Microsoft Office 2003
What is Desktop Publishing?
DTP is a Graphic Design process in which a
computer and specific types of software are
used to produce printed materials known as
publications including books, magazines,
newspapers, brochures, newsletters.
In the 21st century…
DTP is expanded to include the electronic
distribution of publications including PDF,
slide shows, email newsletters, and the Web.
What is Graphic Design?
The process and art of combining text and graphics
to communicate an effective message
Graphic Design is
Visual graphic communication includes…
•Designing Graphics and Logos
•Printing and Publishing
A person who produces artwork for advertising.
A graphic designer understands the principles of art, design, color,
typography, digital imaging and printing processes
Most colleges and universities offer degrees in graphic design
The Graphic Design Process
There are many processes and procedures but the basic STEPS that
are followed in the Graphic Design process are as follows::
Planning – setting goals and directions
Getting Ideas - Research / Brainstorming / Planning
Creating – Acquire the Text and Images, Setup the
Document, Choose the Style and Color, Match the message
with the medium
Design and Layout – Compose the page and determine
how the words, images and other graphic elements will appear
Publish – Produce the publication through a printing process,
on-screen process or other electronic distribution process
Evaluation – ask questions for improvement and education
Designing requires Planning
The goal of the Graphic Artist is to make a clear graphic
statement that delivers a message to an intended audience
Who is my audience?
Teenagers, children, adults
receptive or indifferent
What is the purpose of the message?
Set the tone of the message
Precise, Wild, Bold, Jazzy, Fashionable
Look at examples of graphic art that you like
Remember! It is illegal to copy someone else’s work,
but you can adapt or get ideas from it
Note what you find ugly and objectionable
Experiment with your ideas!
“Brainstorming” - idea generating method in which
every possible idea is put on the table.
For every good idea there are 40 bad ideas.
Don’t assume anything is bad at first.
Creating the Publication
Setup the publication from a creative viewpoint
Determine a style, color, and theme
Match the message with the medium
Acquire and work with Text
Layout and ruler guides
Spelling and grammar
Bullets and numbering
Acquire and work with Graphic Objects
Inserting; resizing; copy; move objects
Cropping and rotating objects
Aligning and grouping images
Layering and ordering images
Using drawing tools
Fill shapes with colors and gradients
Design and Layout Basics
Keep the design simple
Limit the number of elements
Create a visual connection among elements
•Use text and
Make the design consistent graphics to
use repetitive design elements effective
margins, fonts, borders,colors, alignment
Add contrast to add interest
ample white space
strong colors that contrast space liberally
make different elements look really different•Prominently
Concept Stage - during this stage rough
sketches or “dummy” layouts are made to
Layout Stage - during this stage the
“mechanicals” are made. This “Camera
Ready Artwork” is the actual artwork that
will go to the printer.
Presentation Stage - during this stage full
color overlays are made. These “proofs” are
presented to the client for approval.
Evaluation of a Layout
Try to evaluate your work honestly. Be your own critic.
Look for the following items when evaluating your layout
Does the publication convey the message in a
clear, positive and effective manner?
Fonts are like clothing for words
they can convey different images
What is a font?
A font is a complete set of all the
letters, numbers and symbols
of a single design
Each font belongs to a family
A font is actually a typeface
There are literally thousands
of fonts to choose from
Avant Garde Font
serif typeface that is easy to read
san-serif typeface that is contemporary
The Look of Words
Mixing fonts - keep it simple
Use a maximum of two or three fonts per document.
Body text -the text that forms the message
Don’t use script font, ALL CAPITALS or all italics for body text
Display text - the headlines or text that is meant to
catch the readers eye by being distinctive and big
Should be a different font than the body text
The font must be legible
Never set script fonts in all capitals
Font Size - Type is measured in points and picas
Point = 1/72 of an inch – 72 points = 1 inch
Pica = 1/12 of an inch – 12 points = 1 pica
and 6 picas = 1 inch
Kerning - letter spacing
Leading - line spacing
Attributes - bold, italic. extended,
Page Orientation - portrait or landscape
Alignment - flush left; flush right; centered;
Punctuation - apostrophes, quotation marks, dashes,
symbols, superscript, subscript, fractions, ordinals
Bold This is Bold
Normal This is Normal
Shaded This is Shaded
Italic This is Italic
Do not mix attributes within the same words
Putting pictures on the page
Keep it simple- don’t use
too many pictures
A picture’s size reflects it
Arrange pictures so they lead
your eye across the page
from upper left to the lower
Types of GRAPHICS
GRAPHICS attract the eye like nothing else!
