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Director Business Development Mobile Marketing in Tampa FL Resume Steve Kelley


Steve Kelley is a top-performing digital media sales professional with 8 years online advertising solutions experience. He has working knowledge of strategy and tactics using streaming media, display, SEM and mobile. Steve is an innovative leader skilled in consultative selling with contacts in Top 20 U.S. digital advertising agencies.

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									STEVE KELLEY ● M: (314) 749-8194 ● Tampa, FL 33606

[Leading sales organizations to aggressive growth in the Mobile Technology industry]
Top-performing digital media sales professional with 8 years online advertising solutions experience. Working knowledge of
strategy and tactics using streaming media, display, SEM and mobile. Innovative leader skilled in consultative selling with
contacts in Top 20 U.S. digital advertising agencies. Creative marketer with technology background committed to delivering
results. Strong ability to identify, establish and maintain strategic partnerships to generate significant business
opportunities. Embody a professional presence and possess leadership skills with a willingness to take initiative, create new
ideas and execute. Fluent in German with basic Hungarian.
Areas of expertise include:
Business Development ● Account & Territory Management ● Partner Management ● Competitive & Market Analysis
Presentations ● Sales Cycle Management ● Negotiations ● Needs Assessment ● Sales Forecasting & Reporting
Online Advertising Solutions ● Mobile Marketing & Advertising ● Doubleclick Ad Exchange ● DART/Atlas/Marin

ACQUIRGY – St. Petersburg, FL                                                                                 2011 to 2012
[Leading customer acquisition ad agency integrating direct marketing online and offline.]
Developed multiple strategies, objectives, and new relationships with Visa, Paypal, NetSpend, Lifetime Brands, United Pet
Group, Magic Johnson. Incorporated a team selling approach between prospects, agency management, and
search/DRTV/media specialists that increased multiple pitching opportunities. Drove new business through phone, email,
and face-to-face interactions by researching key accounts and proving strategic insight. Leveraged corporate resources to
solve customer problems and achieve business goals by understanding buyers’ unique business challenges and
    Created new business opportunities with senior marketing executives by presenting dynamic and impactful direct
    response marketing initiatives, taking each opportunity from conception to contract conclusion.
    Influenced marketing tactics including DRTV, SEM, and Mobile to achieve acquisition results with scale and speed.
    Optimized sales process by clearly defining sales strategy in alignment with industries, including: consumer goods,
    financial services, retail, and technology.

IT’S YOUR BIZ – St. Louis, MO                                                                                 2003 to 2011
[Digital publishing company.]
Promoted from Sales Manager in 2008 to lead a team of 3 account managers, and directly oversee 20 agency relationships
across New York, Boston, Chicago, Los Angeles, and San Francisco regions. Maintained communication between client,
traffic, operations, and tracking to ensure customer loyalty. Sold and promoted digital advertising campaigns to achieve
client’s goals and to heighten customer satisfaction by addressing service levels, reporting, and payment issues. Developed
creative solutions and created annual budgets, updating the President of monthly progress reports.
     Grew sales organization from zero to $2.1M in 2010 in advertising/original video content sales. Met national digital
     media sales goals annually from 2005-2010 with unfamiliar brand against well-known competitors.
     Closed $1.5M in business by establishing advisor status working relationships with Aflac, FedEx, Dell, Sage and
     understanding their objectives, presenting unique solutions, and planning/managing the execution.
     Tripled size of Aflac contract to $190K by assessing the company’s needs then applying consultative skills to deliver
     said needs.
     Generated $350K/year over 6 year period by selecting and overseeing partnership with Specific Media.

STEVE KELLEY                                                          ● Mobile: (314) 749-8194

MESSAGEBUZZ – St. Louis, MO                                                                                       2004 to 2011
[Mobile marketing company acquired by ePrize/Cellit]

Delivered hundreds of high impact mobile marketing campaigns with 6 staff and 5 subcontractors. Devised go-to-market
strategy and managed growth of sales, marketing and operations. Identified, on-boarded and maintained satisfaction of
enterprise-level customers such as Steve Madden, Northwestern Airlines, Blockbuster, Move-On, Seagate Software,
American Energy, Minneapolis Airport Commission and Jennie-O by helping clients extend their brand, story and voice to
increase leads, engagement and sales. Managed developers to create and enhance proprietary SaaS communication
platform, interfaces and client support. Company brand indexed 7 in Google.

SAP UK – London, England                                                                                          2001 to 2003
[Multi-billion dollar leader in providing enterprise application software.]

Managed 7 channel partners and recruited first 3 SAP partners in Scotland and N. Ireland, adding 8 salespeople.
Collaborated with organizations and staff to cultivate partners, win and improve business, and assist with the strategic
development of SAP’s mid-market strategy. Provided product expertise and coordinated appropriate support staff to
increase effectiveness in new business. Trained in SAP's Customer Engagement Lifecycle sales methodology.
     Produced $1.8M in new business (Business-All-For-One) in the services vertical.
     Winner of Spherion’s human resources portal project (SAP HR ESS), leading to implementation of technology across 3

SCALA BUSINESS SOLUTIONS NV – Amsterdam, Holland                                                                    1996-2001
[Leader of enterprise resource planning and supply chain management solutions now known as Epicor post merger.]
Promoted from Sales & Marketing Manager in Czech Republic to manage Scala’s market entry into South Eastern Europe.
Maintained P&L responsibility for 6 countries, achieving 45% profit contribution. Acquired 45+ clients i.e., Merck
Pharmaceutical, Siemens, Deloitte and Touché, Mazda and Tetra Pak, and sold the company’s largest software license
($335K) in Central and Eastern Europe. Hired, trained and managed sales staff, consultants and channel partners. Ranked
among top 10 performers companywide.
Hired and managed 6-person sales team that grew sales from $1.9M to $2.6M. Met revenue goals for the Czech Republic
while simultaneously developing marketing strategies by locating 2 new channel partners, opening a satellite office in Brno,
advertising in niche industry magazines and hiring telemarketers to contact prospective leads.

Bachelor of Science in Business Administration ● Webster University ● Webster Groves, MO

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