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									2012 AUGUST/LABOR DAY CRACKDOWN
LOCAL ENFORCEMENT VERSION
SAMPLE NEWS RELEASE

FOR IMMEDIATE RELEASE: [Date]
CONTACT: [Name, Phone Number, Email]

                     [Law Enforcement Organization]
             Launches Intensive Crackdown on Impaired Driving
                Remember: Drive Sober or Get Pulled Over
[CITY] – [Law Enforcement Organization] today announced it will join 128 other law
enforcement agencies statewide in support of an intensive crackdown on impaired driving from
August 15 to September 3 as part of the national Drive Sober or Get Pulled Over mobilization,
funded by a federal grant administered through the Executive Office of Public Safety and
Security’s Highway Safety Division (EOPSS-HSD).

Impaired driving is one of America’s most often committed and deadliest crimes. In 2010, 115
people died in impaired driving related crashes in the Commonwealth. Moreover, there were an
additional 2,750 impaired driving related personal injury and property damage crashes and almost
14,635 impaired driving arrests.

On average, there is one alcohol impaired driving-related fatality every 51 minutes across
America. The number of drivers operating under the influence increases during holiday
weekends, especially during summer holidays.

“All too often, innocent, law-abiding people suffer tragic consequences and the loss of loved ones
due to this careless disregard for human life. Because we’re committed to highway safety, we are
intensifying enforcement during the crackdown. Since twice as many alcohol-impaired crashes
occur over the weekend and four times as many occur at night, we will be especially vigilant
during these high-risk times when impaired drivers are most likely to be on our roads,” said [Law
Enforcement Representative].

[Law Enforcement Organization] said its officers will be aggressively looking for all impaired
drivers during the crackdown and will arrest anyone they find driving while impaired —
regardless of age, vehicle type or time of day.

“Our message is simple and unwavering: if we find you driving impaired, we will arrest you. No
exceptions,” said [Law Enforcement Representative]. “Even if you beat the odds and manage
to walk away from an impaired-driving crash alive, the trauma and financial costs of a crash or an
arrest for driving while impaired can still destroy your life.”

According to the Registry of Motor Vehicles, violators often face jail time, loss of their driver
licenses, or being sentenced to use ignition interlocks. Their insurance rates go up. Other financial
hits include attorney fees, court costs, lost time at work, and the potential loss of job or job
prospects. All told, a first offense can easily cost well over $5000. Driving impaired is simply not
worth all the consequences. Remember, Drive Sober or Get Pulled Over.

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