customers into a tweeting/ posting frenzy. the brand places a premium on being a good
So, by overwhelmingly popular demand, the corporate citizen by working to enrich the
ALDO x Julian Louie runway collection was sold communities in which the brand’s employees live
in select stores worldwide as seen at New York’s and work. ALDO is a brand with a conscience,
SS11 Fashion Week. Louie’s wild, wild wedges are a brand that cares. ALDO actively supports
inspired as much by architecture as by nature. the fight against AIDS and breast cancer and its
In a pair of ikat-printed beauties, these two employees work year-round to help sick and
paradoxical forces find perfect harmony. underprivileged children.
ALDO has been involved with the fight against
reCeNt DeVeLOPMeNtS AIDS since 1985, a time when the cause carried
ALDO is the first, and only, Canadian retail brand with it an unfortunate stigma. Over the years
to achieve major market penetration in the ALDO has committed millions of dollars to AIDS
United States. Since the 1990s the company has awareness and research organisations. ALDO
transformed this achievement into an international took a stand with the launch of the ALDO Fights
Market success story. ALDO stores are always modern AIDS campaign, an effort that demonstrates an
The ALDO Group is home to over 20,000 and fresh in style, with a fun and upbeat ongoing commitment to this important cause.
people and by year end, will operate over atmosphere. As the flagship brand of the ALDO Amongst the diverse and talented group of
1,500 stores in 65 countries, making it a truly Group, the look is both international and urban. celebrities from both the big-screen and music
international fashion destination. Specialising in Products are the main draw in an ALDO store – industry elite who donated their time and energy
the design and production of mid-price, quality the setting is there to highlight the merchandise, to the campaign are: Ludacris, Charlize Theron,
fashion shoes, handbags and accessories the which is all within easy reach of the customer. Michelle Yeoh, Pink, Avril Lavigne, Christina
ALDO Group has covered all corners of the The majority of ALDO stores are mall or Aguilera and the list goes on!
footwear market with five signature brands: street boutiques measuring 150-200 sq mts The campaign used a powerful combination
ALDO, SPRING, LOCALE, LITTLE BURGUNDY in floor space. Larger, more high-concept of top celebrities and multiple media genres
and GLOBO. “destination,” stores are open in key high to communicate real facts associated with the
While all distinct in character the ALDO family of profile markets. ALDO has exceptionally high disease. As part of the campaign, ALDO designed
brands all beat with the same heart – an energetic PrODUCt international brand awareness allowing the a series of limited-edition empowerment tags
core containing the spirit and vision of one man and ALDO specialises in the creation of high-quality footwear brand to extend into new retail areas that were sold in-stores and online at
his dream. A borderless world. A seamless market fashion footwear, leather goods and accessories. and other exciting concepts, all under the ALDO www.youthaidsaldo.org. With 100% of net
place. This is the universal vision of the ALDO The brand pays close attention to detail and banner, including: proceeds benefiting Youth AIDS programmes
Group, a family of brands custom-made to suit the to fine craftsmanship. ALDO is dedicated to ALDO Accessories worldwide, the simple act of buying one
demands of the new, global consumer. bringing you both quality and cutting-edge trends Launched in 2000 ALDO Accessories offers empowerment tag helps protect a young person
To ensure the exclusivity of its brands the at affordable prices, season after season. What’s fashionable, hip and elegant looks in everything from HIV/AIDS for six months.
ALDO Group carefully controls every stage of fashion shoes and accessories brand in the Gulf, of the next thirteen years, 95 freestanding stores more, ALDO’s dedicated team of buyers and from belts to hairclips in the signature ALDO
production with a loving attention to detail. The Russia, India, Singapore, Thailand and Malaysia. operated under the trade name ALDO. stylists constantly travel the globe to keep you on style. Lines complement the ALDO shoes of the
ALDO Group company is positioned as a major Apparel Group currently operates 137 ALDO ALDO entered the US market in 1993, the pulse of fashion. season, creating a perfect shopping enhancement
point of absorption for international trends. This Shoes and ALDO Accessories retail stores across opening near Boston, Massachusetts. Whether the latest footwear trends are for the ALDO consumer.
position lets in-house designers and line builders the Middle-East, Far- East, India and Russia. Over the course of the next nine years breaking in London, Milan, Paris, New York or
creatively customise products to fill the needs approximately 125 stores opened in the US Tokyo, ALDO will have them on your feet first! BraND VaLUeS
and desires of the entire spectrum of ALDO aCHIeVeMeNtS alone. By the end of this period ALDO also Every season ALDO Accessories reveals ALDO aims to bring a total customer experience
Group consumers. ALDO received nominations for “Fashion Retailer operated over 180 successful stores in regional a new selection of merchandise that is fresh, through its people, products and environments.
