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					Microsoft Office 2003

          Computer Applications
              Unit Three

      Desktop Publishing
    What is Desktop Publishing?
   Traditionally speaking…
       DTP is a Graphic Design process in which a
        computer and specific types of software are
        used to produce printed materials known as
        publications including books, magazines,
        newspapers, brochures, newsletters.
   In the 21st century…
       DTP is expanded to include the electronic
        distribution of publications including PDF,
        slide shows, email newsletters, and the Web.
  What is Graphic Design?
 The process and art of combining text and graphics
       to communicate an effective message

       Graphic Design is
     visual communication
Visual graphic communication includes…
  •Designing Graphics and Logos
  •Digital Imaging
  •Printing and Publishing
             Graphic Designer
A person who produces artwork for advertising.
 A graphic designer understands the principles of art, design, color,
        typography, digital imaging and printing processes
   Most colleges and universities offer degrees in graphic design
The Graphic Design Process
There are many processes and procedures but the basic STEPS that
    are followed in the Graphic Design process are as follows::

  Planning – setting goals and directions
  Getting Ideas - Research / Brainstorming / Planning
  Creating – Acquire the Text and Images, Setup the
     Document, Choose the Style and Color, Match the message
     with the medium
  Design and Layout – Compose the page and determine
     how the words, images and other graphic elements will appear
     when published.
  Publish – Produce the publication through a printing process,
     on-screen process or other electronic distribution process
  Evaluation – ask questions for improvement and education
Designing requires Planning
The goal of the Graphic Artist is to make a clear graphic
statement that delivers a message to an intended audience
     Who is my audience?
         Teenagers, children, adults
         experts, beginners
         receptive or indifferent
     What is the purpose of the message?
         Persuade
         Educate
         Inform
         Entertain
     Set the tone of the message
         Precise, Wild, Bold, Jazzy, Fashionable
              Getting Ideas
   Look at examples of graphic art that you like
       Remember! It is illegal to copy someone else’s work,
        but you can adapt or get ideas from it
       Note what you find ugly and objectionable
   Experiment with your ideas!
       “Brainstorming” - idea generating method in which
        every possible idea is put on the table.
       For every good idea there are 40 bad ideas.
       Don’t assume anything is bad at first.
Creating the Publication
   Setup the publication from a creative viewpoint
       Determine a style, color, and theme
       Match the message with the medium
   Acquire and work with Text
       Layout and ruler guides
       Spelling and grammar
       Formatting
       Bullets and numbering
   Acquire and work with Graphic Objects
       Inserting; resizing; copy; move objects
       Cropping and rotating objects
       Aligning and grouping images
       Layering and ordering images
       Using drawing tools
       Fill shapes with colors and gradients
      Design and Layout Basics
   Keep the design simple
         Limit the number of elements
         Create a visual connection among elements
                                                            •Use text and
   Make the design consistent                              graphics to
                                                            create an
         use repetitive design elements                    effective
                                                            layout.
             margins, fonts, borders,colors, alignment
                                                            •Use artwork

   Add contrast                                            to add interest
                                                            and present
                                                            ideas
         ample white space
                                                       •Use white
         strong colors that contrast                  space liberally

         make different elements look really different•Prominently
                                                            feature the
                                                            logo
          Layout Stages
   Concept Stage - during this stage rough
    sketches or “dummy” layouts are made to
    express ideas
   Layout Stage - during this stage the
    “mechanicals” are made. This “Camera
    Ready Artwork” is the actual artwork that
    will go to the printer.
   Presentation Stage - during this stage full
    color overlays are made. These “proofs” are
    presented to the client for approval.
    Evaluation of a Layout
Try to evaluate your work honestly. Be your own critic.
    Look for the following items when evaluating your layout

                        Clarity
                        Balance

                        Clutter

                         Style

   Does the publication convey the message in a
       clear, positive and effective manner?
         Fonts are like clothing for words
         they can convey different images
                    and feelings
                                             What is a font?

A font is a complete set of all the
   letters, numbers and symbols
   of a single design
 Each font belongs to a family
   of type
 A font is actually a typeface
   or typestyle
 There are literally thousands
   of fonts to choose from
                                                Avant Garde Font
          Basic Typefaces
   Roman
       serif typeface that is easy to read

   Gothic
       san-serif typeface that is contemporary

   Script
       refined handwriting

   Decorative
       specialized typeface
            The Look of Words
   Mixing fonts - keep it simple
       Use a maximum of two or three fonts per document.

   Body text -the text that forms the message
       Don’t use script font, ALL CAPITALS or all italics for body text

   Display text - the headlines or text that is meant to
    catch the readers eye by being distinctive and big
       Should be a different font than the body text
       The font must be legible
       Never set script fonts in all capitals

   Font Size - Type is measured in points and picas
Measuring Type
         A72 pt
                  A
                  36 pt
                           A

                          18 pt
                                  A



                                  9 pt


   Point = 1/72 of an inch – 72 points = 1 inch
   Pica = 1/12 of an inch – 12 points = 1 pica
    and 6 picas = 1 inch
      Typography Terms
   Kerning - letter spacing
   Leading - line spacing
   Attributes - bold, italic. extended,
            condensed
   Page Orientation - portrait or landscape
   Alignment - flush left; flush right; centered;
               justified
   Punctuation - apostrophes, quotation marks, dashes,
    symbols, superscript, subscript, fractions, ordinals
Type Attributes
   Bold      This is Bold
 Normal      This is Normal
 Shaded      This is Shaded
   Italic    This is Italic

Do not mix attributes within the same words
Putting pictures on the page


              Keep it simple- don’t use
               too many pictures
              A picture’s size reflects it
               importance
              Arrange pictures so they lead
               your eye across the page
               from upper left to the lower
               right.
   Types of GRAPHICS
   GRAPHICS attract the eye like nothing else!