Line Drawings - Clip art illustrations or original line art
Photographs - Digital images from cameras, scanners
or purchased from a company. Halftones made from
Charts, diagrams and maps - used with captions
Decorative elements - Borders;Word Art; Dingbats
Types of Images
GRAPHIC IMAGE PHOTOGRAPHIC/DIGITAL IMAGE
Digital Images - Pixels
Low Resolution – Pixels are visible
High Resolution – Pixels are not visible
Printed Image – 300 line screen -
90,000 dots per square inch
Printed images must be screened
so that the image consist of dots
known as a halftone.
When printed your eye sees a
Digital Images - Pixels
Digital images are made up of millions of pixels
Instead of ink dots like a halftone
To be an effective Graphic Artist you need to understand what
happens to the artwork when it is reproduced. A working
knowledge of the printing industry and the four major
printing processes is essential.
Is the simplest and oldest method of
printing. Johann Gutenberg invented
moveable type in 1450 and use the
letterpress process to print the first book –
the Bible in 1454. It was the beginning of
mass communications. Letterpress printing
is still used today for embossing and die-
Modern day, 10 color gravure printing press
high quality, high volume jobs
used for magazines, catalogs, newspapers
high quality for both low and high volume jobs
flyers, books, bulletins, announcements
most common form of commercial printing
used to print on irregular objects
bottles, posters, T-shirts, signs, pills
What is Microsoft Publisher?
Desktop publishing (DTP) software
A tool for graphic designers and non-designers to
create professional looking publications.
Categories of Publications
Informational – brochure, sign, calendar, form
Periodical – newsletter, catalog
Promotional – advertisement, flyer,
Stationery – letterhead, label, business card, envelope
Specialty – banner, awards, resumes, paper airplanes
Benefits of Publisher
Allows you to create great-looking publications in
the same amount of time (or less) than you'd
spend using a word-processing program
hundreds of design templates
A large collection of clip art
Ability to create
logos – distinctive artwork that uses a recognizable symbol,
shape, color which is attached to the company name
“branded” publications – similar look that is consistent
special text – add interest and attract attention
Electronic materials for electronic distribution
Workspace where you work on a publication
• Publication area
• Scratch area
• Title bar
• Menu bar
• Tool bars
• Page navigation
Exploring Graphic Design
Let’s get started and use Publisher to
create different publications
We will do….
training exercises on-line.
publications using templates.
at least one publication from “scratch”.
Hope you have fun!
Save your notes for the unit test
Create a Holiday Card
If you wanted to create a Thanksgiving Card for someone, you
could choose to use one the hundreds of templates available in
Publisher and then simply convert the information into the what
you determine to be the best.
Front Inside Left Inside Right Back
Getting started with Publisher
Task pane - organizer
Choose Publications for Print
Pull Down – Greeting
On-line training – MS Office Online
Get started designing your own professional publications
course 1 of 8 – 50 minutes
After completing this training course you will be able to:
1. Start with a pre-designed Publisher publication and adapt it to create
your own publication.
2. Add text to a publication, revise and reposition the text, create
columns, and continue a story on another page.
3. Add a picture to a publication, change how the picture looks, and
control how text wraps around it.
This training course includes:
1. Three self-paced lessons and three practice sessions for hands-on
2. A short test at the end of each lesson; tests are not scored.
3. A Quick Reference Card you can take away from the course.
Opening and Saving
Often a project is completed in stages: you start working on a
publication, save it, an then stop to do other work or take a
MAKE SURE YOU KNOW HOW TO SAVE AND OPEN A
PUBLICATION - The process is the same in all Office
PRACTICE THIS NOW
1. OPEN A BLANK PUBLICATION
2. FULL PAGE
3. TYPE THE FOLLOWING: Make sure you know how to open and save new
publications and existing publications.
4. SAVE THE PUBLICATION IN YOUR FOLDER as DTPpractice
5. CLOSE THE PUBLICATION
6. RE-OPEN THE PUBLICATION AND ADD THE WORD REVISED
7. RESAVE IT
8. REOPEN IT