Turkey Beer Market Insights 2012
A detailed market research report on the Turkey beer industry.
Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Turkey beer industry, published by
Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis
on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
The beer industry is in the hands of two brewers, which account for 99% of volume sales, with only a few
local players in Istanbul and the tourist areas.
What are the key drivers behind recent market changes?
In 2011 the volume of imported brands more than doubled. More premium beers were imported and even
though they were expensive they became more available. In addition a number of small importers began
to import affordable beers in metal cans which they sold to retail chains. These discount beers were
welcomed as they were usually sold at lower prices than the local mainstream brands.
What makes this report unique and essential to read?
The Turkey Beer Market Insight report is designed for clients needing a quality in-depth understanding of
the dynamics and structure of the Beer market. The report provides a much more granular and detailed
data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-
ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in
allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics
and structure of the Turkey Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for
2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium,
discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and
reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer
profiles for ten major brewers.
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