Line Drawings - Clip art   illustrations or original line art



Photographs - Digital images from cameras, scanners
or purchased from a company. Halftones made from
pictures




Charts, diagrams and maps - used with captions


Decorative elements - Borders;Word Art; Dingbats
  Types of Images




GRAPHIC IMAGE   PHOTOGRAPHIC/DIGITAL IMAGE
        Digital Images - Pixels




                                           Low Resolution – Pixels are visible
High Resolution – Pixels are not visible
Printed Image – 300 line screen -
90,000 dots per square inch

                      Printed images must be screened
                      so that the image consist of dots
                            known as a halftone.
                       When printed your eye sees a
                           continuous tone.
Digital Images - Pixels
           Digital images are made up of millions of pixels
                 Instead of ink dots like a halftone
       Printing Processes
To be an effective Graphic Artist you need to understand what
    happens to the artwork when it is reproduced. A working
     knowledge of the printing industry and the four major
                   printing processes is essential.
                Letterpress printing
   Is the simplest and oldest method of
   printing. Johann Gutenberg invented
   moveable type in 1450 and use the
   letterpress process to print the first book –
   the Bible in 1454. It was the beginning of
   mass communications. Letterpress printing
   is still used today for embossing and die-
   cutting applications.
    Gravure printing




                  Modern day, 10 color gravure printing press



   high quality, high volume jobs
   used for magazines, catalogs, newspapers
    Offset printing

                                      Technology has
                                    revolutionized the
                                     printing industry.




   high quality for both low and high volume jobs
   flyers, books, bulletins, announcements
   most common form of commercial printing
Silk-Screen Printing
 used to print on irregular objects
    bottles, posters, T-shirts, signs, pills
 What is Microsoft Publisher?

       Desktop publishing (DTP) software
A tool for graphic designers and non-designers to
     create professional looking publications.
            Categories of Publications
Informational – brochure, sign, calendar, form
Periodical – newsletter, catalog
Promotional – advertisement, flyer,
Stationery – letterhead, label, business card, envelope
Specialty – banner, awards, resumes, paper airplanes
        Benefits of Publisher
Allows you to create great-looking publications in
    the same amount of time (or less) than you'd
      spend using a word-processing program
 Provides
       hundreds of design templates
       A large collection of clip art
   Ability to create
       logos – distinctive artwork that uses a recognizable symbol,
        shape, color which is attached to the company name
       “branded” publications – similar look that is consistent
       multiple pages
       special text – add interest and attract attention
       Electronic materials for electronic distribution
Workspace   where you work on a publication

            Features:
                        •   Publication area
                        •   Scratch area
                        •   Title bar
                        •   Menu bar
                        •   Tool bars
                                               Standard
                                               Object
                                               Formatting
                        • Rulers
                        • Page navigation
Exploring Graphic Design
Let’s get started and use Publisher to
      create different publications
We will do….
   training exercises on-line.
   publications using templates.
   at least one publication from “scratch”.
          Hope you have fun!
    Save your notes for the unit test
        Create a Holiday Card

 If you wanted to create a Thanksgiving Card for someone, you
 could choose to use one the hundreds of templates available in
Publisher and then simply convert the information into the what
                 you determine to be the best.




Front            Inside Left     Inside Right              Back
Getting started with Publisher




         Task pane - organizer
           Choose Publications for Print
Pull Down – Greeting
Cards
    On-line training – MS Office Online
                   Get started designing your own professional publications
                   course 1 of 8 – 50 minutes

After completing this training course you will be able to:
    1. Start with a pre-designed Publisher publication and adapt it to create
        your own publication.
    2. Add text to a publication, revise and reposition the text, create
        columns, and continue a story on another page.
    3. Add a picture to a publication, change how the picture looks, and
        control how text wraps around it.
This training course includes:
    1. Three self-paced lessons and three practice sessions for hands-on
        experience.
    2. A short test at the end of each lesson; tests are not scored.
    3. A Quick Reference Card you can take away from the course.
     Opening and Saving
     Publications
     Often a project is completed in stages: you start working on a
        publication, save it, an then stop to do other work or take a
                                    break.
         MAKE SURE YOU KNOW HOW TO SAVE AND OPEN A
           PUBLICATION - The process is the same in all Office
                                 applications

                           PRACTICE THIS NOW

1.   OPEN A BLANK PUBLICATION
2.   FULL PAGE
3.   TYPE THE FOLLOWING: Make sure you know how to open and save new
     publications and existing publications.
4.   SAVE THE PUBLICATION IN YOUR FOLDER as DTPpractice
5.   CLOSE THE PUBLICATION
6.   RE-OPEN THE PUBLICATION AND ADD THE WORD REVISED
7.   RESAVE IT
8.   REOPEN IT

				
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posted:9/18/2012
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