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MARKETING YOUR CHAPTER by n079e60

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									MARKETING YOUR
   CHAPTER


INTER-CHAPTER LUNCHEON AND
          FORUM
  FALL 2004 NATIONAL ICRI
       CONFERENCE
 SAN FRANCISCO, CALIFORNIA
   Identify Your Audience

Engineers
  Structural / Civil
Architects

Material   suppliers and vendors
General    contractors
Construction    management firms
Property   managers and owners
   Identify Your Audience

Students

Academic   faculty
Collaborator
 Organizations
  ACI, ASCE, SWRI, PTI,
   AIA, DBIA, ACEC, ACEC
   and others.
  Quantify Your Audience

Who  are the major
 rehabilitation A & E
 firms?
Which   industry
 associations would
 they likely be
 involved with?
  Quantify Your Audience

Who are the major
 property
 management firms?
Which  firms
 regularly perform
 structural repairs?
 Define Message To Audience

Communicate     ICRI Mission Statement
  The mission of the International
   Concrete Repair Institute is to improve
   the quality of repair, restoration, and
   protection of concrete and other
   structures.
Define Message to Audience
Convey   the relevancy of ICRI to:
  Engineers
  Architects
  Property Managers
  Building Engineers
  Material Suppliers
  Vendors
  Contractors
  Define Message to Audience
For recent college
 graduates, it provides:
  Visibility within the
   industry
  Networking opportunities
  Access for school
   projects
  Access for employment
   opportunities
   Promoting Your Chapter
Programming

Technical   and educational
Social
  Golf outing, holiday party,
   summer family outing
Vendor    presentation
Site   visit with box lunches
   Promoting Your Chapter
Venue
  AM or PM
  Most suitable
   locations
   Easy access
   Facility
    accommodations
Communication
  Event promotion
   Promoting Your Chapter
Local chapter newsletter
Industry trade publications
Supporting industry
 publications
CATV
Radio
Send notice of events
 to non-members
   Promoting Your Chapter

Provide  news releases
 about any significant
 activity or event
  ICRI Project Award
  Personnel change
  Other news
Provide a calendar of
 events via e-mail, website
 or through publications
  Promoting Your Chapter

Plan combined events with
 collaborator organizations, e.g.
 ACI, CSI, SWRI, etc.
Publish  local ICRI newsletter
 articles in other organization
 newsletters and magazines
   Promoting Your Chapter
Offersponsorship and
 branding opportunities for
 events
  Gain publicity and exposure
   through e-mailings
  Newsletters
  Opening statement at the event
Offertable top display
 opportunities to members
     Promoting Your Chapter
 Incentives   for bringing a new guest
   Each One Reach One
 Incentives   for enrolling a new
 member(s)
   Set goals / prize level incentive
    structure
 Memberscould sponsor a new
 member for 1 year (dues / dinner)
  Promoting Your Chapter

Have guest new members
 recognized at their first meeting
 and mentored for the first couple
 of chapter functions
Assign    a mentor/liaison
Grow   guests into new members
Involve   in activities/committees
   Promoting Your Chapter

Success  in promoting the
 chapter requires a strong
 program planning committee
Success  in promoting the
 chapter requires adherence to a
 well developed marketing plan

								
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