Complete 2012 International Cord Blood Banking Industry Report

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					Complete 2012 International Cord Blood
Banking Industry Report
As of 2012, the cord blood banking industry is one of the fastest growing industries in the world. There
were only 23 active cord blood banks as of 2005, and now just 7 years later, there are 485 worldwide.
Cord blood banks now exist in nearly every developed country, as well as several developing nations.
That is a 21-fold increase (2,100%) in the companies involved in the industry, over only a seven year

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Report Details:

Published: September 2012
No. of Pages: 181
Price: Single User License: US$3995       Corporate User License: US$5995

A Rapid-Growth Industry, Driven by Consumer Demand
The field of cord blood banking is a rapid-growth field, driven by medical necessity and consumer
demand. It is also a recent industry, as it was not until 1974 that it was first proposed that stem and
progenitor cells were present in human cord blood and 1983 that umbilical cord blood was proposed as
an alternative source of stem cells for transplant. In 1988, the first successful cord blood transplant
occurred, but it was not until 1995 that the first private cord blood bank began operations.

Furthermore, it was not until July, 2010, when the Cord Blood Registry became the first private cord blood
bank to offer umbilical cord tissue storage. In the two years that have since passed then, the number of
private cord blood banks offering cord tissue storage has risen to nine in the United States and 17
worldwide. For the U.S., this represents an average of one new cord blood bank adding cord tissue
storage every 3 months. If this rate continues, half of all private U.S. cord blood banks will offer cord
tissue storage within two years. For the rest of the world, the rate is slower, but this is expected to be a
dominant trend that emerges during 2013-2015.

Since the first cord blood transplant was performed in 1988, stem cells derived from umbilical blood have
been used in more than 30,000 transplants worldwide to treat a wide range of blood diseases, genetic
and metabolic disorders, immunodeficiencies and various forms of cancer. However, there is still
significant variation within the industry. There is the divide between private and public cord blood banking,
in which private companies serve individual families, while public banks serve the broader public.
Additionally, some cord blood banks receive only units from nearby hospitals and birthing centers, while
others allow mail-in units from a wide geographic region.
There is also variation in the services offered by private cord blood banks, as some companies only offer
cord blood storage only and others offer it in conjunction with cord tissue storage. Finally, there is also
significant variation in the quality, pricing and guarantees promised by cord blood banks.

Report Format and Key Findings

Part 1: International Cord Blood Banking Industry - Market Overview & Outlook

The first section of the report “roots” where the cord blood banking industry has been, what has shaped it,
and where it is going. Using both qualitative and quantitative assessment, it explores critical timeline
events, current and future conditions treatable, advantages of cord blood transplant, probabilities of
requiring stem cell transplant throughout the lifespan, and more. With this detailed knowledge, you can
know the relative strength of your position within the marketplace.

Part 2: Expansion and Growth – Trailing 12-Month Analysis & Forward Projections

The second section explores where the international cord blood banking industry is now and what you
should anticipate for the near-term future, based on recent trends and five-year projections. Critically, it
explores strategies of fast-growth companies and compares their actions and attributes to slow-growth
companies, providing a comprehensive road-map to industry dominance, regardless of region.

Furthermore, detailed assessment of international cord blood industry trends are presented in this
section, including:

       Rates of cord blood storage
       Rates of parental awareness
       Trends in medical opinions of cord blood banking
       Quantitative analysis of cord blood grant funding, publication rates, and patents
       And much more

Part 3: Comprehensive Parent Survey - Continuing to Grow by Listening to Expectant Parents

While the last section showed you what to expect if trends continue as they are and revealed the
environment that you will find yourself in within the next five years, this final section is your guide to taking
strategic action and controlling your competitive position.

This section contains findings from a detailed survey that reveals how parents learn about cord blood
banking, think about the process, and make key decisions. This survey is your insight into the mind of
your prospective clients. Key findings from the survey include how to:

       Strategically position your products
       Understand why expectant parents bank publicly, privately, or not at all
       Communicate successfully with parents
       Effectively educate parents
       Prioritize your advertising budget
       Sell your services more effectively

In summary, this section is your guide to growing, expanding, and profiting, by listening to the needs of
your clients – expectant parents.

