ROLES AND RESPONSIBILITIES of Technology/Communications Team
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ROLES AND RESPONSIBILITIES of Technology/Communications Team State Committee Web Site State Committee Social Networking Requirements Blogs Facebook Twitter Ning State Committee Audio/Video Requirements Evaluate New Media Technologies Support Regional and Candidate Technology Requirements State Committee Web Site The Statewide Technology Committee will need to advise, develop, and maintain the State Committee’s web site (http://www.delawaregop.com). Based on the requirements of the State Committee, the Technology Committee will need to advise on how the site should be developed (develop versus template-based design). State Committee Social Networking Requirements The Statewide Technology Committee will need to advise, develop, and maintain the social networking suite to support the strategic communication strategy of the State Committee. Facebook 1. Add Facebook cause groups for State and all seven GOP regions to attract current and new Facebook users to the Delaware GOP. 2. Facebook can also be utilized to schedule DEGOP and region events. 3. Add Facebook cause groups for conservative causes, on any topic Blogs 1. Create a listing of conservative blogs 2. Solicit College/Young Republicans to peruse blogs and comment to support conservative/GOP message 3. Create a conservative bloggers alliance where bloggers support each other Twitter 1. Utilize Twitter for real-time text commentary on happenings throughout Delaware regarding politics 2. Utilize Twitter for real-time election tracking to help out on campaigns. 3. Generate feed for Delaware conservatives (model after http://topconservativesontwitter.org/index.php/tcot-feed) Other Social Networking Sites Explore other social networking sites such as Ning, MySpace, etc to help spread the reach of our party and conservative ideals, values and message. State Committee Audio/Visual Requirements The Statewide Technology Team will implement an audio/video strategy that will allow the Party to communicate via YouTube and Podcasts. YouTube 1. Create a YouTube account for the State Committee 2. Create videos regularly for GOP events, forums and from office holders and party leadership. Republish videos on PajamasTV (PJTV), and other social networking sites. Audio/Podcasts 1. Record and publish podcasts of party leadership, elected office holders and candidates regularly on positions and statements to help advance the Party message. Regional Support The Statewide Technology Team, along with the State Executive Director and Party Chairman will also need to require input from the Region Chairs. Region Chairs will have to provide technology requirements to the Statewide Technology Team. 1. All Seven Regions must have a web site 2. Assist in the consultation and consultation of regional web sites Candidate Support The Statewide Technology Committee will support all current office holders and new candidates on their technology strategy. 1. Advise and develop candidate web sites 2. Develop Social Networking presence for all office holders and candidates a. Facebook b. LinkedIn c. Twitter d. Other
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