VIEWS: 13 PAGES: 4 CATEGORY: Enteprise POSTED ON: 9/19/2012
Holiday season is coming up and many are curious to know what would be the top selling items of this year. Also, many eBay/Amazon store owners are now itself getting ready for this upcoming holiday season. Since 45% of shoppers prefer buying online, as a seller the first step you have to take is to keep updated with your inventory so that you may not suffer during huge demand. The next step is to follow the below 5 rules to entice your customers to come to your store.
5 Rules To Be Followed In Your eBay/Amazon Business To Increase Your Selling In This Holiday Season Holiday season is coming up and many are curious to know what would be the top selling items of this year. Also, many eBay/Amazon store owners are now itself getting ready for this upcoming holiday season. Since 45% of shoppers prefer buying online, as a seller the first step you have to take is to keep updated with your inventory so that you may not suffer during huge demand. The next step is to follow the below 5 rules to entice your customers to come to your store. Rule 1: Research for a competitive low price for your products: According to Forrester Research, “55% of online shoppers always check for competitive prices before buying”. Therefore, if you want to increase your selling, you would need to change the current price of your products with competitive lower price. The best tool you can use isTerapeak to do pricing research for each of your products. If you are medium sized entrepreneur and having more products to sell, you don’t have to worry. You can hire virtual assistants to do competitive price research for your business. Since the time frame for holiday season is less, seek the best one to get good profit. The other tool you can use is “eBay Deal Finder” to tempt your buyers. www. obvainc.com Rule 2: Ship on time: Once customers are satisfied with the product prices, they next look for quick delivery service. Techcrunch stated that eBay launched “eBay Now “to offer same day shipping service for its customers. Therefore, the best way to attract your customers is to include the product delivery time in your item title. Also, make sure you fulfill your promise of faster shipping otherwise it would impact your feedback rating. Because, when item is not received on time as promised, customers get irritated and they just leave feedback without even inquiring the seller about the delivery status. Also, there is chance of delay in order delivery, due to peak huge sales in holiday season. With faster shipping option and offering shipping cost at low or free shipping will be like hitting 2 birds with one stone. Therefore, increase your sales growth by offering same day shipping service with the low or at times free shipping cost. There are another 2 strategies followed in eBay to entice its buyers. One is offering free shipping with moderate item cost or selling at auctions whose bids starts from $0.99 with high shipping cost and both has proved to increase the selling. Thus, when comparison shopping, consumers take product price and shipping charges almost equally into consideration. 2 Rule 3: Customer service: As a store owner you have to be always in touch with your customers from the start to end of the transaction. When a customer purchase item from your store, and if she receives the complete shipping information when item was shipped, she will be certainly pleased with your store. Also, when she has product related queries and if she gets an immediate reply, she will definitely buy the same from your store and would become your returning customer. In online shopping, buyers always expect prompt response from the sellers. So, as a seller you have to get ready to respond to your customer’s emails promptly. This will lead to more positive reviews which in turn increase your store reputation and selling. When there are 100% positive reviews, you may also get a chance for bulk selling. If you do not have time to reply to your customer’s queries, you can hire customer service experts who can take care of your customer’s queries/feedbacks or claims (if any) Rule 4: Easy return policy: All these factors are interlinked with each other. Easy return policy is other important factor that impacts your feedback. When customer comes for return/exchange, feel free to accept the returns. Buyers feel safe and comfortable only because of this factor and this is the main reason for shopping online. So make sure you offer this easy return policy to attract your customers. Rule 5: Item as described: Selling 100% quality goods and representing them in your listing with clear description will surely change your new customer to returning customers. Also, your product’s quality will be reflected in your buyer’s feedback. When your item’s quality is not up to the expectations, 2 out of 10 customers never come for inquiries. They just leave negative feedback for your store. So check for a good supplier, and mostly prefer buying goods directly from manufacturer to deal with best quality products. www. obvainc.com With these 5 rules, when you offer other sweeteners’ like offering special and additional discounts, coupons, free shipping, convenient locations, sameday delivery, 24/7 availability for shipping and responding to customer’s questions, you will not only be one of the top seller for this holiday season but forever If you need assistance in managing your store, please contact us. We provide label printing services for quick shipping, writing effective, SEO rich item titles and descriptions, handle invoice, inventory, mange customer service, disputes, feedbacks and claims. We also do competitive price research for your products. Subscribe to our Blog to get latest news/updates on eBay/Amazon selling. Happy Holiday Selling! “We do not work for your competitors” 4
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