The ALDO Group strongly believes in bringing of the Year” at the MAPIC Awards in 2003, malls and key fashion street locations in most on-trend and reflective of what is hot on the Shopping should be memorable. They represent
the world to the doorstep of its consumers. 2005 and 2007. The influential American trade major Canadian urban centres. ALDO granted global fashion scene. This unique retail concept the company’s belief system and are the greatest
Through direct sourcing the ALDO Group publication, Footwear News, named ALDO franchise rights in 2001 for the United Arab has quickly become a top destination for all the articulators of what the ALDO Group is all about.
puts the consumer directly in touch with the “Marketer of the Year” in 2005. In 2007 the Emirates and other Gulf states - the Abu Dhabi must-haves in accessories and handbags. ALDO Group brands are always at the
finest manufacturers from around the globe – “ALDO Fights AIDS ” campaign was nominated for Mall being the first store opened in December ALDO’s stores reflect the freshness and forefront of their market segment. Exclusivity is
bypassing the middle man and directly delivering Marketing Campaign of the Year at the prestigious 2001. Within months ALDO expanded into all modern simplicity of the brand. The stores key: styles are designed and developed by each
superior fashion, quality and value. World Retail Congress in Barcelona, Spain. major cities covering Abu Dhabi, Sharjah, Al Ain showcase the collection in an environment that division with the ALDO Group’s manufacturers
Apparel Group LLC, a Dubai based exclusive ALDO has been associated with the Dubai and Ajman. Now with 52 stores in the UAE is fun, easy to shop and reflective of the ALDO and are customised with great precision to suit
licensee, represents this premier Canadian Service Excellence for the past few years, customers can enjoy the ALDO brand as easily as customer. ALDO’s visual merchandising is exciting, the company’s various brands.
which recognises the superior customer service their North American counterparts. Even in the clean and inviting so that customers relish their Each brand carries its message through store
provided by the brand. This is an effort by UAE ALDO provides an unparalleled selection of shopping experience. The seasonal advertising design, merchandising and style of interaction
the government of Dubai to raise customer the latest footwear for both men and ladies, with images positioned throughout the stores add a with clients.
service standards in Dubai. It is designed to on-trend styles at affordable prices. splash of colour to the sleek and uncomplicated The core values:
gain customer confidence and to make the In 2003 ALDO expanded to Asia, opening its surroundings. The design – inspired by the latest The ALDO Group environment is defined by a set
experience of buying in Dubai a pleasurable one. doors in Singapore and, in 2004, with the success in international styling trends – results in a young- of values which guide the company at every level:
This scheme binds all participating businesses of ALDO’s stores in the United Kingdom, the spirited and dynamic atmosphere where products Respect — An open-hearted attitude embracing
to a common code of business ethics and core Middle East and Asia Pacific the brand continued stand out in a setting that is distinctively urban diversity, encouraging equality www.aldoshoes.com
criteria for customer service excellence. its global expansion into Portugal, Denmark, and unmistakably global. Integrity — The commitment to excellence
ALDO has won “Best Footwear Retailer” in Deira Malaysia and Lebanon. 2005 saw new market The fashion editorial community constantly principled follow-through on every task
City Centre three years in a row from 2008 till openings in Australia, Ireland, India, South Africa endorses ALDO’s outstanding selection of undertaken
2010. The brand is also nominated in the prestigious and Poland whilst 2006 was another exciting footwear and accessories. Every month the brand Love — Caring passionate enthusiasm, from the
“Grazia Middle East 2011 Style Awards”. year of growth as ALDO opened in Thailand, receives editorial coverage in high-profile fashion inside out social awareness in action.
Taiwan, Egypt, Morocco and Jordan. In 2007 magazines and key fashion guides worldwide. The ALDO Group is a company internationally
HIStOrY Turkey, Romania, Venezuela Panama, Indonesia, Fashion influencers know that ALDO is the known for its social conscience in action. As the
In 1972 ALDO was founded as a footwear concession Philippines, Ukraine, Mexico, Chile, Algeria and destination for an extensive and everchanging company grows, so does its sense of duty to Things you didn’t know about
within a chain of popular fashion boutiques. The Aruba joined the ALDO family. In 2008 ALDO assortment of fashion products. humanity. The ALDO Group gives back to its aLDO
original group includes four Canadian stores in opened its doors in Serbia and Montenegro. ALDO COLLABORATIONS global communities through fundraising and social
ALDO cares about conserving the environment. For more
Montreal, Ottawa, Quebec City and Winnipeg. In 2009 ALDO operated in Spain, Vietnam At international fashion weeks, ALDO helps rising awareness campaigns for charities. The company’s
information check out www.aldoshoes.com/ca-eng/nextstep
The first freestanding ALDO store opened in and Cyprus. In 2010 ALDO added stores in designers hit their stride, literally, by creating practice of giving back doesn’t end at the
Montreal, Canada in 1978 ending the practice of Senegal, Tunisia, Congo, Libya, Ivory Coast, Malta, runway shoes worth of their brilliant visions. corporate level: ALDO Group team members ALDO collaborates with up and coming fashion designers such
leased departments within the chain of clothing Mauritius, Gabon, Kazakhstan and Honduras. By ALDO’s SS11 collaboration with New York also regularly roll up their sleeves to engage in as Julian Louie.
fashion boutiques. By 1980 the company became 2011’s year end ALDO plans to open stores in name-to-know, Julian Louie, was a sensation. You good works. This year ALDO celebrates its tenth anniversary in the Gulf
independent and prosperous. Over the course Italy, Norway, France and Korea. might have heard – it sent editors, bloggers and ALDO’s commitment extends beyond fashion; States since its opening in 2001!