is also nominated in the prestigious   and Poland whilst 2006 was another exciting           footwear and accessories. Every month the brand         Love — Caring passionate enthusiasm, from the
                                                             “Grazia Middle East 2011 Style Awards”.                year of growth as ALDO opened in Thailand,            receives editorial coverage in high-profile fashion     inside out social awareness in action.
                                                                                                                    Taiwan, Egypt, Morocco and Jordan. In 2007            magazines and key fashion guides worldwide.                The ALDO Group is a company internationally
                                                             HIStOrY                                                Turkey, Romania, Venezuela Panama, Indonesia,         Fashion influencers know that ALDO is the               known for its social conscience in action. As the
                                                             In 1972 ALDO was founded as a footwear concession      Philippines, Ukraine, Mexico, Chile, Algeria and      destination for an extensive and everchanging           company grows, so does its sense of duty to                      Things you didn’t know about
                                                             within a chain of popular fashion boutiques. The       Aruba joined the ALDO family. In 2008 ALDO            assortment of fashion products.                         humanity. The ALDO Group gives back to its                                      aLDO
                                                             original group includes four Canadian stores in        opened its doors in Serbia and Montenegro.            ALDO COLLABORATIONS                                     global communities through fundraising and social
                                                                                                                                                                                                                                                                                         ALDO cares about conserving the environment. For more
                                                             Montreal, Ottawa, Quebec City and Winnipeg.               In 2009 ALDO operated in Spain, Vietnam            At international fashion weeks, ALDO helps rising       awareness campaigns for charities. The company’s
                                                                                                                                                                                                                                                                                           information check out
                                                                The first freestanding ALDO store opened in         and Cyprus. In 2010 ALDO added stores in              designers hit their stride, literally, by creating      practice of giving back doesn’t end at the
                                                             Montreal, Canada in 1978 ending the practice of        Senegal, Tunisia, Congo, Libya, Ivory Coast, Malta,   runway shoes worth of their brilliant visions.          corporate level: ALDO Group team members               ALDO collaborates with up and coming fashion designers such
                                                             leased departments within the chain of clothing        Mauritius, Gabon, Kazakhstan and Honduras. By         ALDO’s SS11 collaboration with New York                 also regularly roll up their sleeves to engage in        as Julian Louie.
                                                             fashion boutiques. By 1980 the company became          2011’s year end ALDO plans to open stores in          name-to-know, Julian Louie, was a sensation. You        good works.                                            This year ALDO celebrates its tenth anniversary in the Gulf
                                                             independent and prosperous. Over the course            Italy, Norway, France and Korea.                      might have heard – it sent editors, bloggers and           ALDO’s commitment extends beyond fashion;              States since its opening in 2001!


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