Your Roadmap to the Next 5 Years
Over the past 12 months, the cord blood banking industry has expanded through double digit growth, due
to new entrants in the cord blood banking industry, as well as revenue growth at existing operations. To
guide industry competitors, this report carefully considers the following questions:

       What factors are causing a substantial number of new cord blood banks to open up business?
       What will be the effect of these new entrants to the cord blood banking industry?
       How can existing competitors maintain a position of dominance among this trend?

Deeper analysis also reveals that existing cord blood banks follow a bi-modal distribution, either
experiencing flat-line growth (less than 3% per annum) or substantively building revenue (25% or more
per annum).

While a similar bimodal distribution existed in the prior 12 month period (trailing 12 to 24 months), the
peaks have continued to separate over the past 12 months, with the average flat-growth company staying
stagnant and the average revenue growth company increasing its per annum growth rate from 17% per
year to 25% per year. This trend indicates an increasing shift in dominance toward fast-growth
companies, which begs the questions:

       What are the differences among the cord blood banks that are experiencing flat-line growth,
        versus those that have substantively building revenue?
       Why are the fast-growth companies continuing to increase their dominance relative to the flat
        growth companies?

Why Claim the Complete 2012 International Cord Blood Banking Industry Report?
As mentioned above, this industry report is a comprehensive road-map for operating a successful cord
blood bank. It takes you from the where the industry has been, to where it is now, to where is is going in
the next five years. In addition, it gives you insider knowledge of how expectant parents think, so you can
get there fast.

It teaches you - management of a private cord blood bank - how to strategically position your services to
increase market share and attract expectant parents to your company.

Rather than focusing on the “medical” and “technical” aspects of cord blood stem cells, the report focuses
on the practical and strategic applications necessary to successfully run a private cord blood bank. While
the medical angle is interesting, you already know that part of you business. It would tell you nothing
about strategic actions to take to have more expectant parents purchasing services from you, instead of
the competition.
Instead, this industry report is focused on your needs and includes content relevant to what you want to
know - how to optimally price your services, criteria that make expectant parents likely to purchase private
cord blood banking services, and how to grow in a competitive industry.

Like it or not, the cord blood banking industry is getting more and more competitive every day. By doing
nothing, clients will likely be won over by better informed, or simply more aggressive, competitors.

The Many Benefits to You

Exclusive Specialty
BioInformant only produce stem cell industry data. Because stem cells are richly populated in cord blood,
we have been tracking the cord blood industry since 2005, when it was an early stage market. Unlike
BioInformant, other publishers of cord blood data are broad range publishers without expertise in any
specific area – this limits their ability to produce exactly what you need.

We do understand the nuances of your business, because we have been analyzing your industry since

7 Years of Extensive Research & Experience
When we started tracking the cord blood banking industry seven years ago there were only 23 active cord
blood banks. There are now 485 worldwide. That is a 21-fold increase (2,100%) in the number of
companies involved within this industry, over only a seven year period.

Understanding the drastic increase in the quantity of competition makes it clear why you would benefit
from the trends, market intelligence, and industry data in this report.

Substantiated Future Projections
We track this cord blood banking industry meticulously, year-after-year producing more revealing and
accurate data. With great interest, we have annually identified the most successful industry participants
and done careful study of the commonalities that exist among this group. We treat these companies as
“models” for successful cord blood banking operation.

With equally great interest, we have also annually identified the least successful cord blood companies
and done careful study to identify the commonalities that exist among this group. We treat these
companies as “warnings” for how to not operate a cord blood bank, unless the goal is to run it into the

In this report, we present our detailed findings for your benefit – we give you the road-map for how to be a
fast-growth cord blood bank, so you can avoid the fate of a flat-growth company.

Optimal Foundation For Future Projections
Our historical knowledge of the cord blood industry also means that we have seven years of trailing data
on the industry, and are therefore, are optimally positioned to provide you with forward projections for the
While no one can predict the future with 100% certainty, our foundation of knowledge means that we
have the greatest likelihood of accurately predicting future trends and growth within the cord blood
banking industry.

Make More Money
We are the only producer of data specific for cord blood banks that actually teaches you how to effectively
sell your services, strategically position your products, and make more money.

Contact for more information.

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