From Wikipedia, the free encyclopedia
The Apartheid Museum is a museum complex in Johannesburg, South
Africa dedicated to illustrating apartheid and the 20th century history of South Apartheid Museum
Africa. The structure pictured here is owned by Gold Reef - the Casino
2 Visitors Information
3 Name controversy
5 See also
6 External links
In 1995, the South African government created a process to grant casino
licenses, and established an agency called the Gambling Board. As a part of
any bid to build a casino in South Africa, developers are required to
demonstrate how their casino would attract tourism and stimulate job growth.
A consortium, called Akani eGoli, put in a bid to build a casino in Gold Reef Established 2001
City whose plans included a complex called Freedom Park.  Their bid was Location Johannesburg, South Africa
successful, and space was created for the complex next to Gold Reef City
Coordinates 26.2376°S 28.0090°E
Casino. The name of Freedom Park was later changed The Apartheid
Museum at Freedom Park leading to the name controversy and legal action. Type Specialized museums
The construction costs of the Apartheid Museum were around 80 million Website http://www.apartheidmuseum.org
Rand, which was paid for by Akani eGoli.
The museum was registered as a Section 21  company, which means that it was incorporated not for profit, with an
independent board of trustees. The company is separate from Akani eGoli, which has leased the museum to the Section 21
company for the duration of its casino licence. The museum therefore relies on donations, contributions, and sponsorships to
sustain its growth.
Open from 9am-5pm, the Museum is closed Mondays, Good Friday and Christmas Day. Admission costs R55 for adults and
R40 for pensioners, students and children. An audio guide is available. Guided tours are an additional R5 per person and
must be booked in advance. If you proceed at a reasonable pace you should be able to view and engage with the permanent
exhibition in 2 hours. The museum also has an ongoing programme of temporary exhibitions so add an extra 15 minutes to
your visit for this. There is a coffee shop and bookshop. A proportion of the museum's exhibitions are outside and will be wet
if it is raining.
The name Apartheid Museum was registered as a trademark in 1990 by Mike Stainbank . When the initially proposed
Freedom Park was renamed to The Apartheid Museum at Freedom Park Stainbank took legal action against Akani Egoli, but
lost the court case. Stainbank maintains that the verdict was unfair.
1. ^ a b Business Report Article
2. ^ Cipro entry
3. ^ Official site (history)
South Africa portal
via Apartheid Museum