Not-So-Secret Tips on How to Boost Engagement Levels
in Social Media
Social media is definitely the next big thing in the evolution and revolution of marketing
communications. With billions of people around the world Liking, Re-Tweeting and
Pinning content every day, social networking sites are definitely some of the most
prolific and pervasive venues where online businesses can promote their products and
However, while these channels may appear to be all fun and games, every social media
agency is aware that there’s no one-size-fits-all communications format which will work
across all social sites.
So, what works and what does not for each social platform?
Get Intimate with Facebook
When the Facebook mania hit cyberspace, it easily overshadowed all its predecessors.
MySpace and Friendster had their glorious moments, but they were short-lived and
businesses did not really jumped into the bandwagon and were still clueless on how to
use social networks for marketing. It was a different story for Facebook and social
media marketing companies were quite quick to recognize the gold mine that this
channel possesses in terms of reaching their target audience.
Facebook is the perfect platform to get a bit more intimate with your audience because
of the number of content you can share and the extensiveness on how you can share
them. Here are a few tips on how to be successful on Facebook.
Post your updates during weekdays, ideally from 11am to 4pm as activities tend
to be higher during these times.
Posting questions is an effective way to know what your “Fans” think and is a
great way to elicit user-generated content.
Text heavy posts are not that effective compared to visual ones so invest in good
Broadcast with Twitter
Compared to Facebook, Twitter is limited to 160 characters, but this should not mean a
social media agency is constrained in terms of what they can do in this social platform.
Twitter is best used in terms of updating your Followers with real time feeds because of
its Timeline format. Look at it as a news amplifier or a broadcast medium. If you want to
deliver quick news, Twitter should be your #1 option.
Pay attention to trending topics and use a hash tag (#) in your Tweets using
these topics, just make sure they are relevant to your business.
You would want nature Re-Tweets but there’s nothing wrong with taking a more
Show Your Professional and Fun Sides with Google+
Considered as the social networking baby, Google+ allows you to organize your
contacts into circles, similar as to how an individual would categorize his or her social
circles. Google+ allows social media marketing companies to target specific audiences
with tailor fit messages.
Engage in a dialogue. One of the pitfalls a social media agency falls into is
talking without interacting. Thank the member of your circles for sharing content
and post them on your home page.
Maximize the unique Google+ features such as Google+ Hangouts to make your
engagement richer and more meaningful.
Social media marketing companies should be guided with these basic concepts when
formulating campaigns hinged on these social networking sites.
Author is an Internet marketing expert and wants to share his knowledge with people
who are about to hire a social media agency New York for their business. He has also
given words to many articles where one can find the latest trends popular in SEO and
social media companies.