Design & Market Influences
The work of past and present designers
In this piece of work we will take a little time to
look at where some of our modern-day products
came from, i.e. their origin or provenance.
Designers are not inventors, designers look at
the past (the good and the bad) and using new
knowledge, modern materials, and fast
economic processes try to make life better.
Classic Art Nouveau (1895 – c1920)
Design characterised by:
Free flowing natural, organic forms and
78 Derngate, Northampton
Charles Rennie Mackintosh
Harry Beck (1903 – 1974)
Jock Kinneir & Margaret Calvert
"Il conico" Alessi products The Juicy Salif lemon
Aldo Rossi Alberto Alessi Philippe Starck
The past can have significant influence over present design, remember, designers
do not invent they respond, they work with the inventions of others to design new or
better products with their aim being to help make life better.
Make a study of past and present designers, look particularly at the styles and
materials worked, and the characteristics that define the designer and/or movement.
Also, identify the main protagonists of the design style/movement
(AQA Design and Technology Product Design 3-D Design pp 195-202)
You should study and make notes on:
The machine age; The product age;
The Arts and craft movement; Art Nouveau;
Deutsche Werkbund; The Bauhaus and Modernism;
Arte Deco; 1930s streamlining;
1940s utility; Post war design;
British industrial design; Post Modernism;
Twenty-first century design
Explain the relationship between designers, design and socio-economic changes
AQA Unit 3 Exam Question
1 There is much that you can learn about design from studying the work of
and the iconic products they produced.
Name a famous designer, either past or present and critically analyse a sample
of their work.
You should use sketches in your answer to identify key features and explain
how these have contributed to the success of the design
High mark range
Candidates typically identify, using high quality sketches, a suitable famous designer and accurately describe in excellent
detail a full sample of their work. Annotation clearly identifies a wide range of specific elements of the products to show that
they understand the part played in generating classic/ good design status. E.g. Robin Day- Polypropylene Stacking Chair,
use of modern mass-production, new -1963- materials, low cost, massive sales over very many years.
Candidate has expressed complex ideas extremely clearly and fluently. Sentences and paragraphs follow on from one
another smoothly and logically. Arguments are relevant and well structured. There are few, if any, errors of grammar,
punctuation and spelling. 22 – 28 marks
Good mark range
Candidates will provide good quality sketches, typically identify a suitable designer and will describe in good detail a sample
of their work. Annotation identifies a number of specific elements to show that they understand many of the parts which
ensure that the products are a success.
Candidates express moderately complex ideas clearly and with reasonable fluency,
through well linked sentences and paragraphs. Arguments are generally relevant and well structured. There may be
occasional errors of grammar, punctuation and spelling. 14 – 21 marks
Medium mark range
Candidates provide a reasonable range of suitable sketches, satisfactorily describing a small number of issues but in some
detail which demonstrates that they grasp the important points which lead to successful products.
Candidates express straightforward ideas clearly, if not always fluently. Arguments stray from the point on occasion or may
be weakly presented.
8 – 13 marks
Low mark range
Candidates typically provide few, weaker sketches and offer basic annotation with only a few relevant points. They show
limited understanding of what has ensured the success of the products, presenting mostly a description of a product, with
Sentences and paragraphs may not always be well connected. Arguments may stray from the point or be weakly presented.
There will be some errors of grammar, punctuation and spelling. 0 – 7 marks