Fig. 5.2 Not the most attractive site, but ONLY has AdSense ads above the fold.
Which of these sites’ ads do you think brings a higher clickthrough rate? You
guessed it. The second site has triple the clickthrough rate of the first site.
The moral of the story? If you want to maximize your AdSense clicks, give
your visitors fewer choices above the fold!
5.3 Presenting Your Ads
So when it comes to the way in which you present your ads, some general
guidelines should be coming clear:
• You want at least one ad unit above the fold.
• You want the format to match the position.
• You want to blend the ad unit into the content.
• You don’t want too many links competing with your most valuable
Anything else that you can do to subtly make your ad unit stand out, be
noticed and look like content can only be a good thing.
Copyright © 2011 Joel Comm and Flying Monkey Media, Inc. – All Rights Reserved